PBM Assignment-3

Toyota

Submitted By | Pooja Kumari Deo

PGP08235
Section C
 TOYOTA: History
• In 1918, Sakichi Toyoda invented Japan's first power loom, revolutionizing the country's textile industry
• In 1926, Toyoda Automatic Loom Works, Ltd. Established
• In 1933, Automobile Department established within Toyota Automatic Loom works.
• In 1936, Production of model AA passenger car begins.
• With the £100,000, Kiichiro laid the foundations of Toyota Motor Corporation in 1937
 Toyota: Milestones
- Kiichiro's "just- in- - Over 40% market
time" philosophy share
- largest vehicle - Entered to First crown
manufacturer in foreign markets in models arrived in
Japan late 1950s USA in 1957

1957: Motomachi 1964: Toyota Canada

First Toyota
plant begins 1965: Toyota UK
imported into
operation 1971: Toyota
Europe was via
1962:Toyota Deutschland GMBH,
Denmark in 1963
Thailand Germany
1972: P/T Astra 1977: Toyota In 2000, company
Motor Indonesia Kirloskar Motor Pvt. delivered its ten
1977: Toyota Mfg Ltd, India. millionth car to a
Australia 2000: Launch of customer in
1984: NUMMI US Toyota Qualis in India Germany.

2003: Launch of
Toyota Corolla (India)
2002: Launch of 2005: Launch of 2017: Lexus Launch/
Toyota Camry (India) Toyota Innova (India) Toyota Connect App
 Toyota: Brand
66 Years of Corporate Traditions | Meeting the Automotive needs of more than 160 countries
Number one for customer satisfaction in the majority of European countries and has built an excellent reputation
across Europe for reliability and customer service.

• Brand equity in the strategy of Toyota

• world’s 6th most valuable brand and is ranked 10th in the list of global 2000 companies as per the ForbesMagazine
• Competitive advantage in the Marketing strategy of Toyota
• Global Presence: Toyota sale and operates in more than 190 countries globally
• Production System
Marketing Strategy Analysis
• Marketing Strategies: To maximize sales and to attain
widespread market share
• Guerrilla Marketing Strategy
• Penetration pricing
• Social Media Marketing
• Trade Show
• Distribution strategy: Focus on product Continuously
availability Post 2000
• dealership networks, authorised showrooms, service 2000
centres, E-commerce sites and direct selling agents
• Customer Analysis
• Customers of Toyota are from age groups of 30- 50 1957 2009:
years. Toyota focuses middle-income group customers
and produces value for money automotive vehicle. 1937 Toyota
Recall
• Competitors: Suzuki, Honda, Nissan, Ford, General controversy
Motors, Tata Motors

The cycle repeats itself for every product but Toyota frequently launches new product
Current Focus ECO Cars

Connected Cars
 Controversies: The 2009 Toyota Accelerator Scandal (2009–11 Toyota vehicle
recalls)
• In 2009, Toyota accelerator pedals began mysteriously getting stuck, at times trapping panicked drivers in out-of-control
cars that tragically crashed.
• In 2009, a man phoned 911 to report that his accelerator pedal was stuck and he couldn’t get the car to stop. He said his
brakes weren’t working. Ultimately, his car crashed into another and then plunged into a ravine. Everyone inside the
vehicle was killed.
• The 911 call went viral, and the scandal broke wide open. Over the next five years, an estimated 90 people died in
Toyotas that mysteriously accelerated. Toyota recalled millions of vehicles but was accused of concealing information
about the flawed pedals. In 2014, the company paid $1.2 billion to avoid prosecution for covering up information about
problems with “unintended acceleration” that the FBI said Toyota “knew was deadly.”
 Future Development Plan

• Half of cars to be sold will be TNGA models by 2020

• Make our cars more appealing and strengthen our competitiveness by adding more of Toyota’s unique values
Thank You