The Department of

Accounts, Commerce
and Economics presents
an exhibition on …
STOCK EXCHANGE
 THE HISTORY
OF
STOCK EXCHANGE
 Coffee shops were the
first real stock markets.
Stock Exchanges of the world:
• London Stock Exchange
• New York Stock Exchange
• The Bombay Stock Exchange
• National Stock Exchange
• Tokyo Stock exchange
• NASDAQ
London Stock Exchange is the first known stock
exchange in 1801
HISTORY OF
BSE
 TRADING IN
STOCK
EXCHANGES IN
PRE-DIGITALISED
ERA
 MAJOR FACTOR
AFFECTING THE
FLUCTUATION OF
SHARE PRICES
General Market Sentiments
MORE
THE
OPTIMISM
MORE
THE
PRICES
INCREASE
 TRADING ON
EQUITY IN POST-
DIGITALISED ERA
THROUGH DEMAT
ACCOUNT
 LISTING
OF
COMPANIES
 Name of Company Sector Market
Capitalization

The Ruoka Food and 3400

Beverage Crore.

Urbanac Infrastructure 1800

Crore.
Banjaara Tours and 700
Travel Crore.

Fabrica Clothing 1750

Crore.
DAB Ltd. Sports 200
Crore.
 CONTENTS OF PROSPECTUS
• NAME OF THE COMPANY
• ADDRESS AND LOCATION
• VISION AND MISSION
• HISTORY OF COMPANY
• NATURE OF BUSINESS
• PROMOTERS Members
• OBJECTIVES
• INTERNAL AUDITOR:
• EXTERNAL AUDITOR
• UNDERWRITERS
• BANKER
• DATE OF OPENING OF SUBSCRIPTION
• DATE OF CLOSING OF SUBSCRIPTION
• NAME OF STOCK EXCHANGE
• CAPITAL STRUCTURE
• OUTSTANDING LIABILITIES
• CONSENT OF EXPERTS
THE RUOKA
‘ T H E TA S T E O F E V E RY

INDIAN’
 ADDRESS OF THE REGISTERED OFFICE

37, Palm Beach Road,

Santa Cruz,
Mumbai-400078.
H I S T O RY O F T H E C O M PA N Y

 Established on 14thSeptember, 2002.

 The CEO of the company, Ms. Shriya Singh has
completed her undergraduate education from
the Shri Ram College of Commerce and
completed her further studies from Stanford
University in Management.
 She has had an experience of 7 years in the
Event Management and Catering Industry and
her team of professionals are highly qualified.
N AT U R E O F T H E B U S I N E SS
AND MAIN OBJECTS OF THE
C O M PA N Y

To be a company with national

operations in hospitality, known
for its safe working environment;
a leader in world class
innovations and excellent service.
CONSENT OF MANAGERIAL PERSONNEL,
E X P E RT S A N D O T H E R S, E T C :

 CEO – Ms. Shriya Singh

 COO – Ms. Ashnoor Sahni
 CFO – Ms. Jahnvi Raj Singh
 Chief Marketing Officer – Ms Khushi Sultania
 Managing Director – Ms. Yashita Jain
 Public Relations Manager- Rishika Singh
 C A P I TA L S T R U C T U R E O F T H E C O M PA N Y
The current amount of money invested in the
company is 5020 Crores. The amount made
available to the public is 2000 Crores, and the
remaining amount of 3020 Crores has been held by
the Promoters of the Company.
 PARTICULARS AB OUT:
BROKERS BANKERS

Kotak Securities Ltd Sub Broker
- FAMS Advisors Pvt Ltd
Address: 26 Waroda Road, A/503
 ICICI Bank
Dunhill Apts, Behind Hill Road,, Bandra
West, Mumbai, Maharashtra 400050
 State Bank of
SAMCO Securities Limited India
Address: 66,Samruddhi House,
Bhaudaji Cross Lane, Opp.South Indian
Gymkhana, Matunga, Mumbai,
Maharashtra 400019.

