AIR INDIA

PREPARIED BY:-
V.VENKATESWARA RAO
(17K61E0089)
 INTRODUCTION
• Air India chief, Arvind Jadhav
• Fleet size
 133(Including subsidiaries)
• Destinations
 55 (excl. subsidiaries)
• Company slogan
 Your Palace in the Sky
• Parent company
 Air India Limited
• Headquarters
 Air India Building,
 Nariman Point, Mumbai, Maharashtra, India (moving to Delhi in 2013)
• Key people
 JRD Tata (Founder)
• Website
 http://airindia.in
LOGO

The logo of the new airline is a red coloured

flying swan with the `Konark Chakra' in
orange, placed inside it
 ESTABLISHMENT
 Tata Airlines
 Founder J.R.D Tata

 15 October 1932

 3 Seater De Havilland Puss Moth

 First Pilot - Nevill Vintcent

 First Flight

 Karachi, Ahmedabad , Mumbai

VISION:-
 To be among top five airlines in terms of Yield, profitability,
Productivity, Size And Quality.

MISSION:-
 Focus on customer satisfaction
 Grow with emphasis on sustained profitability
 Focus on social responsibility – environment & community
 HISTORY
 Tata Airlines founded by JRD Tata in 1932

 It was the first to provide commercial Airline services

 Indian Airlines start operations in 1953 for domestic routes

 After World War II in 1946, Tata Airlinesbecame a public

limited company under the name of Air India.

 Air India enters Jet Age in 1960 with Boeing 707

CONTD….

 Tata Airlines nationalized as Air India International in 1946

 Under the Air Corporations Act of 1953, the Government nationalized

the Air transportation industry and Air India International Limited was

born.

 In 1960, Air India flew its first international flight to New York via

London.

 Air India enters Jet Age in 1960 with Boeing 707

 AIR INDIA MAJOR HUBS
 Chhatrapati Shivaji International Airport (Primary Hub)
 Indira Gandhi International Airport (Secondary Hub)
 Frankfurt Airport (International Hub)
 REVENUE(ANNUAL INCOME):-
• HEAD YEAR REVENUE (Rs)
in
crores
• REVENUE 2010/11 14062
2011/12 14713

2012/13 17000

2013/14 19000 *
*- Projections
SWOT ANALYSIS
 STRENGTHS

 Has wide International presence in

around 19 different countries.
 Financial support of the government
of India.
 Well know in both domestic as well
as international sector.
 Up to date information system
 Equipped with New fleet of
aircrafts.
 WEAKNESSES
 Low profitability
 Presence of tough competition both in
the domestic as well as international
segment.
 Entry of Low cost carriers in the
domestic segment.
 Communication loopholes
 Financial issues causing delay in
payments to employees.
 OPPORTUNITIES
 Plugging the communication loopholes can help enhance its
image and customer base.
 Expansion of routes and international destinations.
 Can leverage on brand new fleets.
 THREATS
 Rising labor costs
 Rising fuel costs.
 Losing market share due to other carriers.
 Labor Issues
 CONCLUSION

 Winning customer’s trust can help Air India come

out of the current financial crisis.
 Organization must be well equipped in terms:
staff, devices and information.