 What is a Distribution Channel?

 A distribution channel (also called a marketing

channel) is the path or route decided by the
company to deliver its good or service to the
customers. The route can be as short as a direct
interaction between the company and the
customer or can include several interconnected
intermediaries like wholesalers, distributors,
retailers, etc.
 Hence, a distribution channel can also be referred
to as a set of interdependent intermediaries that
help make a product available to the end
customer.
Value Chain Management
Definition
 Value chain management (VCM) requires
"examining processes (physical, financial
and informational) and uncertainties
(opportunities for improvement and risks
to achievement) from beginning to end of
the chain (or network) in an integrated
manner in order to optimise overall
value"
(CIPS: Procurement’s role in the generation
and capture of value in supply chains: 24).
VCM requires the following
components:
 Integrated chain strategy, planning and
scheduling
 An efficient supply chain
 Full and interdependent chain resource
management and optimization
 Integrated customer insight data and
information
VALUE CHAIN ANALYSIS OF
STARBUCKS
REFERENCE
 https://www.techopedia.com/definition/23
858/value-chain-management-vcm