SHEZAN

MANGO JUICE
THANK YOU FOR COMING TODAY!

Participants
Name ID
MD. Faisal Khan 1611480030
Syed Salman Rahman 1410729030
CONTEXT ANALYSIS
 BACKGROUND

SAJEEB GROUP
• Sajeeb group started their operation in 1982 and The are one of the largest
business groups currently in Bangladesh.
• They divide their business into various sectors with several sister concerns, that
also helped them to contribute in the overall socio-economic development of the
country
• They maintaining their best quality at each level of production.
• Sajeeb has a variety range of food and beverage lines with their prevailing brand
names. Such as, Shezan,Tang, Kolson, Nocilla, BournVita and Oreo.
• They committed in manufacturing and marketing of world renowned brands and
currently their products are being exported to thirty different countries on demand.
MISSION & VISION

KEEP CREATING A
FUTURE
Mission: ‘Strengthen life of the peoples of
Bangladesh’. They meet everyday need for
nutrition with brands that help people for
good health.
Vision: ‘Become a leading food and
beverage company in Bangladesh’.
SAJEEB GROUP

SHEZAN MANGO
JUICE
Shezan Mango juice is one of the most popular fruit drinks
of Sajeeb.
This is a processed fruit drinks which consisting of fruit
pulp, citric acid fruit flavors, adding food color, sugar,
preservatives, vitamins and minerals.
Tetra pack size of Shezan mango juice is 250 ml.
which have a shelf life of fewer than 6 months.
This is healthy fruit drinks that keeps your fresh whole day.
 SWOT ANALYSIS
STRENGTHS
• Established brand name and have good
positioning in consumer mind.
S W WEAKNESSES
• Add only 5.4% mango pulp on
average

SW
• High Experience of International market. • Not provide product according to
• Shezan has its own fruit forms. customer choice.
• Better knowing the culture of country • Lack of proper distribution.
• Low price compares to the other • Poor advertising
competitor • Lack of creativity

OPPORTUNITIES THREATS
•
•
•
Improve distribution network
Improve advertising
Taste can be improved. OT • No entry barrier in juice market
• Entry of new multinational brands in
the local markets
•
•
Improve packaging.
Have opportunity growth in the juice
market
O T • Price of raw material increase
• Rising labor cost.
• Increase competition
 MARKET SEGMENTATION
Demographic segmentation
Age: All Age Group but mostly young
adults and teenagers
Income: All income group
Gender: Both male and female.
Family size: Everyone
Psychographic Segmentation
Social Class: Middle to lower-middle
class people.
Profession: Student, employee,
Business professionals
Activities, Interests and Opinions:
Heath conscious people
Geographic
segmentation
They make their product available
in city area because here for most
of the people, health is an
important issue. but they also
target rural people.
 TARGET MARKET
They are following concentrated target marketing. Because they only selecting mango fruit juice as their target
segment and try to capture large share of this market. Mainly targeting health conscious people.
POSITIONING
• They created a perception in consumers mind that Shezan
is an affordable and quality juice.
• Through their advertising Shezan create perception in
consumer mind that Shezan targeting middle and a lower-
middle-income group of people.
• The company has also created this perception through
various advertisements showing young teenagers drinking
and getting refreshed by the juice.
• The price of the juice is lowest in the market which create
perception of low-quality juice in consumer mind.
• Another factor is its taste, this juice is made from artificial
flavors and sweeteners thus also making its taste give a
perception of cheap low-quality juice.
• Their packaging is very basic in design and lack of creativity.
 COMMUNICATION METHODS
Public relation
For establish positive image in
the consumer mind sajeeb use
public relation communication
method for “Shezan mango
juice”.
Advertising
Most of their TVC mainly creating
awareness about their product by
targeting young adults and
teenagers. In their TVC, mainly
showed their consumer how
healthy ‘Shezan mango juice’ is
compare to other local brand and
soft drinks through ad .They also
used digital banner ad
Sales
promotion
Mainly Sajeeb only focus on
trade allowance for the Shezan
mango juice currently. They
give lots of discount or incentive
to the retailer and wholesaler
for purchase Shezan mango
juice
Digital/internet
marketing
Like other renown company Sajeeb
also focused only social media like
through Facebook page interact
with their consumer. Share about
their product information, take
review from customer for ‘Shezan
mango juice”.
SLIDE 12
MARKET RESEARCH
What we’d like for you to know
RESEARCH METHODOLOGY
SLIDE 14

EVALUA
TE MAKE IT
SOPHISTICATED
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summo intellegat nec, eam an ferri maiorum. Eu quo iracundia
CH
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deleniti, id per errem dicam intellegebat. Ex vim soluta abhorreant
mediocritatem.
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interpretaris sit. Vim nemore mollis et, ius at brute constituam, vide elit
GENER quaestio sea ne.
ATE
 CONSUMER REVIEWS
SLIDE 15

82% 76%
95%
PARIS
89%
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viderer consulatu mei, vix ne
quem animal.
TOKYO Qui illud oportere ut, ea vis nisl
noluisse, ne vel lorem detracto
Dictas deserunt iudicabit est ne. Ei sapientem.
mea homero regione albucius. LONDON
Elitr quodsi numquam vim an, vix
blandit commune forensibus id,
nam ad perpetua conceptam.
 CONSUMER REVIEWS
SLIDE 16
App Web Design

London
SMART PHONES
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integre copiosae an, numquam dolorum eum ne.
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ridens persecuti usu in. Vocibus comprehensam ea sit. Fabellas singulis
New York
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Tokyo
TABLETS
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rebum propriae, dictas eruditi fierent cu his.
Paris Eum omnium petentium ea. Putent eruditi adipisci usu in, sit percipit
luptatum signiferumque ad, sea officiis antiopam ex.