 
 AUDITORS
Rakchamps Chartered Accountants
Address: GF-9, H-Wing, Building No. 2, Rock Enclave,
Next to SBI, Hindustan Naka, Kandivali west, Mumbai,
Maharashtra 400067.
Spatial Access Pvt Ltd
Address: 19/21, Unique Industrial Estate, Twin Towers
Lane, Off Veer Savarkar Marg, Prabhadevi, Mumbai,
Maharashtra 400025.
 Particulars, objects and terms
of the present issue: Rs.50
crores - Rs.56 crores

 Dates of opening and closing

of the subscription list: 1st April
- 15thApril 2018

 Names of Stock Exchanges

where listing has been made:
 ASE (Ahmedabad Stock Exchange),
BSE (Bombay Stock Exchange) and
Welham Stock Exchange
 M AT E R I A L C O N T R A C T S A N D
CONTRACTS WITH
MANAGERIAL PERSONNEL
 The promoters have provided land worth 25
lakhs for 22 lakhs.
 We have entered into agreements with our
directors which have a five-year term and either
party may terminate the agreement with six
months’ notice.
 The form of the employment agreement for our
executive directors has been filed previously.
 These agreements, among other things,
indemnify our directors and officers for certain
expenses, judgments, fines and settlement
amounts incurred by any such person in any
action or proceeding, including any action by or
in the right of The Ruoka , arising out of such
person's services as our director or officer.
 Contingent and
Outstanding Liabilities:
Rs 57 crores

 Statutory and other

information regarding
minimum subscription:
70% of the issue size
 MA N A G EMEN T
P ER C EP TIO N O F RI SK
FA C TO RS :
Failure to attract, retain and manage the
transition of our management team and other
skilled professionals.
Market risk of not being able to out-market your
competition in the current market because of
strong indifference of customers to new food
products and services launched by the company.
Product risk of not being able to cater to
various parties in the given time due to
difficulty in transport.
Pilferage and Contamination risk
 P RELIM INARY
EXPENSES :
Advance payment for the purchase of land on Palm Beach
Road.
Fee of Rs. 25,000 for the design of the logo to
EyeGrabbers.IN
Address: Andheri East, Mumbai, Maharashtra-400069
Fee 0f Rs. 10,000 paid to the Registrar of Companies for
Certificate of Incorporation and Commencement
Statutory Fees of Rs. 100,000 paid to Link Legal
Address: Dubash House, Ballard Estate, Mumbai,
Maharashtra-400001
Cost of purchase of culinary equipment of Rs. 500,000
Constructing
Happiness
URBANAC LIMITED.
BALLARD ESTATE, MUMBAI,
MAHARASHTRA, INDIA 400 001

PROSPECTUS
Nature and Objective

A continuous thrust in improvement of

the infrastructure of the developing
countries, particularly schools and
hospitals.
 Capital Structure

• Equity share capital- Rs. 1800 crores

• Long term borrowings- Rs.1890 crores
 History, promoters and their background,
location of project

• Established on 1st February, 2011.

• Promoters are Ms. Hunar Sadana, Ms. Kashvi Jain, Ms.
Nandini Didwania and Ms. Shruti Agarwal.
• Location of the ongoing project is Welham Girls’ School,
Dehradun.
 Underwriter
Tata Consultancy Services

Broker
SREI Infrastructure Finance Limited
 Auditor
Kochar and Associates Chartered
Accountants
Sharp & Tannan

Bankers
Citi Group Global Markets India Pvt. Ltd.
Kotak Mahindra Capital Comp. Ltd.
ICICI Securities Ltd.
Particulars, objects and terms of present issue

Rs.1000Crores-Rs.1200 Crores

Dates of opening and closing of

subscription list
1st April – 10th April 2018.
Stock exchanges where listing
has been made
NSE, BSE and DSE

Contingent and outstanding

liabilities
Rs. 78crores

Statutory and other information regarding minimum

subscription
80% of the issue size
 Information about material contracts

• The promoters have provided land worth Rs.35crores for

Rs.50crores.
• We have entered into agreements with our directors which
have a five-year term and either party may terminate the
agreement with six months’ notice.
• The form of the employment agreement for our executive
directors has been filed previously.
• These agreements, among other things, indemnify our
directors and officers for certain expenses, judgments, fines
and settlement amounts incurred by any such person in any
action or proceeding, including any action by or in the right
of Urbanac Limited, arising out of such person's services as
our director or officer.
 Consent of managerial personnel, experts

