Lead Conversion Platform for Your

Business

Join 12,000+ Marketing and Sales Users Growing with LeadSquared

LeadSquared Touch Points for Sales Execution in Real Estate
Sector

New Property Indirect Sales

Sales
Lead Capture Automation Partner Lead Capture
Marketing Automation Attribution
Lead Management & Restricted Access for Partners
Distribution Entry and Conversion Source
Sales Prioritization Tracking
Sales Recommendation Geo-Tracking of Partners
Sales Execution Performance Reporting
Marketing & Sales Reports
Integrations
NEW SALES GENERATION
 Components of New Sales

Lead Capture Lead Lead Sales

Automation Distribution Qualification Prioritization
Leads are Which are then Their quality is Leads are
captured from all distributed based on then auto- prioritized for
sources multiple criteria determined salespeople to
follow

Marketing & Sales Sales Sales Tracking Marketing

Analytics Automation Automation
Complete Salespeople are Sales performance Marketing campaigns run
marketing and notified if lead does tracking + geo-tracking simultaneously on
sales analytics an important activity of field sales people different criteria
LEAD CAPTURE
AUTOMATION
 Capture Enquiries and Sales from All Your Channels

IVR/Telephon
y

Walk ins Events

TV, Radio etc.

 Capture Inbound Phone Calls as Leads
Identify the campaigns generating the maximum number of calls and reinvest
accordingly.

Incoming
call
555-5555555
Inbound calls Dhivya B

captured as lead
Capture Leads and Subscribers from All Online Sources – Website

Home About Us Properties

Contact US

Web popup

Still looking
Subscribe for
Subscribe for Market
our
newsletter
Updates for your dream
home?
Via offer
Look
Book ano
home tour
forms
today
further.
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Thanks for
for stopping
stopping by.
by. How
How Sign
Subscribe Up
Subscribe
Now
Now 605-227693
/landing
Phone
may
may II help
help you?
you? pages
calls
Chat & other
forms
Want latest
notifications about
Web popup our upcoming
projects?
Yes No

Via push
notifications
Campaign Level Tracking in Facebook Lead Ads

Assetz Here & Now Assetz Here & Now

Assetz Here & Now

Book a 3 BHK at any of our properties

across Bangalore and get free AC and LED
Our representative will connect with
TV.
you shortly!

FREE AC & TV

Visit www.assetzhereandnow.com
Create Beautiful Landing Pages to Capture Leads and Their
Requirement
Get Expert Advice
Your Name
Your Email
Your Phone No.
Preferred Location
Type of Property
Minimum Budget
Maximum Budget

SUBMIT
 GCLID Tracking in Google Adwords

Your
http://gclid=HD Website
yd66sj • Source
• Medium
• Campaign
gclid=HDyd6 • Ad Group
6sj
LeadSquared • Keyword
gclid=HDyd6
6sj • Match
type
• Ad
Creative
• Etc.
Lead
Capture Leads from All Sources into a Single Platform

SOCIAL MEDIA

LANDING PAGES

GOOGLE ADWORDS
 Automatically Distribute Calls to Your Sales Agents
Lead Fills in Landing Call Received at Tele
Page Form Calling Center
Specifies Requirements Forwards It to Respective Sales Agent Based on
Specification

Leads Get Captured

Automatically in LeadSquared

LeadSquared Automatically
Assigns Call to Sales Agent
Call is assigned to Sales Agent based on
Specification

Based On Urgency Based On Specification Based On Location Based On Budget

Sales Agent 1 Sales Agent 2 Sales Agent 3 Sales Agent 4

Call Gets Distributed

Automatically When a Sales Agent
is Not Available
MARKETING AUTOMATION
Send Relevant Messages to Leads Based on Their Actions & Stages
(Dynamic Content) *Dynamic content on web requires
integration

Lead Created
Requested for call back

Send Email/SMS/Push
Notifications
Own your dream home at
Rachenahalli

Ye If/Else No
s
Clicks on the offer + requests a
call back

Change stage to “Opportunity” Set task for agent to call Keep sending offers
periodically
 Segment Leads Based on Their Requirements

Lead Enters Their

Requirements

LeadSquared Segments
Leads
Based on Criteria like Property
Type, Budget, Location Etc.

