Group 3

Business Research Aanchal Agarwal

Atul Kumar Sonu
Junaid Ahmed Ansari

Methods Mayank Kumar

Nikhil Maheshwari
Rythm Bajaj
 Improving Pearson e-learning platform for better digital learning experience
Research Process

Management Objective
Why this project?
To determine the problems which users faces and what can be done to improve the experience of learning
through Pearson’s portal and increase the adoption rate. Mode of imparting education is
also changing and technology has
been employed to build a better
and more effective way of
Research Objective learning. Digital learning is
To determine if user interface is good enough To determine if additional features are required
replacing century old tradition of
learning through hard copies. The
research seeks to facilitate this
transition. Our company (Pearson
Exploratory research Education) is a leading player in
this market, it wants to improve
Identification of variables of Explore relationships between
2 FGDs, 2 DIs
interest constructs
its adoption rate to generate
revenue for the company. Thus,
objective of the research is to
improve the experience of
Conclusive Research learning through digital medium.
Designed questionnaire and pre Data collection and preparation Statistical tests performed and
testing for analyses results interpreted
Qualitative Research Summary
Students are facing issues in bookmarking pages. One of the
student feels that folding pages in hard copies was easier

One of students feels that the strain that eBooks put on eyes is
a huge problem

Students feel that platforms must be more user friendly than

what most of them are now

Switching from hard copy mode to soft copy mode all of

sudden was difficult

eBooks are hampering their performance because their reading

speed reduces while studying through eBooks.

Students find it difficult to focus on eBooks as they have to read

for longer duration of time.

Most of the student prefer Pearson over other available platform,

for example, one of the student mentions that Ignitor crashes a lot.

One of the major concerns for Pearson is that in laptops the

pages doesn’t zoom properly Depth
FGD Students are not completely aware of the options that are available in
Interview
Pearson like one of the student don’t know how to go directly to other
page number
Conclusive research

Sampling Scales
Our sample size is 43 and this has been We have used both comparative and non
drawn keeping in mind the characteristics of comparative scaling technique. Itemized
the population. Sample reflects and consists rating scale like Likert, Semantic Differential
of respondents from various educational scale and Stapel scale have been utilized. Type of test Number of tests performed
background, both fresher and work ex, age Odd number of choices have been Chi square test 19
bracket (20-30), and people with prior deliberately provided to give a balance to
experience as well as first time user. the scale. T-Test 8

Correlation 6

One Way ANOVA 7

Methods Regression 1
Questionnaire
Four methods or tests have been
considered: Chi-square test, t-test, Based on the findings of exploratory
Regression and Correlation. The test research, constructs were identified. The
performed depends on factors such as, each construct was broken into several
number of independent variables, scale of components to be measured in
variable, association to be determined questionnaire.
between variables.
Questionnaire design

Preliminary decision

Decisions about question content

Decisions about question phrasing

Response format

Question sequence

Layout of the questionnaire

Pretest and revision

Results and interpretation
All of the null hypotheses that define
the dependency of factors defining
demographics upon customer attitude
is accepted statistically, therefore we
may conclude that demographic
factors are irrelevant to customer
attitude towards Pearson e-learning
platform.
Prior experience with e-world is
irrelevant to customer attitude
towards Pearson e-learning platform.
As per the findings of the t-test for
Hours spent using gadgets on a daily
relation between ease of usage due to
basis and prior digital experience
multiple features and usage intention,
statistically does not significantly
we may conclude that the usage
predicts the comfortability in reading
tendency is unaffected by the features
on e-learning platform.
available at our platform.
Likelihood of using it in future and
The usage tendency is unaffected by
preference of lifetime access is
technical aspects of our platform. The
unaffected with their current
same results are established using chi-
perceived ranking among the
square test as well.
competitors.
We found that the comfortability with
the platform is affecting the desire to
use the platform in future as well.
Recommendations
Since, the comfort level in using Pearson is found to be positively correlated to the likelihood of
using it in future, we recommend that the comfort level in using Pearson should be enhanced.

The comfort level in using Pearson is unaffected by the factors determining the ease of use with
features.

Comfort level in using Pearson could be enhanced by offering more books and papers relevant to B-school
students than what is offered now. In this way, dependency of students on other e-learning platforms will be
reduced.
Thank You