PROJECT REPORT - SALES & DISTRIBUTION

MEDIA TRANSASIA INDIA LTD.

Presented By:-
Ajit Singh Saini
PGDM
3rd SEM (2009 - 2011)
 Media Transasia India Ltd
It publishes 25 magazines
Over 30 years
Headquarter – Bangkok
The group has 3 publishing center Thailand, Hong
Kong and India.
It manage all the activity of Conceptualizing new
publications, editorial and designing.
 In India
Head office- Gurgaon,
Total 11 magazine in India, on Monthly Basis
 Swagat
 Discover India
 Golf Style
 Architecture + Design
 Travel + Leisure
 Maxim
 Child
 Better Homes and Gardens
 Casaviva
 Blender
 Sports Illustrated
 In India
Other branches in India
Kolkata
Chennai
Bengaluru
Competitor
India Today
Times Group
Outlook
Business standard……
 RESEARCH PROBLEM

Sales and Distribution Effectiveness:-

A Comparative Study of Magazines
BROAD INTEREST AREA

Marketing

AREA OF INTEREST
Sales & distribution
 RESEARCH OBJECTIVES

To know about the respondents perception / interest.

To know about the potential market.
To know the impact of variable on respondents
purchase decision.
 VARIABLES
o Delivery Time
o Quality Maintenance
o Incentive
o Promotional activities
o Condition of Product
o Commercial Terms
o Services of Sales Persons
TYPES OF RESEARCH

Descriptive

SAMPLE SIZE
100
 SAMPLE DESIGN

Non-Probability with Convenience

DATA COLLECTION INSTRUMENT

Questionnaire

DATA COLLECTION METHOD

Interview through Questionnaire
& E-Mail
 QUESTIONNAIRE
PERSONAL INFORMATION
 
Dear sir/ Madam,
I Ajit Singh Saini student of Centurion Institute of Professional Studies (CIPS),
Jaipur conducting a survey on Sales and Distribution Management of Media
Transasia India Ltd.
This survey is a part of my partial fulfillment of PGDM course. Please provide
relevant information by filling this questionnaire to make my survey more
comprehensive. All details from your part will be kept confidential.
  
 
Name :-
Address :-
Contact No :-
Date :-
1. Which kind of subscription do you use?
a. Half Year
b. 1 Year
c. 2 Year
d. 3 Year
e. Other
2. What are the average sales per month?
a. 0-5
b. 5-15
c. More then 16
3. Do you get any credit period from the company?
a. Up to 15 days
b. 15-30 days
c. No Credit
4. What are the margins that you get from the company?
a. 0 - 10 %
b. 10-20 %
c. 20-30%
d. 30-40 %
e. More than 40 %
5. What is the average order cycle time taken by the company?
a. 2 days
b. 2-3 days
c. More than 5 days
6. Where would you rank the Services/Assistance provided to you by the
Company. (Mark the option)

Services Very Good Satisfactory Poor Very poor

Good
Delivery Time
Quality Maintenance
incentive
Promotional activities
Condition of Product
Commercial Terms
Services of Sales Persons
7. Does the Company helps you to assist the Product to the End Consumers?
 Yes
 No
If Yes, Do you face any problems in the Distribution Network of the
Company?
_____________________________________________________________
_____________
8. Do you face complains?
 Yes
 No
If Yes, what are the kinds of Complains?
_____________________________________________________________
___________
 FINDINGS
1. Which kind of subscription do you use?

Subscription Half Year 1 Year 2 Year 3 Year Other

Total 6 3 0 0 91
2. What are the average sales per month?
Average Sale per Month 0-5 5 to 15 More Than 16
Total 29 46 25
3. Do you get any credit period from the company?

Credit Period Up to 15 Days 15 - 30 Days No Credit

Total 0 74 26
4. What are the margins that you get from the
company?
Margin from the 0 - 10 10 - 20 20 - 30 30 - 40 40 - 50
Compane % % % % %
Total 0 14 35 51 0
5. What is the average order cycle time taken by the
company?
Average Order Cycle Time 2 Days 3 - 5 Days More Than 5 Days
Total 100 0 0
6. Where would you rank the Services/Assistance
provided to you by the Company. (Mark the option)
Satisfactory – 86%
Good– 68%
Very Poor – 91%
Poor – 91%
Good – 88%
Good – 57%
Satisfactory – 54%
7. How the Company does help you to assist the Product to the End
Consumers?
Yes
No
If Yes, Do you face any problems in the Distribution Network of the
Company?
___________________________________________________________
_______________
8. Do you face complains?
Yes
No
If Yes, what are the kinds of Complains?
___________________________________________________________
_____________
 CONCLUSION
 Finally the conclusion which is generalized after the data
analysis is that variety of variables like delivery time, quality
maintenance, Condition of product and the commercial terms
are good/satisfactory, where as the Incentives and the
promotional activities is not accepted by the dealer and
retailers.
 The dealers/retailers are free to choose take any kind of
dealership.
 Credit period is maintained by the Company.
 Average sale per dealer is very low.
 In this the most effective is the delivery time of the product
(Magazine).
 RECOMMENDATION
 Product should reach the respective stores within the first
week of the month.
 To promote the sales company should give the incentive.
 Company should adopt the promotional strategy to increase
the sales.
 Categorization of the respondents (Distributer, Agent….)
THANK YOU
Presented by:-
Ajit Singh Saini
PGDM
1st SEM (2009 - 2011)