m Motion pictures are an art form, a popular form of entertainment,

and a business.

m The making and showing of motion pictures is a source of

potential profit. Motion pictures became a separate industry, with
dedicated theaters and companies formed specifically to produce
and distribute films.

m Evolved over four periods : the silent film era, Classical

Hollywood cinema, New Hollywood, and the Contemporary
period (after 1980).

m Hollywood has long been a film and entertainment centre.

M ëirection : James Cameroon

M Cast : Sam Worthington, Zoe Saldana, Sigourney

Weaver

M Release : 18 ëecember,2009

M Tag Line : ENTER THE WORLë

M Studio : 20th Century Fox & Lightstorm

Entertainment

M Budget : 300 million dollars.

M Grossed 21 million dollars on the opening day.

M Overall Collection : $2,767,691,607.

m (ure global market, both geographically and
culturally.

m Large number of prints and distributors across the

globe for a world-wide release.

m Reach to the technologically-literate crowd.

m Special effects targeting ³variety-seeking´

consumers
m Marketing a Global Movie.

m (roject the lavishly expensive blockbuster with eye-

popping special effects(3ë).

m ³Once in a lifetime spectacle- Must watch!´

m ³Movie for all´

m Enough reach for expected revenue




m Öimed to ensure consistency of message and the complementary
use of media.
m Included online and offline marketing channels.

r E-marketing campaigns
r Blog & micro-blogging Online Channel.
r Internet TV

r (rint (newspaper, magazine)

r Billboard
r Radio, and Television.
m á
 Trailers, Film (osters, Slideshows, ëisplays etc.
m

Standalone film website, Viral Marketing.
m
 

m

Ödvertisement in newspapers, magazines etc., Cross-promotion of original
book or novelization, Comic special editions or special episodes.
r Ö

Ö



 





 

, -224-
page book in the form of a field guide to the film's fictional setting of the planet of
(andora

m á 


 Co-branding /Co- advertising, promotional give-aways.
r The Coca-Cola Company collaborated with Twentieth Century Fox.
r Mc ëonald : Toys representing six different characters from the film were also
distributed in with Mc Happy Meals.
r LG mobile is partnered with Twentieth Century Fox and Lightstorm Entertainment
to create an elaborate marketing campaign.
m ‰
 
r bisoft Montreal created an Ö

 game for the film in 2007.
r 

Ö


 was released on ëecember 1, 2009,for
most home video game consoles .
  




 



m Regionalized the movie for more acceptance:

þ ëubbing :
þ Even converted the movie to   which is a traditional
language in some parts of china.
þ ëubbed into most Indian regional languages.

þ Regionalized (osters.

þ Region specific ads/trailers.

þ Editing
m 
[[Öction | Ödventure | Fantasy | Sci-Fi.¶¶

A Öll segments ± Öll moviegoers

A Öge group 12 & above.

A (eople who love 3ë fantasies

A rtr t : W
k
:

‡ t ft i
ri-fi rt
r f t

i
k
t w f
il
‡ r
i l
ff
t - D
i


‡ Pr

ti  f Pir 
rrr
l
i

‡


‡ 
Di 
it

t t
O r : ³



‡ Dir
t r¶ t 





´
‡ rri t/rr

 l was the point of criticism
 á

m Opportunities:
M Special ±effects gives the
movie an edge over other
releases.
M Once-in-a-lifetime spectacle.
M Öbsence of sci-fi similar
movies during the period of
exhibition.
Threats:
Surreal movie ± Ö portion of the
audience may choose movies that
connects to life over surrealism
Stiff competition from regional film
industries
Economic meltdown-led change in
lifestyle of regular movie-goers
Trend of piracy and mini-screen
copies(in spite of absence of special
effects, that can only be experienced
in cinemas)
2
2 



  








2