PAINT INDUSTRY IN INDIA

CONTENT

MARKET MANUFACTURING FEATURES OF

STRUCTURE PROCESS PAINT INDUSTRY

FACTORS DRIVING
COMPOSITION OF
COST STRUCTURE GROWTH IN PAINT
PAINT INDUSTRY
INDUSTRY

TYPES OF PAINTS
MARKET PROFILE AVAILABLE IN
INDIA
 MARKET STRUCTURE
• ORGANIZED BUSINESS(Rs.72.8
PAINT bn)
INDUSTRY • UNORGANIZED
SIZE(Rs.110 bn) BUSINESS(Rs.39.2 bn)

• DECORATIVE-70%(HOUSING
AND CONSTRUCTION SECTOR)
PRODUCT • INDUSTRIAL-30%(AUTOMOTIVE
AND CONSUMER DURABLES)
COMPOSITION OF PAINT INDUSTRY
Enamels (50%)

Distemper(19%)

Decorative Emulsions(17%)

Exterior Coating
(12%)

Wood Finish(2%)
PAINTS

Automative Paints(50%)

High Performance Coating (30%)

Industrial Powder Coating (10%)

Marine Paints(5%)

Coil Coating(5%)
MARKET PROFILE

ON THE BASIS OF SIZE:

1. Leaders in the organized sector are
APIL,GNPL,BERGER PAINTS, J&N LTD, ICI (INDIA).
2. Asian paints is the industry leader with an
overall market share of 33 per cent in the
organized paint market. The Berger Group and ICI
share the second slot in the industry with market
shares of 17 per cent each. GNPL has a market
share of 15 percent in the organized sector.
 Contd.

ON THE BASIS OF PRODUCTS:

1. APIL dominates the decorative segment with a 38
per cent market share. GNPL, the number-two in the
decorative segment, with a 14 per cent market share.
Berger and ICI have 9 per cent and 8 per cent shares
respectively in this segment followed by J&N and
Shalimar with 1 and 6 per cent shares.
2. GNPL dominates the industrial paints segment with
41 per cent market share. APIL holds 15 percent
market share. Berger and ICI are the other players in
the sector with 10 per cent and 9 per cent shares
respectively. Shalimar too, has an 8 per cent share.
TYPES OF PAINTS AVAILABLE

• Acoustic Paint: It is specially designed for acoustic tiles

• Alkyd Resin Paint: Best suitable for trim, doors, faux finishes and other
maximized use areas.
• Dripless Paint: This paint is thicker and is most suitable for application on
ceilings
• Latex Paint: The applicability of this paint is easier than most other and it
dries much quickly. It is also easier to be washed.
• One-Coat Paint: It is the more expensive version of the latex and alkyd
paints and is mostly chosen for surfaces that require flawlessness in
color.
• Primers: This paint is the initiation for all interior paint works.
• Rubber-Base Paint: This is best for concrete and bricks.
• Textured Paint: If need is to cover any flawed surface in your house get
this paint. It works well on ceilings.
COST STRUCTURE
MANUFACTURING PROCESS
FEATURES OF PAINT INDUSTRY

SEASONAL PRICE SENSITIVE

HIGH WORKING CAPITAL STRONG DISTRIBUTION

REQUIREMENT NETWORK
FACTORS DRIVING GROWTH IN THE
INDAIN PAINT INDUSTRY

CONSTRUCTION URBANIZATION INDUSTRIALIZATION

INCREASE IN PER
TECHNOLOGY CAPITA INCOME NUCLEAR FAMILIES