TUGASIV

KEWIRAUSAHAAN
BUSINES
SPLAN
RIZKAPUTRI
KELASC
155060500111018
BEKALKUYRICEBOX
Letusbringyouthebreakfast
BEKALKUY

OURBUSINESSBACKGROUND

Daybyday,moreandmorestudentsskiptheir breakfast.Themainreason
Isthattheir busywiththeirstudies.
BEKALKUY

OURBUSINESSBACKGROUND

Whenthefact is thebreakfastis goodfor them.

BEKALKUYRICEBOX
Letusbringyouthebreakfast
 ABOUTOURPRODUCT
Bekal KuyRiceBoxadalahmakanansiapsajiyangdikemasdalamseunitwadahkotak
keciluntukmempermudahparakonsumen.
Riceboxsendiriterdiri dari nasidanlaukyangbervariasi.
Walaudikatakancepatsaji,ricebox100 sehatdanamankarenadibuatdari fresh
ingredientstanpa bahanpengawet.
VISIONANDMISSION

1 TOGIVETHEHEALTHYBREAKFASTTOSTUDENTS

2 FACILITATESTUDENTSSTARTHEALTHYLIVING

PROVIDEHEALTHYBREAKFASTWITHAFFORDABLEPRICE
3
EDUCATEPEOPLEHOWIMPORTANTBREAKFASTIS
4
 BEKALKUY

SWOTANALYSIS

•CANBEDELIVEREDDIRECTLYTOARCHICTECTURE • LACKOFEQUIPMENT
MAJORBAWIJAYAUNIVERSITYAREA • LACKOFLABOR
•AFFORDABLEPRICE • WARMTHOFTHEFOOD
•INTERESTINGANDPRACTICALPACKAGING • LACKOFTIMEMAKING
•NOPRESERVATION
•VARYFLAVOUR

• THESTUDENTSNOWADAYSARETOOLAZYTOLOOKINGFORBREAKFAST
• WEWILLSELLITINSTUDIOCLASSWHENSTUDENTWILLDEFINITELYSKIPBREAKFAST
• HAVEALREADYHADCOSTUMERLINKS
•THEFOODSELLERATDEPARTEMENTANDFACULTYCANTEEN
•OTHERSTARTUPSWITHSIMILARPRODUCTANDMOREINTERESTING
CONCEPT
• SIMILARPRODUCTWITHMOREAFFORDABLEPRICE
BEKALKUY

OPERATIONALPLAN

MELAKUKANLAUNCHINGPRODUK
DANMELAKUKANPRODUKSKALA
MAKRO

CONSUME
RFLOW
PEMANTAPANRESEP LAUNCHING
MIKRO
PRODUCTION
RECIPE MELAKUKANEVALUASITAHAPAWAL
MELALUITANGGAPANKONSUMEN
TERHADAPPRODUKBEKALKUY.DAPAT
INGREDIENTS MEMBUATRICEBOXDALAMSKALA
BERUPAQUESTIONAIREDAN
KECILUNTUKTESTER.TESTER
WAWANCARALANGSUNG
DILAKUKANDISEKITARGBA

MENCARIBAHANYANGTEPAT
UNTUKPRODUKBEKALKUY
STPANALYSIS
TARGETING
STUDENTS,OREMPLOYEESWHO
SEGMEN HAVENOTIMETOHAVE
BREAKFAST
TATION
1 GEOGRAFIS POSITIONING
ARCHITECTUREDEPARTEMENT
BUILDING,ENGINEERING
FACULTYAREA,BRAWIJAYA
UNIVERSITYAREA,CITYOF
MALANG “Letusbringyouthe
2 OCCUPATION breakfast”
STUDENT,LECTURER,PUPIL,
EMPLOYEE JUSTLIKETHETAGLINE,BEKALKUYISIN
3 SOCIALHIERARCHY THE POSITION OF HEALY BREAKFAST
SUPPLYER.
INTENDEDAMONGSTALLSOCIAL
HIERARCHY
 PRODUCT

