AN OVERVIEW OF

INTERNATIONAL,
PHILIPPINE AND REGIONAL
TOURISM SITUATIONER/
CAREER OPPORTUNITIES
IN TOURISM
Outline of the Presentation
Tourism Trends
- International Statistics
-Philippine Statistics
-Regional Statistics
-National Tourism Policy

• Unique Features of Tourism

that Creates Careers and Generates
Jobs & Livelihood
International Tourism
Statistics
 World Tourist Arrivals (in Millions)
Source: UNWTO Tourism Highlights 2012/2011 /
UNWTO World Tourism Barometer March 2012
983
1000
940
950 917
900
883
900
846
850
799
800 764

750 10-Year Growth

702
691
700 Rate = 4.00%
5-Year Growth Rate
650
= 1.84%
600

550
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: UNWTO Tourism Highlights 2011 and 2012 Edition / UNWTO World TourismBarometer March 2012 / ASEAN

International Visitor Arrivals Market '11/'10 Average Annual

1995 2000 2005 2008 2009 2010 2011 Share (%)Change (%)
Growth (%) '00 - '11

World 528 674 799 917 883 940 983 100.0% 4.6% 4.2%

Europe 304 385 440.7 485.2 461.7 474.8 504 51.3% 6.1% 2.8%

Asia and the Pacific 82 110.1 153.6 184.1 181.1 204.4 217 22.1% 6.2% 8.8%

Southeast Asia 28.4 36.1 48.5 61.8 62.1 69.9 81.2 8.3% 16.2% 11.4%

Philippines 1.76 1.99 2.62 3.14 3.02 3.52 3.92 0.4% 11.4% 8.8%

Americas 109 128.2 133.3 147.8 141.7 150.7 156.6 15.9% 3.9% 2.0%

Africa 18.8 26.2 34.8 44.4 45.9 49.7 50.2 5.1% 1.0% 8.3%

Middle East 13.7 24.1 36.3 55.2 52.8 60.3 55.4 5.6% -8.1% 11.8%
Top International Destinations for 2011
Source: UNWTO Tourism Highlights 2012 Edition

Country Volume

1 France 79.50 8.09%

2 United States 62.30 6.63%
3 China 57.60 6.13%
4 Spain 56.70 6.03%
5 Italy 46.10 4.90%
7 Turkey 29.30 3.12%
6 United Kingdom 29.20 3.11%
8 Germany 28.40 3.02%
9 Malaysia 24.70 2.63%
10 Mexico 23.40 2.49%
Philippines 3.92 0.42%
 2011 World Visitor Receipts
(in US$ Billions), by Region

Africa Middle East

32.6 45.9
3% 5%

Americas
199.1
19%

Europe
463.4
45%
Asia & the Pacific
289.4
28%
2011 World Top Earners :
Tourist Receipts in US Billion $
Source: UNWTO Tourism Highlights 2012 Edition

116.3

59.9
53.8
48.5
43.0
38.8 35.9
31.4 No
27.7
Data
for
2011

1. United 2. Spain 3. France 4. Italy 5. China 6. 7. United 8. 9. Macao 10. Hong

States Germany Kingdom Australia (China) Kong
(China)
2011 World Top Spenders :
Source: UNWTO Tourism Highlights 2012 Edition

Expenditure
per Capita
US$ Billion US$
1 Germany 84.3 1,031.00
2 United States 79.1 254.00
3 China 72.6 54.00
4 United Kingdom 50.6 807.00
5 France 41.7 660.00
6 Canada 33.0 958.00
7 Russian Federation 32.5 228.00
8 Italy 28.7 473.00
9 Japan 27.2 213.00
10 Australia 26.9 1,184.00
Visitor Arrivals to the Philippines (2011 - 2012)
Source: DOT - TRSD Reports: A/D Cards, Shipping Manifest

January to June 2012 = 2,143,506

425,Pe rcentage Change (2011-2012) = 11.68%
411,064 2011
400,000
2012

375,000 375,083
361,925
350,000 349,713 349,779

325,000 321,930 323,725

318,912 320,876 317,443
309,749
300,000 302,707

275,000
January February March April May June
Percentage Change:
17.54% 16.89%
13.49% 10.19% 6.35% 4.51%
Philippines Major Markets, 2011
Source: DOT - TRSD Reports: A/D Cards, Shipping Manifest

