Presentation on Mission

and Vision of companies

Submitted to : Prof. Varinder kumar

Submitting by : Ashmeet kaur Bajwa

BBA 3
2518
 McDonald's
• McDonald’s Mission Statement:
• McDonald’s brand mission is to be our customers’ favorite place and way to eat.
• Interpretation: McDonald's wants to attract customer by both quality of
service and product. The customer would come to McDonald's only if its
environment is good , McDonald's considers such elements in its mission.

• McDonald’s Corporate Vision Statement

• McDonald’s corporate vision is “to move with velocity to drive profitable growth
and become an even better McDonald’s serving more customers delicious food
each day around the world.”
• Interpretation : Its good that they consider McDonalds as developing with
time. But it does not ensure healthy food, it only wants to give tasty food to its
customers. The vision neither considers varying customer expectations as per
geographical area.
Nestlé
• Our Mission Statement
• Nestlé is.....the world's leading nutrition, health and wellness company. Our mission of "Good
Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide
range of food and beverage categories and eating occasions, from morning to night.
• Interpretation: The company provides range of tasty food items ensuring health and nutrition
in food. The company shows concern towards its customers by ensuring a quality product. Such
an attempt is helpful to gain goodwill that is helpful in long run.

• Our vision
• To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved
shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier
selling preferred products.
• Interpretation:The most impressive thing about the vision of company is that it want to be a
leading company who is preferred over other companies. It want to outshine as an employer,
supplier and corporate citizen as well. The company not only focuses on its product but also
considers itself to be better in other aspects as well.
Microsoft
• Microsoft's Mission Statement
• Microsoft’s mission is to enable people and businesses throughout the world to
realize their full potential.
• Interpretation: The mission is to help others to do their best. The company aims at
making the work easy for people by developing appropriate software's. The mission
is appropriate because the purpose of using any software is to do the work
efficiently.

• Microsoft’s Vision Statement

• Our vision is to create innovative technology that is accessible to everyone and that
adapts to each person’s needs. Accessible technology eliminates barriers for people
with disabilities and it enables individuals to take full advantage of their capabilities.
• Interpretation:It is very clear from the vision that Microsoft aims at removing
hindrances for people in doing work. Moreover, it focus on innovation that is very
crucial to keep up with the needs of people.
Facebook
• Facebook mission
• “Facebook’s mission is to give people the power to share and make the world
more open and connected.”
• Interpretation: It only focus on connecting the world through sharing. It does
not consider other aspects like data security, which is very crucial to gain trust of
masses.

• Facebook vision
• “People use Facebook to stay connected with friends and family, to discover
what’s going on in the world, and to share and express what matters to them.”
• Interpretation:The vision of Facebook is only concerned with the purpose of
using it, i.e. to share and express. It lacks any creative idea.
Google
• Google’s Corporate Mission Statement
• Google’s corporate mission is “to organize the world’s information and make
it universally accessible and useful.”
• Interpretation: Google aims at collecting information from all over the
world and providing the same information to users spread across the world.
It makes the information useful by providing it to the people.

• Google’s Corporate Vision Statement

• Google’s corporate vision is “to provide access to the world’s information in
one click .
• Interpretation:One don't need to sruggle much to get any information.
Google makes it easy by providing the required information at a single click .