If/Else
Yes
Is the project Property Matching Leads
No
complete? Requirement is Available
Yes No

Send an email along with Send them details of

Send an email along with
pictures of property models properties closely
brochure and testimonials of
and estimated completion date matching their
existing customers
requirements from other
projects
Using the Exact Mode of Communication They Opt for
*Few modes of communication need
integration

SMS

Push Emails
Notification

Facebook Google
Retargeting Remarketing
LEAD MANAGEMENT
AND DISTRIBUTION
Handles Millions of Leads, Activities and Campaigns Smoothly
Use Advanced Distribution, Redistribution and Capping Logic

Availability Performance
Round Robin
based based
distribution distribution

User 1 User 2 User 3

Not available

Stop allocation when

leads/user/day = 20
 SALES
PRIORITIZATION
Notify Sales Reps on Their Phone & Email When They Are Assigned
a Lead

4 leads assigned 4 leads assigned

 Help Your Team Identify the Best Sales Opportunities

QUALITY SCORE > 5 < QUALITY SCORE < 8 QUALITY SCORE < 5
25

GRADE (A) LEADS GRADE (B) LEADS GRADE (C) LEADS

Call immediately Call when lead score exceeds 25 Don’t call. Nurture with marketing campaigns
Completely Customizable Lead Quality Score

For Here and Now,

Rachenahalli

A lead is high quality if

Budget is Rooms Required is LocationIf

isproperty requirement is near
Manyata Tech Park

30 Lakhs+ 2+ Rachenahalli Yes

 LEAD
TRACKING
 Track Lead Activities + Notify Sales Person to Take Action
Sales notifications
Notify the sales person when
an important activity occurs,
like when a lead asks for a
call back.
Leena Roy
Female, 35 years
Lead 15
Score
9: 34 AM Viewed Assetz Here and Now for 5 +5 Web pages visited
8: 21 AM secs Track the pages most popular
among the visitors, the time
Send email with subject “Still +5 spent on each page, and the
offers they find most
in dilemma? Let’s clear it over
interesting.
8: 09 AM a call” +5 Communications tracking
Track the forms filled by the
users, the emails being sent
7: 30 AM Opened Email and requested for +0 to them, the links that they
click, phone conversations
call back.
that happen etc.
Notify sales person to call her
back.
Capture All Sales Interactions with the Lead

Inbound SMS: Interested in taking property tour

Inbound Phone call: Spoken with the lead for 3 mins

Easily capture how your user’s

interact with leads
Keep Updating the New Information Captured about the Lead

And use it to laser target your marketing and sales actions

Create Static and Dynamic Lists for Sales & Marketing Actions

Location = Bangalore
Room Requirement = 3BHK
Location = Rachenahalli

Use conditions like lead score, activity, region etc. to create lists automatically
SALES RECOMMENDATIONS
Recommend the next Best Action for the Sales People

Leena Roy Jane Matthew

Female, 31 years Female, 24 years

Lead 23 Lead 48
Score Score

Asked to be called back for Property Browsed Pricing Page for Here and Now
Tour

Location Age Stage Location Occupation Device

Bangalore 31 Opportunity Bangalore Engineer Mobile

Suggested action Suggested action

• Call within 30 minutes • Send case study email “Here and Now
• Email project brochure Resident’s Testimonial”
SALES EXECUTION
Give Your Agents Sales Execution Enablers – like Fast Dialing

Siddharth Sharma
Male, 35 years

Lead 23
Score

Asked to be called back for Property

Tour Call Siddharth now
Location Location Stage
Bengaluru Rachenahalli Opportunity Send Email

Suggested action
Send SMS
• Call within 30 minutes
• Give details of interested
project
SALES REPORTS
 Get Complete Lead Source Analytics

Lead Sources Key Lead Metrics

262 leads

Leads added today Leads added this week

145 leads 145 567

134 leads
119 leads

Total leads Best lead source

86 leads

6567 Newspaper
Ads

Newspaper
Website Inbound phone calls Google Ads Social Media
Ads
Get Analytics Based on Source of Origin and Conversion

Leena Roy
Female, 35 years

Lead 23
Score

Source of Origin

Source of conversion

9: 34 AM Lead Requested for brochure.

