Professional Documents
Culture Documents
Presentation on
Measuring Customer Satisfaction
on SAMSUNG Mobile Handset
Submitted To
Sultana Razia Chowdhury
Assistant Professor
Department of Marketing
Arpan Das :12-026-101-05818
Tuli Das :12-026-101-05696
Preya Chowdhury :12-026-101-05740
Rahad Uddin :12-026-101-05748
Tazammal Hossain Khan :12-026-101-05816
The SAMSUNG has adopted with so many
new techniques to attract the customers.
SAMSUNG not only satisfy the customers but
it can also delight customer which is very
important for the growth of business .
Objectives
Research design
Descriptive Statistics,
Regression, factor , correlation
A. Questionnaire Preparation
We can design our questionnaire by using Liker 10 point rating scale
B. Research design
Our research will be causal research.
C. Data collection and preparation
We are 5 members in the group. We will select 25 customers for
each member which means a total of 125 customers of SAMSUNG.
We select sample by personal judgement by non probability
sampling method.
We collect data from GEC, Mehendibag, Rahamat gonj, Jamal
khan, Kajir Dewri, new market area from May 16 to May 20.
D. Data analysis:
We will use SPSS software for data analysis.
E. Descriptive statistics, Regression, Factor,
Correlation
Limitation
B. Limitation of time.
C. Shortage of money
D. Lacking of knowledge
E. Lacking of experience
Research Design
Independent Variable Dependent Variable
Image
Expectations
Customer Customer
satisfaction loyalty
Perceived
Quality
Perceived
Value
Hypothesis
Ho: There is no influence on Image, expectations, perceived quality, perceived
value, customer loyalty, customer satisfaction
SAMSUNG
FINDING
Respondents Demographical Discussion
GENDER
Frequency Percent Valid Percent Cumulative Percent
Valid Male 81 64.8 64.8 64.8
Respondents
MARITAL STATUS
demographical
Female
discussion 44 35.2 35.2 100.0
LIVIES IN
Frequency Percent Valid Percent Cumulative Percent
Valid Urban area 118 94.4 94.4 94.4
Rural area 7 5.6 5.6 100.0
AGE
Frequency Percent Valid Percent Cumulative Percent
Valid less than 20 years 4 3.2 3.2 3.2
20 years to less than 30 63 50.4 50.4 53.6
years
EDUCATION
Frequency Percent Valid Percent Cumulative Percent
Valid under graduation 54 43.2 43.2 43.2
completed
BA,BSc,BBA,MBBS etc
graduation completed 70 56.0 56.0 99.2
MA,MSc,MBA,MDS etc
FAMILY INCOME
Frequency Percent Valid Percent Cumulative Percent
Valid less than taka 30,000 38 30.4 30.4 30.4
taka 30,000 to less 42 33.6 33.6 64.0
than taka 50,000
REGRESSION
ANOVA
CO-EFFICIENT
CO-EFFICIENT
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) .108 .891 .121 .904
Average of Image .154 .129 .114 1.193 .235
Average of Expectation .167 .136 .119 1.232 .220
Average of Perceived Quality .238 .148 .149 1.610 .110
CO-EFFICIENT
Coefficients
Standardized
Unstandardized Coefficients Coefficients