Professional Documents
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Vision
Wok N’ Roll underwater restaurant with focus on conservation and entertainment will be the
world’s best and wonderful theme underwater restaurant. Moreover, this restaurant will
provide the guests with excellent experiences through discovery of admiring marine life while
having their meal. Thus, connecting the people to nature.
Description & Location
Its name comes from the depth of the sea about 5.8 metres.
This needs huge construction weighs about 400 metric tones and is 90
square metres.
It is located five metres below the surface of pristine turquoise waters in
the Indian Ocean, is the Wok N’ Roll Underwater Restaurant.
The restaurant is surrounded by vibrant coral gardens, leaving the
admirers speechless.
Business Idea
Opening an underwater aquarium restaurant
Our business is like a service to the public
It will bring revenues and popularity in the business
There are lots of competitors like Anantara Kihavah in Maldives
Target Market
Getting as much revenue as possible and expand our business
worldwide.
The purchasing power will be affordable.
Best quality of foods will be available.
Its surrounding will be attractive, peaceful and clean.
Musicians and dancers will entertain the clients while they are
having their delicious meal.
Marketing Plan
The unique selling proposition will be affordable to all people.
We will make use of social media to sell our products, for example; we will create a
page on Facebook. In addition, we will promote our restaurant by famous and
popular film stars.
On festive occasions, deductions on the prices will be made.
Foods such as Indian, Chinese ,Italian and Seafood dishes will be prepared. Some of
the dishes and their prices are as follows:
INDIAN FOODS
Hyderabadi biryani- Rs 100 Butter chicken- Rs 75
CHINESE FOODS
Fried rice- Rs 60 Ginger chicken- Rs 150
ITALIAN FOODS
Antipasto-Rs 250 Pizza- Rs 150 Cappuccino-Rs 75 Panna cotta-Rs 100
SEAFOODS
Fish steak- Rs 150 Fried shrimp- Rs 125 Plateau de fruits de mer- Rs175