MARKET RESEARCH PROJECT

ON
“STUDY ON RECESSION”

ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLGY

SUBMITTED TO: SUBMITTED BY:

Dr. D.K GARG PIYUSH RAJ
CHAIRIMAN IIMT RMR – 2005
SEC :H
 RESEARCH OBJECTIVE
Primary Objective: - To Study cause and consequences of Recession.
 
Secondary objective:-
 
To know how do people interpret the recession.
 
To know the reasons for recession.

To find out how does it affected the people.
 
 
To know how did media interpreted it
 
 To get an idea about the satisfaction level of people towards the steps taken by government of
India.
 
 Q1.How can you define recession?
(a)negative growth rate (b)major jobs cut
(c)low purchasing power (d)decreased value of money

Options Number of respondent Percentage

negative growth rate 18 36%
major jobs cut 16 32%
low purchasing power 7 14%
decreased value of money 9 18%
Total 50 100%

DEFINATION OF RECESSION

DECREASED
VALUE OF
MONEY NEGATIVE
18% GROWTH RATE
LOW 36%
PURCHASING
POWER
14%
MAJOR JOBS CUT
32%
Q2 What do you think which of the following country is most effected by
recession?
a)India b)America
c)China d)All

Countries No of respondent Percentage

India 6 12%
America 35 70%
China 2 4%
All 7 14%
Total 50 100%

COUNTRY MOST EFFECTED BY RECESSION

12%
4% 14%
INDIA
AMERICA
CHINA
ALL

70%
Q3. What do you think what are the main reason for recession in india?
a)Poor governance b)Financial Crisis in America
c)Periodic Nature of Recession c)Rise in Population

Reasons Number of respondent Percentage

Poor governance 9 18 %

Financial Crisis in America 32 64%

Periodic Nature Recession 6 12%
Rise in Population 3 06%
Total 50 100%
4. Which of the following Industry is most affected by recession?
a) IT sector b) Retail Industry
c) Real Estate Sector d) Any other

Industries Number of respondent Percentage

IT sector 28 56%

Retail Industry 5 10%

Real Estate Sector 14 28%

Any other 3 6%
Total 50 100%

6%

IT SECTOR
28%
RETAIL
REAL ESTATE
56%
ANY OTHER
10%
5.Do you think that Indian Economy is dependent on U.S economy?
a) yes b)No
c) To some extent d)can’t say

Opinion Number of respondent Percentage

Yes 11 22%
No 12 24%
To some extent 21 42%
Can’t say 6 12%
Total 50 100%

12%
22%
YES
NO
TO SOME EXTENT
42% 24% CANT SAY
6.Do you think that Indian media have over-highlighted the recession ?
a) yes b)No
c) To some extent d)can’t say

Opinion Number of respondent Percentage

Yes 14 28%
No 7 14%
To some extent 25 50%
Can’t say 4 8%
Total 50 100%

MEDIA'S ROLE

8%

28% YES
NO
TO SOME EXTENT
50% 14% CANT SAY
7.Is recession effected life style of people ?
a) yes b)No
c) To some extent d)can’t say

View Number of respondent Percentage

Yes 16 32%
No 14 28%
To some extent 16 32%
Can’t say 4 8%
Total 50% 100%

EFFECT ON LIFE STYLE

8%
YES
32%
NO
32%
TO SOME EXTENT
CANT SAY
28%
8.Do you think that recession is the alarm for economic disaster ?
a) yes b)No
c) To some extent d)can’t say

View Number of respondent Percentage

Yes 33 66%
No 7 14%
To some extent 9 18%
Can’t say 1 2%
Total 50 100%

ALARM FOR ECONOMIC DISASTER

18% 2%

YES
NO
14% TO SOME EXTENT
66% CAN'T SAY
9. Do you feel that India has overcome from recession?
a) yes b)No
c) To some extent d)can’t say

Views Number of respondent Percentage

Yes 12 24%

No 7 14%

To some extent 29 58%

Can’t say 2 4%

Total 50 100%

OVER COME FROM RECESSION

4%
24%
YES
NO
TO SOME EXTENT
14%
58% CAN'T SAY
10.Do you think that steps taken by centeral government to control recession are sufficient ?
a) yes b)No
c) To some extent d)can’t say
Answers:-

