Professional Documents
Culture Documents
SUKRIT GUPTA
VIKALP GARG
AJIT PAL
FOUNDER Soichiro Honda with a view personal
mobility for every one!!
1. Automobiles 3% 4% 12%
2. Motorcycles
Motorcycles
CRV
Civic
GENERATORS
EU1000iA
1000 watts, 120V
EU2000iA Camo
2000 watts, 120V
EU6500iSA
6500 watts, 120/240V
PROMOTION
HONDA promotes its products
through;
Ads,billboards,tv,
Sponsoring sports events
Customer service
Environment friendly automobiles
BCG MATRIX
The 4 Types of International
Marketing
Global marketing strategy Local marketing strategies
(same everywhere) (specific to each country or region)
Only local
Some tactics Mix of global
Global tactics tactics &
adapted locally & local tactics
marketing mix
Bongrain : cheeses
Strengths Weaknesses
• Diversification. • Prices.
• World leader (Bikes). • They do not have a strong offering
• Quality and customer satisfaction. in a truck line.
• Competitiveness in innovative . • Reputation for being
• Pioneer in engineering low underpowered or pokey econo-
emissions internal combustion and boxes.
hybrid technology.
Opportunities Threats
Additionally, Honda was 2nd overall in vehicle reliability right behind Lexus
Marketing/Technology
The new ACE System (Advanced
Compatibility Engineering)
5 star rating
Hybrid Engines
ASIMO
Jet Engines Manufacturing
Nattokinase
Research and Development
Honda currently has individualized R&D facilities in Japan
for motorcycles, automobiles, and power products, and a
motorcycle R&D center in China for its increasing market
demand.
HRI (the Honda Research Institute) is located in Japan,
U.S., and Germany.
- Research focus on: robotics technology, automotive
safety, ultra lightweight products, and fuel cell
technology
- Deriving automotive fuel from plants.
Honda also has networked facilities in the UK, Germany
and Italy (to help focus on the European market more
independently)
Management Structure
President and Representative Executive Vice-President and
Director Representative Director
Takeo Fukui Satoshi Aoki
Age: 62 Age: 60
Ford: $1.6B decline in car sales from years ending 04’ – 05’
Sold Hertz rentl car business
Cons:
Fluctuation of Exchange rates, makes for inconsistent earnings
Japan’s Economy
Automotive industry very susceptible to interest rates
Toyota may be a better buy
Questions