Om Sri Sai Ram

An offering at His Lotus Feet

10/18/10 Hewlett Packard and Texas Instruments Harish 2

 Hewlett Packard
and
Texas Instruments

Harish Ramachandran
09507
 Company Background

10/18/10 Hewlett Packard and Texas Instruments Harish 4

 Levels of strategy

10/18/10 Hewlett Packard and Texas Instruments Harish 5

 Texas Instruments- Business
Lines

10/18/10 Hewlett Packard and Texas Instruments Harish 6

 Hewlett Packard- Business
Lines

10/18/10 Hewlett Packard and Texas Instruments Harish 7

 Business level strategy

10/18/10 Hewlett Packard and Texas Instruments Harish 8

 Functional Strategies: Texas
Instruments

10/18/10 Hewlett Packard and Texas Instruments Harish 9

 Functional Strategies: Hewlett-
Packard

10/18/10 Hewlett Packard and Texas Instruments Harish 10

 Why this difference??

10/18/10 Hewlett Packard and Texas Instruments Harish 11

 Approaches to


Strategic Planning

10/18/10 Hewlett Packard and Texas Instruments Harish 12

 2 Main Approaches

Eg. Texas Eg. Hewlett-Packard

Instruments
10/18/10 Hewlett Packard and Texas Instruments Harish 13
 Product life cycle

Early entry and


Create new markets


market leader and harvest

10/18/10 Hewlett Packard and Texas Instruments Harish 14

 Costs and prices

Continuous cost


reduction and price Price skimming

penetration

10/18/10 Hewlett Packard and Texas Instruments Harish 15

 Product/Process Matrix

Capital intensive and



cost effective Lean production and


production customization

10/18/10 Hewlett Packard and Texas Instruments Harish 16

 Positioning and Resource
movement

Invest in ‘question marks’



build in ‘stars’ and Identify and create



harvest in ‘cash cows’ ‘stars’

10/18/10 Hewlett Packard and Texas Instruments Harish 17

10/18/10 Hewlett Packard and Texas Instruments Harish 18
 Strategic planning systems

10/18/10 Hewlett Packard and Texas Instruments Harish 19

 Strategic planning systems

10/18/10 Hewlett Packard and Texas Instruments Harish 20

 Budgeting systems

10/18/10 Hewlett Packard and Texas Instruments Harish 21

 Reporting Systems

10/18/10 Hewlett Packard and Texas Instruments Harish 22

 Performance Measurement and
incentive compensation Systems

10/18/10 Hewlett Packard and Texas Instruments Harish 23

 Performance Measurement and
incentive compensation Systems

10/18/10 Hewlett Packard and Texas Instruments Harish 24

 Thank you

10/18/10 Hewlett Packard and Texas Instruments Harish 25