PGP student

of
Asian School of Business Management

Godrej Appliances
Godrej Appliances
 COMPANY PROFILE

 Founded on 7th May, 1897, Lalbaug, Mumbai

 Founder(s) - Ardeshir Godrej, Pirojsha Godrej
 Headquarters : Mumbai, New Delhi, Chennai, Kolkata
 Chairman : Mr. Adi Godrej
 Products: Chemicals & Commodities, Real Estate,
 Appliances, FMCG
 Website: www.godrej.com

One of the largest engineering and consumer products company in the country

Godrej Appliances
 Motto of godrej: We care the quality of your life.

Values of Godrej:-

•Commitment to Quality

•Customer Orientation •Dedication & Commitment

•Discipline •Honesty & Integrity •Learning Organization

•Openness & Transparency •Respect/Care & Concern for People

•Teamwork Trust

Godrej Appliances
 Board of Directors

Jamshyd Godrej: Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co.
Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA.
He is the Chairman of Aspen Institute – India.

Adi Godrej: Adi Godrej is the Chairman of the Godrej Group and several entities that are
part of one of India’s leading conglomerates. These include Indian companies like Godrej
Industries, Godrej Consumer Products, Godrej Properties as well as international
companies such as Keyline Brands U.K and Rapidol South Africa.

Nadir Godrej: Nadir Godrej is the Managing Director of Godrej Industries and Chairman,
Godrej Agrovet. He is also a Director of numerous firms including Godrej & Boyce, Godrej
Foods, Godrej Consumer Products and Godrej Sara Lee.

Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, A. G. Verma

Non-executive Directors: A. B. Godrej, N. B. Godrej, K. N. Petigara, B. A.
Hathikhanavala,F. P. Sarkari, P. P. Shah, A. Ramachandran

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In 1897 a young man named Ardeshir Godrej gave up law and turned to
lock-making. Ardeshir went on to make safes and security equipment of
the highest order, and then stunned the world by creating toilet soap
from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream
forward, leading Godrej towards becoming a vibrant, multi-business
enterprise. Pirojsha laid the foundation for the sprawling industrial
garden township now called Pirojshanagar in the suburbs of Mumbai,
where the Godrej Group has its headquarters.

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Godrej India has seen both the post and pre independence days as it
got established in 1897. It started its business with locks
manufacturing and at present it a provider of wide variety of services
in India, like doors, furniture, locks, software development,
beverages, chocolates, chemicals for industries, home appliances etc.

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Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started
its journey with the manufacture of high quality locks in 1897. Today, we have 15
diverse business divisions offering consumer, office, and industrial products and
services of the highest quality to every corner of India and across the globe.

Our Divisions:

Appliances AV Solutions (Prima) Construction

Electricals & Electronics Furniture (Interio)
Lawkim Motors
Locks Material Handling Precision Engineering
Precision Systems Process Equipment
Security Solutions
Storage Solutions Tooling Vending (Prima)

Godrej Appliances
 Refrigerator A.C Washing Machine Microwave Oven DVD Players

Frost Free Split A C Fully Automatic Convection

Direct Cool Window A C Semi Automatic Grill & Combination
Solo
Steam

We continue moving forward. Not just with Refrigerators, also Washing Machines, Air
Conditioners, Microwave Ovens, DVD Players and Televisions. And more. 

Godrej Appliances
Godrej Appliances, one of the largest manufacturers of Home Appliances in India, has
won the National Energy Conservation Awards 2009 –a prestigious award from the
Ministry of Power, Government of India for its Eco-friendly Refrigerators. The
Government of India has recognized the eco-friendly technology and manufacturing
processes as well as the eco-friendly innovation in design adopted by Godrej
Appliances making it a clear winner for this award.

Godrej Appliances has also bagged the Consumer Superbrand 2010 Award for its
Refrigerators. Godrej Refrigerators has been repeatedly awarded Consumer
Superbrand in its category – the first time being in 2004, followed by 2009. Godrej
Refrigerators have defined the Indian market ever since they were introduced and
continue to be a leader in the Indian consumer mind space on the strength of
continuous innovations guided by unparalleled understanding of the Indian Consumer.
This also makes Godrej Appliances the only Indian brand in the consumer durables
space to have won this award.

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National Energy Conservation Award
1st Prize- Refrigerators, 2009,
Govt. of India, Ministry of Power, BEE

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 Brand Name, Brand Image, Quality Product, Competitive Price.

Rigid Advertisement Policy , less Visibility.

Existing exchange offer can be used on AC and Washing machine

Heavy Competition, inefficient after sale service.

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What a common man can interpret
from the lifecycle of Godrej?

War is Peace

Freedom is Slavery

Ignorance is Strength

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