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Presented by
Anshuman Kumar
Reg. No 3510910068
 

K BCCL is generally a Public sector undertaking government-
government-owned compay.
K The Company is incorporated under the companies Act,1956 and owned by
GOI
K Headquarters: Coal Bhavan, 10 Netaji Subhas Road, Kolkata 700001 West
Bengal, India
K There are 5 subsidiaries of coal india limited, bccl is among one of them.
K The main product of the company is coal.

  
K The sales and marketing of BCCL consists of:
Î E-Auction
Î Traffic
Î Road Sales
Î Realization
Î Sales Account
Î Linkage
 

Î To study the varies products being offered by BCCL.
Î To study the details of concern sales department and its relationship with
other allied departments such as planning, production, stores & QA
Î To study the pricing strategy being adopted by BCCL to fight the competition
in both domestic the international market.
Î To identify the various activities of BCCL, which includes production
activities, marketing, customer service, and transportation
Î To find the effectiveness promotional strategies being used for attracting
varies industrial buyers of the products of BCCL
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Î BCCL Coals are well tested and inspected by world class testing authorities
which certainly the quality of the products.
Î Complete R&D for the new products and existing products are done itself in
the company. R& D centre, so that BCCL can upgrade and enhance the
quality and sustain in the emerging global competitions
Î Due to high cost of Bharat Coking Coal Limited products, it loses certain
prospective customer
Î The after sales service of BCCL is well appreciated because it aims at making
relationship with customer
Î The frequency of the seminars and industrial fairs are more so BCCL
conducts meetings with its dealers and distributors. Even we felt that the
companies own web portal is not updated and upgraded time to time




Î India, one of the fastest growing economics of the world, depends
significantly on mining of coal and minerals growth in coal mining at an
accelerated rate is absolutely imperative to sustain the growth of the economy
at the current level
Î To meet the growing demand of coking coal, it has become absolutely
imperative to ensure sustained growth of BCCL as this is the only the major
storehouse of coking coal and the only storehouse of prime coking coal in the
country.
Î the employees and consumers are more comfortable with the performance
which is implemented in the company as it solves almost problem of the
organization in no time and in most easy form