Opinion Number of respondent Percentage

Yes 12 24 %

No 12 24 %

To some extent 25 50%

Can’t say 1 2%

Total 50 100%

STEPS TAKEN BY CENTERAL GOVERNMENT

2%
24%
YES
NO
50% TO SOME EXTENT
CAN'T SAY
24%
11.Do you think that lay-off is the tool for controlling recession ?
a) yes b)No
c) To some extent d)can’t say

Opinion Number of respondent Percentage

Yes 7 14 %
No 29 58%
To some extent 7 14%
Can’t say 7 14%
Total 50 100%
12.Do you think that Satyam fraud was revealed due to recession?
a) yes b)No
c) To some extent d)can’t say

Opinion Number of respondent Percentage

Yes 15 30 %
No 17 34%
To some extent 13 26%
Can’t say 5 10%
Total 50 100%

SATYAM FRAUD

10%
30%
YES
26%
NO
TO SOME EXTENT
CAN'T SAY
34%
13. Is recession effecting government’s revenue ?
a) Yes b) No
c) To some extent d) can’t say

View Number of respondent Percentage

Yew 16 32%
No 22 44%
To some extent 10 20%
Can’t say 2 4%
Total 50 100%

GOVERNMENT'S REVENUE

4%
20% 32%
YES
NO
TO SOME EXTENT
CAN'T SAY
44%
14. Should government prepare a long term plan to prevent recession in future?
a) Yes b) No
c) To some extent d) can’t say

Long term plan Number of respondent Percentage

Yes 43 86%
No 4 8%
To some extent 2 4%
Can’t say 1 2%
Total 50 100%

LONG TERM PLAN

8% 4% 2%

YES
NO
TO SOME EXTENT
CAN'T SAY
86%
15. Which sector have been most affected ?
a) Job b) Property
c) Business d) Any other

Sectors Number of respondent Percentage

Job 19 38%
Property 13 26%
Business 15 30%
Any other 3 6%
Total 50 100%

SECTOR

6%

30% 38% JOB

PROPERTY
BUSINESS
ANY OTHER
26%
 LIMITATIONS
_________________________________

In every research work there are some limitations and this research has also no
exception.
Availability of Time was one of the biggest limitations faced by me. Due to shortage of
time I had to limit the work in its present form such as I had to limit the work in it but
the constraints restricted me from bring so.
Some of the people were not interested in filling questionnaire some people
were taking this research seriously. Some people were engaged in their job & hesitate
to fill questionnaire and their personal details because they do not want to disclose their
personal information.
Since I didn’t have any previous experience in research work and report
writing, so it may have lead to discrepancies in the report. My sample size was only
50 .I had to limit my work in the present form.
PERSONAL EXPERIENCE
____________________________________
The MR project was full of challenges and was of a great importance to my MBA career. This
was a golden opportunity given to us by our respected chairman sir. This was the best project so
far done by us. We did not faced much problem in doing this project as we already have read
about marketing research in our first semester so it was easy for us to compile the report.

I was assigned to take the views of students and professional.Students who were
readily agreeing to fill the questionnaire but professionals were hesitating in filling their personal
information. I went to Cannought place and their I met few students who were the real victims of
recession as they used to be pilot but they lost their job due to recession and were currently
working in BPO . They discussed lots more thing on the recession which they experinced
personally.
Another interesting group was the boys of Afghanistan who were enjoying cool Sunday
morning .They were having problem in understanding English so I had to make them understand
the meaning of each and every question it was really an interesting session with them.
As a whole It was a unique experience and I came to learn about how people react to the
researcher and how some of the people are ready to help one another.
CONCLUSION & FINDINGS
______________________________________________
This project was a wonderful opportunity for all of us as it helped us to expose ourselves to the
market and also helped us to understand the perception of different people. It gave us a chance to
convince people who will help us in our future as we are retail students and we have to deal with
people throughout our career and this requires much patience and will power as it is not easy for
any person to convince people. It provided a golden opportunity to meet different people and to
understand the outer world. My topic was “ STUDY ON RECESSION” . This topic talked about
how do people define the recession and what are its cause and consequences .It further helped in
finding out the perception of the people towared recession. I am very thankful to my guide Mr.
Pallav sharma who provided his continuous support in the entire program.
I performed my research process in knowledge park, Alpha and
cannought place. We got a good response from almost every individual. They cooperated with
me and supported us. Many of them also praised our college as they found this is a good job
being done by the college which will help us in our career.
We are very thankful to our chairman sir for this project. I also thank my guide
Mr.Pallav sharma for the same. In this project we did not face much problem as we had good
knowledge about marketing research as we had studied in our first semester about the same so it
was much easier for us to do this project.