Market Testimony of Haleeb

Market Testimony of Haleeb

The Delve Into Haleeb

 The Delve Manner
• Sampling

 Identical sized samples from 3 different A class

Territory of Lahore

 Territory were glowing swell to ensure arbitrarily

distributed sample to represent the population

 150 Retailer and 150 consumer assessment

 The Delve Manner
• Assessment Method

 360 Degree assessment

 One preferred territory visited per day

 Single environ arbitrarily elected from that territory

 150 consumer and 140 retailer were made to fill the

questionnaire by verbally inquired them questions
Retailer Cram
 Objective

• Supply Problems
• Most Company Schemes
• Expiry Problems
• Word Of Mouth About Haleeb Foods Ltd
• Maximum Sales Of Brands
• Relations Between Retailer & Distributers
Most demanded milk brand at retail
 Nestle
• Protracted enterprised brand illustration

• Tremendous circulation and distribution

• Retail Schemes
 Olper’s
• Belligerent spirit marketing

• Retailer schemes
 Good Milk
• Maximum profit for retailer

• Retailer schemes
 Availability Report

100
90
80
70
60
50
40 Not Available
30 Available
20
10
0
1 H QT 1 H QT 1 H QT 1 H QT

Haleeb Nestle Olpers Good Milk

Best scheme vacant to retailer
 Best scheme vacant to retailer
• Correspondence of higher demand
• Higher sales volumes to schemes can be drawn
• Haleeb gave superior schemes in the ancient times
• Nestle has been consistent with their schemes
• Some offering schemes in Nestle & Haleeb
 Extra boxes on cardboard box
 discount on bulk purchase
 Prize on good displayed
• Olper’s expanding there business by prize on
Good displayed.
 Maximum Sale

Big players like Nestle and Olper’s are aggressively working in

the field
Perception About Haleeb Food
Relation With Haleeb Distributor
Order Booking & Delivery Problem
Supply problem
Problem of Stock Return
 Retailers Comments
• Stock out

• People are buying Haleeb for taste

• No company van or agent visit residential area of

defense

• In some areas Haleeb got maximum sales

Consumer cram
 Objective

• Identify consumer’s needs

• Brand awareness and recognition
• Increase efficiency of our brand
• Availability of brand
• Milk consumption
• Check & increase familiarity of the brand
 Consumer Demographic segmentation
• Male 20%
• Female 80%
• Average age 35 year
• Average income 50000 --- 70000
• Targeted Areas
1:Defense
2:Model Town
3:Gulburg
• Mostly mothers and House wives
Milk Usage
Usage/Application
Top Of Mind
Functional Perception
Haleeb Identification on shelves
Brand Preference
Purchase Attribute
 Milk brand and competition
• Tow broad categories of milk

73% of respondents use fresh milk

27% use UHT Treated boxed milk for Drinking and
tea making

• Top 3 milk brands

i. Nestle Milk pack
ii. Olper’s
iii.Haleeb
 Suggested changed in Haleeb by
customers
• Make the packaging like imported milk
• Improve the quality
• Make some advertisement
• Taste was not good but now better
• Should be creamy and tasty
• Make the attractive packaging
• Bigger packaging
 Action plan for Haleeb
Lahore Territory

 Defense
 Model Town
 Gulberg

Number of customer =150

Number of retail survey=140