What Is Matrimony ?

Matrimony is a social union or legal contract between

individuals that creates kinship.

It is an institution in which interpersonal relationships,

usually intimate and sexual, are acknowledged in a
variety of ways, depending on the culture or subculture
in which it is found.

Such a union is also be called MARRIAGE.

The ceremony that marks its beginning is usually called

a WEDDING.
Traditional Way In India

Prearranged marriage is the traditional

way for young Indians to find their life
partner with the help of :
Parents
Relatives
Family Friends
Marriage Brokers
Priests

The Traditional Systems For Search For Groom/Bride

Started To Disintegrated In Urban India In 1980’s,
Replacing With Matrimonial Ads In News Paper Classified
Traditional Way Of
Selecting Groom/Bride

• Religion
• Language
• Location
• Social status
• Caste
• Age
• Height
• Education
• Horoscopes match
 Online Matrimony
Someone said “MARRIAGES ARE
MADE IN HEAVEN”.
If that’s true then Internet is
the “NEW HEAVEN”
Do you know Matrimony is
available online ? `
If you don’t know, probably
you never logged in to the
Internet
Transition Of Matrimony
From Traditional Form
To Online (Video)

indian matrimonial commercial.flv

Introduction To
Online Matrimony
• Online Matrimony is an organized web
based Matrimonial/Marriage service
facilitating wishful young men and
women to find their suitable life
partners.
• Online Matrimony caters to people
spread across the globe to find their
suitable partner living in a remote place
but matching his/her specific interests
and requirements.
• Online Matrimony services have
become
quite successful.
• Online Matrimonial search is the 13th
most popular activity on the internet
among 12 million urban users in India
History Of Online
Matrimony Services In India
• Online matrimony services started in India in late 1990’s.
• Shaadi.com started in 1996 & Bharat matrimony in 1997.
• 2000 online matrimonial websites in India by 2003
• The online matrimony industry in India is valued at Rs. 50
billion in 2004, the industry is expected to do Rs 300 billion by
2010-11
• The online matrimony in India is growing at 25% per annum
• Bharat matrimony included 14 regional portals along with
options for print ads in leading news papers across India
• Shaadi.com, The first to receive ISO 9001:2000 certification in
October 2004
• Bharat matrimonial received ISO 9001:2000 certification in
April 2005
• Additional services introduced by Online Matrimonial
( 1 )Decor and catering services
( 2 )Grooming and jewelry services
( 3 )Travel and tourism services
( 4 ) Astrology Services
Top 10 Matrimonial
Sites In India
• Indian Matrimonials
• Shaadi
• Bharath Matrimony
• JeevanSathi
• Pyar
• Matrimonials India
• Life Partner India
• India Matrimony
• Mera Sathi
• Indian Matrimonial Network
Online Matrimonial Users
• 12 Million users registered on online
matrimonial.
• Users in the age group of 20yrs to 55yrs
• 69% were Male users & 31% were females
Users.
• 30% Are Indian Living Abroad.
• 50% Users Are Living In 5 Metros.
• 79% Users Are Well Qualified.
Online Matrimonials

Search Criteria
User Can Search Partners On Basis Of:
• Qualifications
• Citizenship
• Country Of Residence
• Religion/Caste
• Physical Status
• Age
• Marital Status
• Lifestyle Preference
• Height
• Language
• Income
Shaadi.Com Commercial
Campaign

Shaadi.com.flv
Benefits Of Online Matrimony
• Providing global reach with more
choices due to huge databank.
• Self operative & convenient to search.
• Detailed search criteria.
• Cost efficient & Time saving.
• External obligation avoided
• Privacy is maintained
• Better understanding between each
other.
• High level of commitments.
• Pinching rejection concept is fading out.
• Instant confirmatory SMS and email.
Challenges Of Online Matrimony
• Online tracking of
Customer Behaviour.
• Misrepresentation of
facts/frauds
• Harassment
• Hacking.
• Spams.
• Offensive content.
• Copyright Infringement.
• No E-governance.
 Matrimony in Future
• The growth looks obvious with the
spread of internet.
• Online matrimony merging with
social networks like Facebook,
Linkedin etc…
• Availability in local languages in
future.
• ‘Secure Talk’ service would let
consumers talk to
the potential matches
without revealing their
actual contact details.
Transition From Newspaper Ads
to Online Matrimony
• Cost Effective.
• Time Saving.
• Easy Process.
• Detailed Personal Portfolio.
• More Search Options.
• Better Presentation.
• Longer Ad Impact.
Online Matrimony Have Started
Coming Up With Matrimonial Ads
In Leading Newspaper To Reach
Consumers In Urban & Semi Urban
Areas Where The Internet Penetration