2011 %
Rank Country 2011 2010 Share
1 KOREA 925,204 740,622 23.62
2 USA 624,527 600,165 15.94
3 JAPAN 375,496 358,744 9.59
4 CHINA 243,137 187,446 6.21
5 TAIWAN 181,738 142,455 4.64
6 AUSTRALIA 170,736 147,469 4.36
7 SINGAPORE 137,802 121,083 3.52
8 CANADA 117,423 106,345 3.00
9 HONG KONG 112,106 133,746 2.86
10 UNITED KINGDOM 104,466 96,925 2.67
11 MALAYSIA 91,752 79,694 2.34
12 GERMANY 61,193 58,725 1.56
* Overseas Filipinos 207,152 228,445 5.29
PTSA Estimates: Percentage share of tourism in
Total Employment
Source: NSCB
Volume of Domestic Travelers in the Philippines
Source: Regional Reports, Accommodation Establishments
25,000,000

„03-‟10 has an average annual growth rate of 12.28%

20,000,000
4,462,810
2,722,440

240,335 3,096,210 3,397,981 225,988

1,987,458
15,000,000
1,425,057
202,930 256,993 180,400
Foreign
128,736
1,635,768 Overseas Fil.
135,775 Domestic
10,000,000 1,067,219 16,956,251
163,017 16,902,273 14,019,301
14,308,111 13,958,988
13,804,176
5,000,000 11,331,212
9,687,573

0
2003 2004 2005 2006 2007 2008 2009 2010
 DISTRIBUTION OF REGIONAL TRAVELLERS IN THE PHILIPPINES
For 2010

REGION FOREIGN DOMESTIC TOTAL

NCR 1,465,405 15,466 815,604 2,296,475

Region I 37,530 2,767 437,669 477,966
Region II 34,282 0 674,249 708,531
Region III 141,742 4,025 448,178 593,945
Region IV 631,280 23,242 3,879,151 4,533,673
Region V 626,165 54,969 2,441,022 3,122,156
Region VI 385,559 54,892 1,494,590 1,935,041
Region VII 854,307 20,307 1,492,358 2,366,972
Region VIII 11,751 175 129,939 141,865
Region IX 49,129 22,308 623,225 694,662
Region X 36,552 6,608 1,420,218 1,463,378
Region XI 58,602 7,430 842,526 908,558
Region XII 4,317 4,180 665,344 673,841
Region XIII 30,608 1,792 526,106 558,506
CAR 95,581 7,827 1,066,072 1,169,480
Total 4,462,810 225,988 16,956,251 21,645,049
Source: Regional Reports, Accommodation Establishments
 800,000 708,521 716,046
649,667 670,380 675,243
623,849 635,160
600,000
FOREIGN
400,000 DOMESTIC
TOTAL
200,000
% of Inc./Dec.
-7.43 1.81 2.28 3.19 0.73 4.93 1.06
0
2005 2006 2007 2008 2009 2010 2011
TOURISTS CY 2005 CY 2006 CY 2007 CY 2008 CY 2009 CY 2010 CY 2011
Foreign 23,364 24,456 26,236 32,393 32,380 34,272 30,356
Domestic 600,485 610,704 623,431 637,987 642,863 674,249 685,690
Total 623,849 635,160 649,667 670,380 675,243 708,521 716,046

NOTE: 50% of Total Arrivals are Day Tourists

 Foreign Arrivals 2011
10. GERMANY, 785
9. AUSTRALIA, 812
1. CHINA 4,737
8. HONG KONG, 900

7. CANADA, 989
1. CHINA, 4,737 2. U.S.A 3,070

6. INDIA, 1,304 3. KOREA 2,383

5. TAIWAN, 1,373
4. JAPAN 1,830
2. U.S.A, 3,070

4. JAPAN, 1,830 5. TAIWAN 1,373

3. KOREA, 2,383 6. INDIA 1,304

7. CANADA 989

8. HONG KONG 900

9. AUSTRALIA 812

1. CHINA 2. U.S.A 3. KOREA 4. JAPAN 5. TAIWAN 10. GERMANY 785

6. INDIA 7. CANADA 8. HONG KONG 9. AUSTRALIA 10. GERMANY
 TOURIST RECEIPTS
CY 2010-2011
Ave. Daily Average
Tourist Expenditure per Length of
YEAR 2010 Tourist Receipts
Arrivals Tourist (in Php and Stay (in
US $) days)
Domestic (in Php=1) 337,125 1000 2 674,249,000.00
Foreign (in US
34,272 84 2 247,580,928.00
Dollar $1=43.00)
Same Day Visitor 337,125 400 1 134,849,800.00
TOTAL 1,056,679,728.00
%Dec. = -0.90%
Ave. Daily Average
Tourist Expenditure per Length of
YEAR 2011 Tourist Receipts
Arrivals Tourist (in Php and Stay (in
US $) days)
Domestic (in Php=1) 342,845 1000 2 685,690,000.00
Foreign (in US
30,356 84 2 224,391,552.00
Dollar $1=42.00)
Same Day Visitor 342,845 400 1 137,138,000.00
TOTAL 1,047,219,552.00
 Visitor Profile &
Travel Characteristics 2011
Source: DOT - TRSD Reports: A/D Cards, Shipping Manifest, VSS