• CEO – Ms. Harshita Mitra

• COO – Ms. Sidhika Nagrath
• CFO – Ms. Aparajita Gupta
• Managing Director – Ms. Shipra Agrawal
• Purchasing Director – Ms. Aishani Kothiwal

• Directors have bought and paid for

qualifications shares worth Rs.5000 each at a
face value of Rs.100 per share.
 Management perception of risk factors

• Shortage of demand
• Failure to attract, retain and manage the transition of our
management team and other skilled professionals.
• Intense competition in the market for technology services
could affect our pricing which could also reduce our share
of business statutory and other information regarding
minimum subscription.
 Preliminary expenses
Advance payment for the purchase of land in West Bandra,
Mumbai and office space in Juhu, Mumbai.

Premium or discount on issue of shares adopted for

consideration
Rs.20 premium on any fresh issue
 Details of purchase of property

• 19, Municipal Road, Dalanwala, Dehradun.

• Calangute Beach Hotel ,Goa
• Crescent Bay, Mumbai
• Shalimar Bagh, New Delhi

Images of our recent projects

 Balance Sheet as at 31st March, 2017
Particulars Note 2016 2017
No.
(Crore (Crore Rs.)
Rs.)
(1) (2) (3) (4)

I. EQUITY AND LIABILITIES

(1) Shareholders’ Funds:

(a) Share Capital (1) 1500 1800

(b) Reserves and Surplus (2) 800 1000

(2) Share Application Money Pending Allotment:

(3) Non-Current Liabilities:

(a) Long-term borrowings (3) 1310 1890

(4) Current Liabilities:

(a) Short-term borrowings 140 140

(b) Trade payables 30 10

(c) Other current liabilities - -

TOTAL 3780 4840
Balance Sheet as at 31st March, 2017

II. ASSETS
(1)Non-Current Assets:

(a) Fixed assets

(i) Tangible assets

(4) 2300 3200
(ii) Intangible assets
(2)Current Assets: (5) 100 50

(a) Current investments

(b) Inventories - -

(c) Trade receivables 600 750

(d) Cash and cash equivalents 280 260

(e) Short-term loans and advances 400 500

(f) Other current assets - -

(6) 100 80

TOTAL 3780 4840

 Notes to Accounts
2016 2017

Particulars (Crore Rs.) (Crore Rs.)

1. Shareholders’ Funds
Equity Share of Rs.10 each fully paid 1500 1800
1500 1800
2. Reserves and Surplus
General Reserve 300 300
Profit and Loss Balance 500 700
800 1000
3. Long-term Borrowings
12% Debentures 510 690
12%Public Deposits 800 1200
1310 1890
4. Tangible Assets
Building 1500 2200
Plant 800 1000
2300 3200
5. Intangible Assets
Goodwill 100 50
100 50
6. Other Current Assets
Accrued Income 100 60
Prepaid Expenses - 20
100 80
WELHAM GIRLS’ SCHOOL,
DEHRADUN
 NATURE OF THE
COMPANY

We are the second largest private company in sphere of tours and

travels in India, based on gross bookings for 2017 according to the
“India’s Top Ten Magazine”. We even have our own website-
www.banjaara.com where travelers can research, plan and book
travel services in India and overseas. Our services include air tickets,
hotels, packages, rail tickets, bus tickets and car hire. We believe the
quality of our services, user-friendliness of our website; have enabled
us to capture a significant name in the Indian market. We are also
very proud to have clients like the Welham Girls’ School, Dehradun
for whom we organize all the trips within India as well as overseas.
 MAIN OBJECTIVES

• Provide a good standard of services and a

comfortable and memorable experience in the
hospitality and tourism industry. 
• Produce expeditions that would satisfy each and
every single of the customers especially the
schools associated with us (as that is what we
specialize in). 
• Evaluate issues affecting the tourism and travel
industry. 
• Participate in both local and regional community
service and give back to the community and
environment in all the ways possible.
 OUR STRENGTHS
• Second largest travel company in India
• Customer-focused approach
• Experienced management team
• Participate in all forms of local community service
and do all things possible to give back to the
society and the environment.
• We have a strong relationship with hotel suppliers
which enables us to land good deals at peak
holiday season.
 CAPITAL STRUCTURE

