presents

INVISIBLE INK PEN

 PRODUCT
UV LIGHT PEN is just a regular pen
but inside it hides the invisible ink which is a
substance used for writing , which is either
invisible on application and later made visible
under UV light.
The pen is made
of metal and the pen’s ink is made of special
high-brightness compounds which are
developed by a chemical reaction which only
illuminate when exposed under the UV light.
 FEATURES
Material is Metal
Multicolor
Slim & Light Weight
Attached UV light
Longer Battery Life
Easy Battery Replacement
Long-lasting Invisible ink
Applicable on Paper and Origami
SPECIFICATION OF LED
Light source High Intensity InGan LED

Wavelength Peak:400, min:390, max:410

Output Power Luminous Intensity Max. 380

mcd
Operating Temperature -30 to 80° C

Weight 31.5g
PRECAUTIONS
• Protect your pen from water, shock,
dust, heat and sunlight.
• UV Light is harmful to the eyes and
skin.
• Do not look directly into the light.
• Do not aim at the eyes of other
humans and animals.
• Do not leave the pen exposed to
sunshine.
MARKET
SEGMENTATION

.
MARKET SEGMENTATION
Market segmentation is the activity of dividing
consumer or business market into segments
based on certain characteristics.
Bases of Market segmentation are :
Geographic
Demographic
Psychographic
Behavioural
Geographic Segmentation
Developing country.
 India
City Areas.
In India New Delhi,
Maharashtra, Madhya
Pradesh
Demographic Segmentation
• Both male & female can
use
• Adults of age 25-60
• Family with high/mid
income & status
• Defence, police, secret
agencies, spy agents,
intelligence agency, air
force
• New generation use is high
• Yuppies use
Psychographic Segmentation
• High standard of living
• Highly fashionable
• For passing information's, confidential
matter exchanging
• To attract peoples attention.
• High income family mostly prefer
• Political matters
• Self usage
• Education & future purposes
Behavioural Segmentation
• spy works, to gain
attraction, to pass
secret/confidential
matters
• Ethical usage
• User with high status
• Usage rate is medium
• Buyer readiness is
high
TARGETTING:
Targeting in marketing is a
strategy that breaks a large market
into smaller segments to concentrate
on a specific group of customers within
that audience . It defines a segment of
customers based on their unique
characteristics and focuses solely on
serving them.
TARGETING AREAS:
INTELLIGENCE AGENCIES
DEFENCE
POLICE
AIRFORCE
SPY AGENETS
 POSITIONING:
Product positioning is an important
element of a marketing plan. Product
positioning is the process marketers use
to determine how to best communicate
their products , attributes to their target
customers based on customer needs,
competative pressures , available
communication channels and carefully
crafted key messages.
FEATURES
UV pen with invisible ink
One battery within the pen
Provide extra three batteries
One year warranty
Authentic purpose
 PRICING OBJECTIVES-
 The price is the amount a customer pays for the
product.

 Price is the only revenue generating element

amongst the 4ps, the rest being cost centres .

 To Maximize Profits

 To Meet a Specific Target Return on Investment

 To Achieve a Target Sales Level

 To Maintain or Enhance Market Share

PARTICILARS COST PER PIECE

RAW MATERIALS Rs. 450

LABOUR Rs.250

METAL BODY Rs.345

UV LIGHT Rs.335

PACKAGING Rs.120

TOTAL 1500
PRICING STRATEGY
MARKET SKIMMING

The practice of ‘price skimming’ involves

charging a relatively high price for a
short time where a new, innovative, or
much-improved product is launched into
the market.
FINALLY!!!!

The Price Range is.........

Rs.1799 onwards
PLACING
• Because of the security reasons, our product is sell only to
defense system of India
• AIR FORCE, POLICE , ARMY, NAVY, OTHER SPY WORKERS ETC
• It can’t be sell direct to the markets due to these reasons
• Direct tie up with Central defense ministry of India
 PROMOTIONS

For Officials
Conduct meetings
.