AHEALTHYFOODFORBREAKFASTINTHEFORMOF
SIMPLEANDINTERESTINGPACKAGING
PRICE

RP.7.000,00–RP10.000,00

PLACE

UNIVERSITASBRAWIJAYA,UNIVERSITIESINMALAN
CITYOFMALANG
PROMOTION

• ONLINEPROMOTION
• OFFLINEPROMOTION
• CAMPAIGN
4PANALYSIS
PRODUCT,PRICE,PLACE,PROMOTION
FINANCIAL
PLAN
 BEKALKUY

SALESFORCAST

A MONTH Hasil akhir

Unit sales 400 RICEBOX

Price Rp 8000,00

400 X8000,00

Cost ofsales Rp 3.200.000,00 RP.3.200.000,00

Inthefirstmonth,BekalKuywillsell20riceboxeveryday,Monday-Friday.
Thenthetotalestimatedsalesinamonthis20x5daysx4weeks=400ricebox
ThepricesareRp.8000.00/ricebox,thenthemoneyobtainedamountedto3,200,000
rupiah
 BEKALKUY

ExpensesBudget

CapitalCost
No Goods Quantity Price per Unit Total Price Peralatanlain
sepertipisau,
1 Stove 1 unit Rp. 500.000,00 Rp. 500.000,00
2 gas 3 kg Rp. 18.000,00 Rp. 18.000,00
3 Rice cooker 1 unit Rp. 250.000,00 Rp. 250.000,00 capitan,wadah,
4 Other Equipment 1 unit Rp. 75.000 Rp. 75.000
5. Electricity Rp. 5.000,00 Rp. 5.000,00 danlainlain.
TOTAL Rp. 845.000,00

VariableCost
Goods Jumlah Barang Harga
Rice 1 kg 13.000
Chicken fillet ½kg 15.000
Lettuce 1 unit 5.000
Tomato ½kg 8.000
Sugar ½kilogram 15.000
Salat ¼kg 5.000
Blackpaper Sauce 500ml 14.000
Packaging
Box 20 unit 16.000
spoon 20 unit 3.000
Stiker box 20 unit 3.000
Total: 97.000
 BEKALKUY

CashflowStatement
TotalCost
TotalCost =Variablecost+Fixedcost
=Rp.97.000,00+Rp845.000,00
=Rp.942.000,00

CostandPriceperunit

FixedcostsrequiredforthefirsttimetheproductionisRp.942,000:20time=Rp.47100.00
Totalproductioncostperproduction=Rp97.000+Rp47,100=Rp144,000
Costperunitisthetotalcostofproductioninthefirsttimesproduction:thenumberofproductspermonth
toRp.144100:20unit=Rp.7205.00

§ ThesellingpriceperunitofUS$8000.00
 BEKALKUY

BEPAnalysis

BreakevensPoints

CapitalCost
CapitalCost =Fixcost+variablecostfor1timeproduction
=Rp845.000+Rp97.000
=Rp942.000

BreakEvenPoint

BEPPrice =Totalproductioncostfor1timeproduction:Produtionoutput
=144.100:20unit=Rp.7.205

SellingpriceperunitRp8.000
BEPproduction=Totalproductioncostfor1timeproduction:priceperunit
=Rp144.100:8.000=18unit

So,toachievetheBreakEvenPoint,in1unitriceboxthatmustbesoldis18unit
from20unitintotalsellingtargetwiththepriceperunitisRp8.000,00
 BEKALKUY

IncomeProjection

Income =Icecreamsoldxsalesprice
=20xRp8,000=Rp.160,000

Thetotalcostofproductioninthefirsttimesproduction=Rp.144100

Profit =Income-Totalproductioncosts
=Rp160,000-Rp144100=Rp15,900

Thus,profitsearnedbyselling20unitsoficecreamatapriceofRp8,000per
unitinthefirst timetheproductionisRp318,000

CapitalReturnsTotalcostofProduction:OperatingIncome
=Rp942,000Rp318,000=3months

Socapitalwillbereturnedwithinaperiodof3months,withtheproductionof20x,
andtheproduction1xproduced20ricebox
 BEKALKUY

FuturePlan
PROFITINAMONTH:
Rp.318.000,00

PROFITINAYEAR: Getthecostumertrust
Rp.3.816.000,00 Addinglabor
Addingthequalityandquantityofproduct
Addingpriceformoreprofit

PROFITIN3YEARS: Rent a tend

Rp.15.000.000,00- Rentaplace
Addinglabor
Rp.30.000.000,00 Addingthequalityandquantityofproduct
THANKYOU