McDonald’s

Fast food company

Submitted to : sir Aasir naqvi

Submitted by
Abuzar rashid
jamsheed ahmed
raees ahmed

Descriptive on McDonald’s
Note: after listening this you will able to tell anything about
Mcdonald’s
Brief introduction

• McDonald’s, in full McDonald’s Corporation, American fast-food chain that is

one of the largest in the world, known for its hamburgers.
4 p’s of McDonald’s
(product)

• Hamburgers and sandwiches

• Chicken and fish
• Salads
• Snacks and sides
• Beverages
• Desserts and shakes
• Breakfast/All-day breakfast
• McCafe
place

• Restaurants
• Kiosks
• Postmates website and app
• McDonald’s mobile app
promotion

• Advertising
• Sales promotions
• Public relations
• Direct selling
price

• McDonald’s pricing strategy involves price bundling combined with psychological

pricing. In price bundling, the company offers meals and other product bundles
for a discount. In psychological pricing, McDonald’s uses prices that appear to
be significantly more affordable, such as $__.99 instead of rounding it off to the
nearest dollar. This element of McDonald’s marketing mix highlights the
importance of price bundling to encourage customers to buy more products
introduction

McDonald’s was started by Richard and Maurice McDonald as a

restaurant concept in san Bernardino, California on 15th May 1940.

MR. Ray kroc took over the rights from the McDonald brothers and
founded the McDonalds corporation on 15th April 1955 in Des Plaines.

The head Quarter of the McDonalds corporation is at oak brook.

Some interesting facts

• The motto of organization i.e, Quality service cleanliness and

value (Q.S.C and V) was coined in the year 1957.
• Currently McDonalds serves around 53 million people worldwide
everyday.
• McDonald’s currently operates 3200 stores worldwide in
121countries.
• It currently employs around 447,000 employees worldwide.
About McDonald’s

• McDonald’s is large corporation in the fast food industry.

• They have been around since 1955.
• The majority of the restaurants are owned through franchises.
• Most favorable by the consumers.
Brand elements

• Brand Names
• McDonald’s

• Brand Slogan
• I’m Loving it

• Brand color
Red & Yellow
Challenges and
opportunities

• Challenges
1.Competition (global,national regional,
and local. Commodity
2.Growing health conscious.
3. Food safety _BACTERIA, E.coli 41-150
4.Govt regulation of food industry with
regard to health issue.
Opportunities

• New healthier food items may make

food more desireable to health
conscious customers.
• Expansion of the foreign market.
• Remodeling of the older restaurants.
• Entry of new and highly popular
product.
CBBE model
Brand positioning

• Target market
McDonald's target is to offer a
friendly, fun environment for
every customer to enjoy. We
seek to appeal to a wide range
of people, from families who
love our Happy Meal, to
workers grabbing breakfast on-
the-go or eating in to enjoy our
freshly ground coffee and free
WiFi. The food and taste of
burger and chip is very good.
Food of McDonald's is hygenic.
Nature of competition

• Fast restaurants and close competitor.

1.Starbucks
Starbucks is the world’s largest coffee house chain. As of January
2018, the company operates around 27,000 stores in 75 different
countries, including 13,930 in the United States. None of the
company’s U.S. locations are franchises. Starbucks serves coffee,
espresso, cappuccino, tea, pastries, sandwiches and other foods.
Starbucks markets itself as a high-quality option at a high price
point. The company reported fiscal 2017 revenue of $22.4 billion,
making Starbucks the second highest-selling U.S. chain restaurant
behind McDonald’s. As of March 2018, Starbucks’ market cap was
$80 billion.
Nature of competition

2
• Yum! Brands, Inc.
operates several large quick-service restaurant chains including
Taco Bell, KFC and Pizza Hut. The company has over 44,000
locations in 135 countries. YUM was ranked 422nd on the
2017 Fortune 500 list. Revenue exceeded $5.8 billion for the
full- year 2017 . Taco Bell serves fast food breakfast and lunch
dishes inspired by Mexican cuisine, including tacos, burritos,
nachos and related specialty items. KFC serves various chicken
dishes and sandwiches along with sides and beverages. Pizza
Hut is a quick-service pizza restaurant chain. As of March 2018,
Yum! Brands’ market cap was $26 billion
Nature of competition

3.SubWay
Subway is the largest restaurant chain in the
world, with 46,000 locations in 110 countries. All
Subway locations are owned by franchisees, of
which there are more than 21,000. The
company’s menu consists primarily of submarine
sandwiches and salads. Subway is in the middle of
a sales slump, and announced they would be
closing hundreds of locations earlier this year.
Subway reported 2017 sales of $11.3 billion in the
U.S. The company was founded in 1965 and is
headquartered in Milford, Connecticut.
Points of parity (pop)

Here some similarities with the

KFC
• Both serve fast food
• Both are hazards to
health,found to be the oily.
• Both are global fast food
chains
• Both originated in USA
• Both have been criticized by
the people
Points of difference
(POD)
• There would be difference in packaging
,you might want to mention KFC’s famous
paper bucket.
• Kfc has a wider range of ways to prepare
chicken
• MCd’s focus is primarily on hamburgers
and fried chicken while KFC does wraps ,
salads, and pieces (ala popcorn chicken)
• Pies and kbabs by KFC
• McD’s offers breakfast while KFC doesn’t
Brand association

• brand association. The way in

which people think of a
particular brand of product when
they think of a particular activity
because they are closely connected
with each other.
• At McD’s brand association is “make
your own” “create your taste”
• Before people if pay 100$ for family
food now they will pay according to
their need like it may 50$.
• There’s no fastest way to change the
brand perception.
Future growth extension
and opportunities

New items on the Menu

Expect to see McDonald's "step up" its

menu innovation in the U.S., said Chris
Kempczinski, McDonald's USA President.
Renovated the stores

say goodbye to metal white chairs and

bold red and yellow colors,

The chain’s store will also getting an

update
Future growth and opportunities

• Same store upstick

So how much can McDonald's expect to see its comp
sales rise, thanks to these new initiatives? Between 3%
to 5% by 2019, according to Jefferies' Andy Barish.
• Returns to share holders
Even without the added capital-expenditure benefits
of President Trump's freshly enacted tax reform law,
Barish predicts free cash flow and more cash return to
shareholders in dividends and share buybacks.
Our Food

• Your Questions?
Thanks