strength and grip than your average shoes inov-8 The softer a rubber sole is, the more easily it deforms and grabs on to whatever surface you’re running on. But increasing grip usually means sacrificing strength, since soft rubber wears down much more quickly. “It’s this compromise between trying to get this very good grip and having a hard-wearing, long-lasting compound of rubber,” says Vijayaraghavan. Researchers have tried strengthening rubber by adding substances such as silica, but it tends to make the compound lose some of its grip.