SOCRES

case analysis

1
 Case analysis objectives
Case method of study is a very
effective method in improving an
individual’s ability to analyze a
situation, establish premises, arrive
at valid conclusions, decide on
courses of action and visualize
consequences and results.
2
Case Analysis Format
I. Point of View
Viewpoint shall be a decision
maker. He can be the Production
Manager, Operations Director or
VP Manufacturing. Management
Consultant, expert in operations
can also assume the point of view.
3
II. Definition of Problem
Major problem only, not minor or
symptoms
III. Statement of Objectives
Must - Objectives that are measurable in
terms of time, cost, efficiency, and
productivity.
Wants - Objectives that are qualitative in
nature.

4
IV. Areas of Consideration
All factors that causes or leads to the
formation of problem and its effects.
Organization, financial, cost and
market characteristics, technology,
product design, production systems,
work environment, logistics systems
etc. Statement of SWOT can also be
considered.
5
V. Alternative Courses of Action
Alternatives that is mutually exclusive or
independent to one another.
Each alternative shall be a possible
solution to the problem, workable and
can be implemented.
Each alternative is strengthened by
advantages and weakened by
disadvantages. 6
VI. Recommendation
Alternative that characterizes factors that
will resolve the problem. This means, it has
the highest number of advantages and
lowest number of disadvantages
VII. Plan of Action
These are activities needed to implement
and strengthens the chosen alternative
measured by time and who is responsible.
7
VIII. Potential Problem Analysis
Anticipated problems are assessed
as a result or due to an effect of the
action plans generated

IX. Fallback Analysis

Corrective Measures to arrest potential
problems.
8
 Case Study on
New Technologies, New Markets:
The Launch of Hongkong Telecom’s Video-
on Demand

1.Point of View
This case is presented from the point of view
of a consultant of the Hongkong Telecom’s
Interactive Multimedia Services (IMS)
9
II. Definition of Problem
Presence of market demand for Voice-
on-Demand service by Hongkong
Telecom’s Interactive Multimedia
Services (IMS)

10
III. Statement of Objectives

The objective of the case study is to

know whether there’s existing consumer
market for Voice-on-Demand (VOD) and
chance to gain dominance of the new
market

11
IV. Areas of Consideration
Cost of rolling out the infrastructure and set-
top box – network infrastructure and
service platform. Cost of equipment
needed for VOD system was still
somewhere in the US$1000-2000 per
subscriber range- significantly more than
the US$200-300 required for a video
cassette recorder

12
IV. Areas of consideration

Lack of success on VOD trials all over

the world (mid-1990s)
Unforeseen growth of World Wide Web

13
Lack of standards in the emerging
multimedia markets, resulting to lack
of interoperability between networks
and components and high component
prices, as manufacturers were unable
to benefit from the economies of
scale required to engage in mass
production
Unknown market response on the
demand side 14
V. Alternative Courses of Action
Conduct forecasting on possible consumers
for the new the product, which includes
surveys on target possible consumers
Continue with the project, and consider
market demand as secondary goal of the
project

15
 VI. Recommendation
I recommend that Hongkong Telecom’s
Interactive Multimedia Services (IMS)
should conduct further forecasting to
determine the viability of the new
product on the market.

16
VII. Plan of Action
Hongkong Telecom’s Interactive
Multimedia Services (IMS) should
conduct forecasting demand for the
new technology. Check if the
customers are financially ready and
willing to buy the product before
introducing it to the market.

17
VIII. Potential Problem Analysis
If the forecasting is still inadequate,
Hongkong Telecom’s Interactive
Multimedia Services (IMS) should
conduct feasibility study / survey for
the new market.

18
IX.Fallback Analysis
Customer Identification, interviews,
prototypes and series of testing/field
testing, polls can be used to conduct
forecasting to gain confidence in the
market.

19