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Why is GIS important?
Why is GIS important?
• Can be used in a huge number of ways
• Now an integral part of most economic activities and
emergency services
• Most activities which contain geographical components
use GIS
– For example: post code data, street name information, census
data, destination data
• Some of the most developed users of GIS include:
– Government
– Financial markets
– Retailers
– Environmental agencies
– Utilities companies
Users of GIS: Government
• Keep record of land use
– Planning departments who decide on whether to accept planning
applications, where new housing estates should be built
• List how much council tax should be paid by households
within local councils
Users of GIS: Financial Markets
• Used all the time
• Calculate risk for insurance policies (against flooding,
subsidence)
• Used in assessments when people apply for loans
Users of GIS: Retailers
• Help decide where to locate a new store
– How many people live within a given distance
– How rich those people are
– How easily they can get to the proposed store
• Analysing population information
– Deciding where and when to use advertising
• Track which stores require new stock, which lorries the
stock should travel on to minimise transport expenses
Users of GIS: Environmental agencies
• Flood management to pollution monitoring
• Use of models to predict which weather conditions might
cause disasters
• Monitor potential natural hazards like volcanoes
• Many more!
Users of GIS: Utilities companies
• Assure power/water is getting where it is needed
• Make sure electricity/water grid is working
• Highlight maintenance issues or emergencies
Users of GIS: Everyone
• GIS is used across the economy of countries and
beyond
• Now a central component of most advanced countries
which rely on GIS in many ways
• More examples of how GIS is used:
– www.gis.com/whatisgis.whyusegis.html
– www.gis.com/whatisgis/dothisgis.html
Getting started with GIS
Getting started with GIS
Search box to
find locations Navigation
you identify controls for
zooming in
and out
and
rotating
Places- image
locations you
have identified
with a place
mark
© 2009 Europa Technologies, © 2009 Google
Layers-layers of information which is
loaded onto Google Earth. You can
turn these on and off
Google Earth: Finding locations