8: 21 AM Filled Need a call back for

expert guidance

8: 09 AM

Send email with subject “We’ll

get back….
Track the Performance of Your Lead Sources and Salespeople

Profitable Lead Source Leads by Stages Sales Person Performance

Newspaper 223 leads Prospect 98 leads Rahul 13 deals

Online 134 leads Follow up 64 leads Ajay 7 deals

Phone 219 leads Customer 36 leads Sheena 11 deals

Sales manager has full visibility of activities and performance of his field sales team
 Dig down into Individual Salespersons’ Performance

Salesperson # of leads # of activities Ashish Sharma

3 meetings today
14 tasks completed
Shibani Roy 182 35
50 Prospects
Ashish Sharma 50 10
30 Follow ups

Lakshmi Joshi 120 24

9 Customers

Meenu N 145 32

Lead name Phone Activity note Date

Rohit Suri 7888767554 Follow-up due 17/5/2016

Heena Syed 9877876547 Bought. 12/5/2016

Yogesh Apte 9887654545 Met in person. 3/5/2016

Seems interested
Track Every Movement of Your Field Sales Team
Tell Your Field Salespeople Which Leads Are in
Their Vicinity
Know How Many Tasks Are Pending on Individual, Team and Regional
Level

Tasks Pending
Ram Narayanan
10
Leads not contacted
17
Pending Tasks

Geeta Singh
30
Leads not contacted
66
Pending Tasks

Rohit Pandey
Leads not contacted 20
Pending Tasks 25
 Know Your Sales Funnel by Region

Mumbai New Delhi Bangalore

50 Prospects 67 Prospects 34 Prospects

30 Follow ups 33 Follow ups 23 Follow ups

10 Customers 16 Customers 6 Customers

 Get Complete Revenue Performance Reports

Revenue by Lead Sources Revenue by Property

$180k

$100K
$90K

$78K

$54K
BENGALURU

Here & Now $30M

38 & $20M
Banyan $27M
18 & Oak

Website Newspaper PPC TV Ads Social Media

One Screen Performance Report for Business Heads

Sales Team Center Performance

Performance Report
Enquiries Received
Property: Here & Now
80
Calls Received Total Enquiries
65 40
Property Booked
Property Tours 23
20 Paid Full Amount
15
Booked a property 35
Property: Lumos

Paid full amount 30 Total Enquiries

40
Property Booked
42
Paid Full Amount
15
INDIRECT SALES
Partners Can Capture Leads with Proper Source/Partner
Attribution

204 leads

PARTNER IN DELHI

PARTNER IN BANGALORE 454 leads

Give Agents Restricted Access (Role-based Permissions)

Sales Sales
Manager Agents
Can access and edit all Can access and edit only their
leads own leads
 Identify Entry and Conversion Sources for Leads

In 10 months

Lead gets reactivated

through partner
Applies for Here &

Lead enters from one Now, Rachenahalli

source – MagicBricks Source of Origin:

MagicBricks

Source of conversion:

Partners
INTEGRATIONS
 Effortless Integrations
Integrates with all the popular marketing, sales, telephony and call center apps

Check all integrations at Apps Marketplace

 Or, Build Your Own Using APIs and Webhooks

With LeadSquared APIs, you can

• Create and update lead records

• Convert a tracked online visitor to lead
• Fetch lead record
• Post activities on leads
• Create and update tasks
• Capture sales activities like sales or product or service
• Manage leads in lists
• Or carry out any other custom action that’s a part of your process

http://apidocs.leadsquared.com/
 Make a Highly Efficient Sales Team With

MARKETING LEAD SALES SALES MARKETING, SALES &

AUTOMATION MANAGEMENT PRIORITIZATION EXECUTION REVENUE ANALYTICS

Some of our clients

Land More Leads, Close More Deals

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