Communication Trends for SmartPhones

“An Informate Mobile Intelligence Report”

India, Oct 2009 – Feb 2010

© Copyright 2010
2009 Informate. Reproduction of this document is forbidden unless authorized. All rights reserved.
 Presenting Informate….
• With the pace at which the Smartphones and allied services landscape is changing
and evolving, its imperative to have a consumer intelligence mechanism that is
equally dynamic, holistic, accurate and more importantly measurable over a period
time.

• Informate Mobile Intelligence brings you real time, comprehensive, actual usage
data through its unique on-device metering product – ‘Smartmeter’.

• When combined with the Quest [a syndicated SMS survey to capture attitudinal
data], marketers and organizations get a complete picture of consumer behavior and
competitive intelligence.

• Informate already has a panel size of over 4000+ Smartphone users.

• All our backend database structures and operations are scalable to handle large
volumes of data.

• Being a subsidiary of a research organization, we have a vast experience in

understanding and analyzing research data.
© Copyright 2010 Informate. 2
 Informate’s Methodology
Empanelment procedure Meter Deployment
1
Panelists recruited online through ads rendered on
the mobile web Mobile User
2
Meter app also available as download on leading Agrees to be a part of
app stores the meter panel

3
Targeting by mobile OS to get representations of Completes registration
the OS of interest

Actual usage data of every panelist is captured and Receives an SMS

4
with a WAP link
is transferred through GPRS to the server to the meter app

Data is posted to our servers on a daily basis- Installs meter 5

usually multiple times in a day app on device
App transfers usage
data to Online
Actual usage of applications/ features etc., are Servers on a daily
basis 6
analyzed at the aggregate level to understand Online access to
view periodic
behavior and track usage patterns reports 7

© Copyright 2010 Informate. 3

Average Usage Duration
Informate Mobile Usage tracker reveals that active time spent on SmartPhones shows a steady growth
over last few months (over 3 hours spent per day)

Usage time per user (Minutes/ day)

Overall communication
contributes more than
1/4th of the total active
time spent on mobile.

Marginal rise in time

spent on Communication
over the last couple of
Communication Split (Minutes per day) months.

While time spent on

voice calls show a dip,
messaging & Chat shows
an upward trend.

Other communication:-Voice mail, Connectivity, email etc)

© Copyright 2010 Informate. 4 Source: Informate Mobile Meter
Call and SMS Metrics

Steady decline observed on time spent on voice calls. Average time spent on outgoing calls is more
than incoming calls.
Call Time (in Seconds)

Overall increase seen in

messaging trends over the
last few months.

No. of messages received

per day is higher than those
sent.

© Copyright 2010 Informate. 5 Source: Informate Mobile Meter

Social Networking websites - Reach

Social networking phenomenon carries its popularity on to the Mobile Internet, shows steady growth
month on month.

Social networking sites (Reach)

Orkut and Facebook are amongst top social

networking sites visited on the mobile
Internet.

© Copyright 2010 Informate. 6 Source: Informate Mobile Meter

Social Networking applications - Reach

Social networking applications are gaining popularity too.

Social Networking Apps (Reach in %)

Rockettalk and Orkut are the most popular

social networking applications used.

© Copyright 2010 Informate. 7 Source: Informate Mobile Meter

 Thank You
for more details contact
answers@informatemi.com

more SmartPhone Metrics available at

www.smartmobi.in
www.smartmobi.us

© Copyright 2010 Informate. 8