Mode of Travel Purpose of Visit

– Air - 99.91% - Holiday - 41 %
– Sea - 0.09% – VFR - 9%
– Business - 9%
Sex - Convention - 1%
– Male - 59 % – Official Mission -
– Female - 40 % – Health/Medical -
– Not Stated - 1% – Education/Short Courses
- Others - 4%
Average Age (in Years) – Not Specified - 35 %
- 37.66

Average Length of Stay

- 8.04 Nights
2011 Top Ten 1. Shopping
Activities 2. Sightseeing
3. Visit friends and
Done in the
Relatives
Philippines 4. Beach Holiday
Other than 5. Scuba Diving
their main 6. Business
Purpose 7. Investment Opportunities
Source: VSS 2011 8. Sports
9. Consultancy Meeting
10.Information and
Communication
Technology
2011 Top Ten 1. Food Delicacies
Items 2. Apparel / Textiles and
Purchased in Garments
3. Arts and Crafts
the Philippines
Source: VSS 2011 4. Fashion Accessories
5. Wine / Liquor
6. Leather Goods
7. Personal Items
8. Souvenir items
9. Cosmetics
10.Gifts
Top 20 Rated Services/Facilities/Other Items for 2011
Top Services based on Ratings
1 Tourist Information Officers
2 Hotel Personnel
3 Resort Personnel
4 Tour Guides
5 Restaurant Attendants
6 Im m igration O ffic ers
7 Custom Officers
8 Domestic Airline Personnel
Top Facilities based on Ratings
1 Cultural Facilities
2 Convention Facilities
3 Resort
4 Restaurant
5 Hotels outside Metro Manila
6 Hotels in Metro Manila
7 Shops / Shopping Malls
8 Postal
Other Top Rated Items
1 Tours Source: VSS Jan - Dec 2010
2 Food
NATIONAL TOURISM POLICY
The AQUINO ADMINISTRATION aims to
optimize the potential of tourism in the 7,107
islands of the country, to create more
opportunities for employment, to raise the
standard of living and to modernize the rural
sector, while working to promote sustainable
and responsible tourism practices.
The Aquino Government has
identified tourism as one its
development agenda.

The Government targets to TRIPLE

the FIGURES of:
1. tourists arrivals,
2. tourist receipts, and
3. jobs generated.
UNIQUE
FEATURES OF
THE TOURISM
INDUSTRY THAT
CREATES
CAREERS
AND JOB
OPPORTUNITIES
• IT IS MAINLY A SERVICE INDUSTRY

• CONSUMERS COME TO THE PRODUCT, WHEREIN

LOCATION IS PART OF THE PRODUCT

• PRIVATE SECTOR DRIVEN

• GOVERNMENT SETS DIRECTIONS AND

POLICIES/REGULATIONS AND STANDARDS

• CROSSES OVER OTHER INDUSTRIES

/IT IS A PART OF MANY INDUSTRIES
IT IS MAINLY A SERVICE
INDUSTRY
CONSUMERS COME TO THE
PRODUCT , WHEREIN LOCATION
IS PART OF THE PRODUCT
GOVERNMENT SETS DIRECTIONS AND
POLICIES/REGULATIONS AND STANDARDS

 Sets Directions/Policies

 Sets Regulations and Standards –

Accreditation (Star Grading System)
PRIVATE SECTOR DRIVEN
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES

Transportation
Air Transport
Land Transport
Water Transport
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES

Service
Accommodation/Food
Travel and Tour
Recreational Facilities
Tour Guiding
Health & Wellness
Medical Tourism
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES

Agriculture
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES

Communication
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES

Banking
CROSSES OVER OTHER INDUSTRIES
/IT IS A PART OF MANY INDUSTRIES
Trade
Souvenir Items
Commodities/goods
Personal Use Items
Processed Food
For inquiries:
E-mail Address:
dotr2@yahoo.com
Email Address:
cvtourism2@gmail.com
Telefax:
(078) 844-1530
(078) 844-0529
Telephone:
(078) 844-1621
(078) 844-0533