Professional Documents
Culture Documents
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Ô hat is Marketing?
An integrated set of strategies for selling products
and services or ideas
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á hat is Marketing?
Most people think that Marketing is a tool, but for
governments and not-for-profit it is a way of thinking It
goes beyond selling, advertising It is a mindset which
puts the customer first and ensures that the
organization's philosophy is J
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hat Marketing does?
Opportunity for long-term planning, promise of a
positive and productive relationship with the clientele
Analyses client needs
etermines how the resulting product will be
packaged, promoted and distributed
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4 erceptions of Marketing
istorical resent
Associated with Strategic
world of business Essential
Often lack strategy Long-term
Low priority Communication-
based
Client-driven
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5 eys to Marketing: I
Segmentation
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eys to Marketing: II
Targeting
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7 eys to Marketing: III
ositioning
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8 The Marketing Mix
ast: 4s resent: 4Cs
roduct Customer Value
rice Cost
lace Convenience
romotion Communications
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9 The 5 Most Important
Questions
Ô hat is your Business (Mission)?
á ho is your client?
hat does the client consider value?
4 hat is the plan?
5 hat are our evaluation criteria?
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Ô Marketing Tips
More than selling
Understand your clients needs,
evelop plans that reflect those needs,
Support the Marketing function,
evelop a specialized program of training,
Find ways to sell / distribute products and
services more efficiently
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To get FREE marketing content
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