Networking

"It's Not What You Know.

It's Who You Know"

Hira Mohammad Abdullah

ID No. 172051017

K.I. Prantik
ID No. 172052004
 Networking
“Interact with other people to exchange information and
develop contacts, especially to further one's career.”
 Networking is about relationships.
 People connecting with people
 Networking process is Reciprocal
 It’s about being proactive
 Information exchange
 Information gained and contacts made
 Networking isn’t just a
“
good idea anymore . . .

"It is an essential and long-term

component of all effective job
searches"
Importance  Gives Information about the hidden job Market.

of  Provides a variety of perspectives on your field.

Networking  Gives a smooth transition from student to professional.

 Offers expertise beyoyond your own.

 Provides help When need it.

 “
A Fact . . .

It’s who “knows you”

that gets you a job!

So, “get known!”

Over 70% of job seekers find jobs through contacts!

US Department of Labor Statistics
 Preparation for Networking
“
Be Prepared! Strengths
Your
1. Set your goals Why should a
company
How will you
add more Personal
Skills invest in you value than
2. Be ready to introduce yourself as an
employee or
your
competition for
Value
Experience
intern? the position? Proposition
3. Use your Value proposition
and Elevator pitch.
Identify Answer Formulate
What are your
What do you do?
•Name •Strengths career goals?
•Where you are from •Skills
•Carey JHU Student •Experience •In 5 years I want ___
originally
•Intern •I will graduate
•Work with___ degree
•I want to have my
What is your Value own company and ___
Who are you? Proposition?
Networking and marketing yourself:
Easy steps for success Marketing Yourself Professionally

 Reflect

 Develop a Niche YOU

are the product:
 Update your vita regularly

 Create a strong elevator pitch The employers buy your strengths

Set reasonable goals for networking when they hire you!

Develop and nurture relationships

Networking
Cycle
 •Friends
Building Network •Classmates
Create a Contact •Relatives/Family
List •Former and currently employers
•Coaches, faculty, staff, academic advisors
•Alumni

•Talk to everyone
Seek •Networking events on and off campus
Opportunities •Join student clubs
•Attend events on campus

•Classmates
Expand •Guest speakers on campus
Network •Seek an internship and network within
•Join LinkedIn, connect with contacts and
join groups
Networking Tools

 Linked in
Networking Elevator
 The Elevator Speech events Speech

Networking Informational
 Networking Event Interviews

 Informational Interview LinkedIn

 Linked in
LinkedIn is the world’ largest
professional network with
over 225 million users
• Build professional identity online with a
complete profile
• Stay in touch with colleagues and
classmates
• Join groups related to your interests and
professional pursuits
• Follow companies and stay up-to date on
trends and news
• Find industry experts to reach out to for
informational interviews
• Access Carey Alumni in the contacts tab
  General target you serve

 Needs typically addressed

The Elevator Speech
 Reference your organization

 Branding Statement

 Make an Effective Introduction

 Listen First, then Speak
Networking Event  Show Sincerity and Interest
 Get to the Point
 Take Notes
Informational Interview
A networking meeting to obtain . . .

Advise
Information
Referrals
Informational Interview with…….
“
7 years experience, 2.5 years with Havas
Anirban Biswas is a Computer Science & Engineering graduate who
followed his interest and passion for TV media and started his career
in media planning (Online – Offline), Branding, Promotions, Market
Research, Client Servicing, Advertising, Market Intelligence and
Strategic Management.
He is a very fond of TV media which actually drives him to go for
career in advertising agency. To ensure the growth he completed
PGDMM and PGDM.
Anirban possess insightful exposure in the area of integrated
Anirban Biswas marketing communication such as conceptualization & execution of
branding, marketing strategies with excellent understanding of
Associate Director, Strategy business dynamics & updated market knowledge combined with
creative & strategic outlook. Enabling clients to maximize impact of
Havas Media marketing campaigns through the use of a range of media.
14
 “
What skills have you found essential for success in this occupation?

Your basics have to be very strong. There is no right or wrong

planning. But that should be logical and that logic comes from basic
only.
What advice would you give if If you could do things all over
someone to their career in this again, would you choose the same
profession? path for yourself?

That is very subjective and

need to decide by the person
itself. Always make your
hobby/ interest in your May be yes.
profession. I was very fond of
watching TV, so the job profile
attracted me
 What are the No. of advertisers are increasing. For example, in India every
future month a new e- com company is coming up. Some grows some
prospects in don’t. But they are creating a competitive eco system in the
market. To survive they need to be highlighted to audience. So
this field? the media planning industry is growing.
What trends do
But, there will not be any online or offline separately in
you see
future. What I assume, there will be 360 degree integrated
developing over approach. Already we are mixing TV + Digital or Radio +
the next few Digital.
years?
What would make someone a What are the most challenging
perfect fit for your profession? aspects of the work?

Logical thinking, mathematical Works are pretty similar to all

and analytical skills, openness for level. Just degree of work changes.
listening. So monotonicity is high
Could you tell us about one of the main challenges
“
you face in this position?

Cultural barrier could be the challenge as I came from India. But

actually that comes as the added benefit for me, as I am basically from
Kolkata. Culture, environment and language are similar for both
Bangladesh and West Bengal, India.
What do you love/enjoy most What separates you from the
about what you do? competition?

To be frank, I don’t believe in

Strategy and Analysis competitions. I believe every
person has the same ability to
compete with.
If someone were to describe you Why do you move to
in one sentence what would she Bangladesh from India?
say?

My role attracted me. Got a

chance to work in strategic
planning team in another country,
No idea which was challenging for me. So
I decided to work here.
 “
What are the difference about the job nature/organization culture or
work process between India and Bangladesh?

Job nature or organization wise both the countries are

similar to each other, as we usually follow the global
standard.

What I find difference is in the approaches. Channels/

stations or publications in BD are less experimental
compared to India.
 Stay in“Touch
Take notes of the Did you meet your Retain notes
conversations and goals? Create
Post-event

business cards Did it help you spreadsheet

received

Evaluate

Tracking
prepare for your job Include: How
Write a thank you search? you met, notes
note to those you Did you make from the
met with yourself memorable? conversation,
Follow through on Did you convey what and actions
commitments you wanted to? you’ve taken
LinkedIn
Maintaining ▪Email articles of interest, holiday cards/emails, or
Networking any non-transactional correspondence.
▪Update contacts on your progress every few

months, or as things happen.

Staying in touch is ▪If you hear about their company in the news,
critical to keeping and reach out.
maintaining your
network. This is not just ▪Check in to see if they will be attending
a “one time use”. conferences or industry events.
▪If you see an opportunity to help them, take it.
 “
Thanks