0 200 400 600 800 1000 1200

SLIDE 17
OBJECTIVES & BUDGETING
MARKETING OBJECTIVES
SLIDE 19
COMMUNICATION OBJECTIVES
SLIDE 20

WHAT WE ARE AMING WHAT WE MUST

FOR
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ACCOMPLISH
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verterem temporibus signiferumque pri. Eu porro copiosae ius. In
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 BUDGETING APPROACH
SLIDE 21

STE STE STE STE

P1 P2
IDENTIFY GENERATE
NEEDS IDEAS
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soleat legere integre pro, vel id alia gloriatur at. Ei nisl posse nominati
dolore, eam at feugiat fabellas eum, nisl gubergren adversarium
adversarium. eu sed, mei id placerat convenire
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constituto pro cu. In has dicit
graecis.
P3
CREATE
SOLUTIONS
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Sed populo voluptua et, epicuri
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tempor tamquam ad nam.
P4
EVALUATE
PRODUCTS
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pro ut iriure praesent periculis, at
duo vidit legendos quaestio.
At saepe propriae sea, eu pri
petentium signiferumque, putant
tibique menandri pro ne.
 BUDGETING SLIDE 22

TV Commercials
Event
Print Media management
Digital marketing
THE SOLUTION
 NEW POSITIONING
SLIDE 24

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THE BEST 2 Ex sea vivendum facilisi intellegebat, usu no nullam causae insolens. Pri

SERVICES
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FOR OUR 3 Doming minimum cum ad, nec corpora atomorum no. Hinc nonumes tibique
an eam, omnesque invidunt ad mea.

CUSTOMER
S!
THE
BIG
IDEA
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labores. His integre copiosae an, numquam dolorum eum

CTION
ne.
PROMOTIONAL MIX TOOLS
SLIDE 27

IT SHOULD NOT BE GIVEN BY OTHERS!

 HOW TO
SLIDE 28

HOW TO KNOW THE NEEDS

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HOW TO UNDERSTAND TRENDS

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sea, eu pri petentium signiferumque, putant tibique menandri pro ne. Vidit malorum ex mei, ea nam dicant melius
intellegebat.

HOW TO CREATE INNOVATION

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Eum omnium petentium ea. Putent eruditi adipisci usu in, sit percipit luptatum signiferumque ad, sea officiis antiopam
ex.
 QUOTATIONS
SLIDE 29

Catlin Adams
“Dicant vivendum et pri, ea dicam bonorum temporibus mel, euismod intellegam
interpretaris sed at. Usu an nihil dignissim philosophia, cum ex rebum detracto. Te
dico probatus voluptaria sea, hinc justo accommodare has ut, vim legendos
aliquando referrentur in.”

Jack Arnold
“Atomorum qualisque erroribus id qui, pro an mutat principes conceptam. In est
vidit eloquentiam. In vix aeque iudico nonumy, maiorum habemus sed in. Etiam
possim consetetur ius cu. Viris iuvaret nostrum pri id, ut eum quis ferri.”

Taru Mäkelä
“Ex sale albucius cum. Id nullam oblique vim. Eos quas reprehendunt ei, ad mel
repudiare expetendis, no propriae delicata cotidieque nam.”
 KEY TAKEAWAYS
EXPERIENC
E
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iuvaret no. Commodo saperet consulatu
te ius. Justo dicat timeam id mea, debet
necessitatibus an has.
NEEDS
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adversarium mel, in qui nobis
phaedrum. Numquam ceteros laboramus et
mel, eos alia maiestatis philosophia ei.
SLIDE 30
DESIGN
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vis facer suscipit ea. Ad appareat
interesset quaerendum mel, sed erat
movet consectetuer ut.
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quo putent delectus inciderint.
SATISFACTI
ON
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electram constituto consectetuer at
eum. Eum id laudem albucius iudicabit, an
per posse pertinax salutandi.
Mea ludus malorum dolorem ei, nec
ridens eligendi ut.
SKILL
Mel ne vero blandit invidunt, intellegat
complectitur vel ei. Eam eu noster
omittam contentiones, quo an lorem
graeco. Sit utinam conclusionemque ut. Dico
ullamcorper ei eos, mei eirmod regione
scribentur ei.
FUTURE
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omnium posidonium eos ut, modo
nostrum sententiae sit ea. Tincidunt
scribentur vel ex, vis ex verear aeterno
percipitur.
Thank You! 
Any Questions?