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About Us

• Rethink is a professional organization dedicated to building

bridges between the media, advertising and investment
communities, with the mission of facilitating business and
understanding between them.

• Rethink hosts events in New York and San Francisco.

Speakers and discussions focus on rethinking our social
perspectives through the lens of the digital media revolution.

• In short, our goal is to gather the thinkers, the builders, the

activists and the allies whom are using technology to make
things happen.
 Sponsorship

Online Benefits
• Top line placement on all conference marketing
materials including website, Facebook page,
event report invitations and email messages.

On-Site Benefits
• Signage on the stage during each of the
presentations
• Opportunity to insert literature and/or premiums in
conference bag
• Introduce speakers on-stage
• Invitations for 2 guests
• Logo placement on napkins during cocktails and
dinner sessions
• Sponsor listing and 30-word description in
invitation, post event program, logo placement
within the post event video.

• $__ . __
 Event : September 10,
2008

Jared Cohen
• Jared Cohen joined the Policy Planning Staff in September
2006. He is responsible for counter-radicalization, youth and
education, public diplomacy, Muslim world outreach, and North
Africa. Prior to joining the Policy Planning Staff, Jared received
his B.A. from Stanford University and his M.Phil in
International Relations from Oxford University, where he
studied as a Rhodes Scholar. While at Oxford, he spent
substantial amounts of time in Iran, Iraq, Syria, and Lebanon
where he looked at youth in the Islamic world and how they
view themselves and their changing role in the world after
9/11. He has also traveled extensively throughout Africa
looking at issues related to conflict resolution, genocide, and
democracy. Jared is author of the books Children of Jihad: A
Young American's Travels Among the Youth of the Middle
East (Penguin Books/Gotham Division) and One Hundred
Days of Silence: America and the Rwanda Genocide (Rowman
& Littlefield) Additional publications include "The Passive
Revolution: Is Political Resistance Dead or Alive in Iran"
(Hoover Digest, 2005) and "Iran’s Young Opposition" (SAIS
Review, 2006).
 Event : September 10,
2008
Keynote Speake
Larry Harris
Larry Harris is president of Ansible, a worldwide mobile
communication services company. A joint venture of Interpublic
and Velti, Ansible works with brands, agencies and content
providers to develop and deploy mobile advertising and marketing
solutions.
Mr. Harris joined Ansible in 2007 from Draftfcb, where he served
as executive vice president, director of integrated
communications, and developed multi-channel integrated
communications for clients like Bank of America and CA. Most
recently, he led the IPG/Facebook.com collaborative team, which
helped clients and IPG agencies develop innovative research and
marketing programs that leveraged the popular social networking
platform for competitive advantage.
Prior to joining Draft, Mr. Harris founded and led FCBi Digital. As
Senior Vice President, Executive Producer and Digital Creative
Honcho (and, yes, that was his actual title), he led online
strategies and creative development for a broad array of clients,
including AT&T, HP, Merck, MetLife, JPMorganChase and Qwest.
Before starting up FCBi, Mr. Harris was a creative director at
Foote, Cone & Belding, working on Chase Bank, Lucent, MetLife
and NCR. He joined FCB's New York office in 1995 after a five-
year stint at DMB&B, St. Louis, where he was an associate
creative director on Budweiser and O'Doul's.
A Harvard graduate, Mr. Harris sits on several boards and
advisory boards, including The Institute for the Recruitment of
Teachers at Phillips Academy, New Yorkers for Children, the
MacDowell Colony and The Appleseed Foundation. Despite
numerous impassioned inquiries, as of this writing, he has not
been asked to coach or advise his beloved Knicks.
Opportunity
 The Audience

Almost all of the attendees at our events are executive decision

makers within technology and media organizations.

Attendees at our event include senior executives in the business

and financial media and information industry. Rethink events
are intimate gatherings of no more than 50 people. Rethink
creates an environment for industry analysts, technology
executives, media startups, venture capitalists, key journalists,
bloggers, brands and established media organizations.
Events
New York
SoHo House - September 10, 2008

San Francisco
TBD - October 10, 2008

New York
TBD - TBD

New York
Digital Community Wine Tasting
November- TBD

New York
Agency Collaborative
December / January - TBD

San Francisco
TBD - TBD
 Past Events
Individuals from the following companies have
attended and participated in our gatherings.
ALEX WITHERS CAROL KRUSE
Director of New Media, VP, Interactive Marketing
US Golf DONNOVAN ANDREWS
CEO Touchpoint
MARIA MOLLAND STEVE COLVIN
General Manager of MarketWatch.com EVP of our new Entertainment &
and Barron’s Online Lifestyle

CATHERINE LEVENE SEAN COHAN

COO - DailyCandy Senior Vice President, International,
NEIL VOGEL AETNinternational
CEO - Recognition Media JAMIE DAVES
ABBEY KLAASSEN Managing Director and Founder
Digital Editor - Advertising Age Platform Equity.
 MARK D’ARCY
Chief Creative Officer
Time Warner Global Media Group

ROBIN CHAN
Entertainment Programming
Verizon Wireless | VCAST

SEAN CHEYNEY LARRY HARRIS

VP of Marketing & Business President Ansible
Development, Accuquote
DREW IANNI
ROBERT CICCONE Chairman - Programming
VP - Business Planning, Office Ad:tech North America
of the Group President American & Ad:tech Asia Pacific
Express

DEAN HARRIS

ERIC BADER
Senior VP - Dir. of Digital
Connections, MediaVest
USA

SHEILA SPENCE
SVP Corporate Development, WPP
• END