• We commenced operations in 2013 with a capital

of 10 crore rupees out of which we have invested
7 crores in Welham Stock Exchange as equity
shares. During the initial years of our operations,
invested significantly in our infrastructure as well
as in sales and marketing efforts to build our
brand and gain recognitions. In the first year of
our operation we recorded a net loss of 6 crores
and in the following year, made a profit of 6.6
crores.
 HISTORY
• It was initiated by the Welham Group to promote treks to the various hilly
destinations of Uttarakhand. The present CEO of the company, as well as
a major promoter is RAGINI KAYAL ( Post Graduation from Harvard School
of Business ) with her motivating body of directors in various fields.
• COO- Yashkritta Shekhawat (Post-Graduation from Columbia University in
BBA )
• FINANCIAL HEAD- Ishita Agarwal ( Post Graduation from London School of
Economics for major in Economics)
• MARKETING DIRECTOR-Gitali Bansal ( Post Graduation from New York
University in Mass Communication)
• PROCUCTION HEAD- Avantika Pasari ( Post Graduation from New York
University in Mass Communication)
• CREATIVE HEAD-Anushka Agarwal ( Major in Art and Finance Management
from Oxford University)
• PUBLIC RELATIONS INCHARGE-Gitika Karwa ( Post Graduation from
Oxford School od Hospitality Management)
DATE OF OPENING AND CLOSING
OF SUBSCRIPTION LIST

1st of April to 10th of April 2018.

ABOUT THE SHARES

We have our shares listed on the Welham Stock
Exchange to deal in and quotations of all the
ordinary shares are listed in domestic and
international print and media.
 RISK FACTORS
• Our share price may be volatile, which could result in
substantial losses for our investors purchasing our shares.
Prior, to this placement, potential investors should carefully
evaluate each of the following risk factors and information
set for in this prospectus before deciding to invest in our
shares.
• Risks;
• Our success depends on our arrangements with the hotel
suppliers. We are wholly dependent on them to provide
facilities a t discount prices.
• Our operating results fluctuate due to seasonal nature of the
travel industry. There are higher sales and gross profit in the
months of March and April which are the peak and pleasant
seasons for holidaying.
 FUTURE PROSPECTS

• We have plans of sending a group of 30 girls to

the exotic cities of Seattle, Juneau, Skagway and
Victoria on the well-known cruise, Alaska: The Last
Frontier. There, they will witness the glaciers of
Alaska, capture the rugged beauty of the islands
and also its flora and fauna.
• In the year 2018, we are organizing overseas
exchange programs for the class 11th to England,
Boston and Australia.
• We are also arranging the mid-term trips for the
year 2018 to Chopta, Chewa village, Husko and
Maldevta.
 OFFERS AND BONUSES
Our friendly and dedicated team has built strong relationships with a
range of leading airlines, hotels, resorts, and travel providers to offer
a huge range of travel and itinerary options. There are a number of
existing holiday packages to choose from which have been put
together by our knowledgeable staff.
Our deals combine the best, most well-researched holiday elements
for you, including all the essentials plus a host of unbeatable bonus
value extras! Take a look around or contact our Holiday Experts to
find out more.

• AFFORDABLE SINGAPORE ESCAPE- SAVE 40%

• SUPER FLORIDA EARLY BIRD ESCAPE- SAVE 50% +
• HYATT REGENCY WAIKIKI BEACH RESORT AND SPA, ALASKA- SAVE
45%
 MAIN CSR OBJECTIVES

•Our company commits itself explicitly to the guiding

principles of CSR and the Global Code of Ethics for
Tourism of UNWTO
•Child protection: the company has signed the Child
Protection Code
•We pay least average wages for the employees
•We inform the customer on the sustainability of your
products
•The company prefers green energy, if available and
monitors its energy consumption.
•We monitor the CSR index and practice of your partners
and suppliers
•The company conveys a fair picture of the regional
PROSPECTUS
 FABRICA
NAME: Fabrica Public Limited
COMPANY REGISTERATION NO: 24367485
DATE OF INCORPORATION: 18th January, 2011
TITLE AND NAME OF REPRESENTATIVE: Managing Director – Anshika Singh
LOCATION OF REGISTERED OFFICE: Welham Girls’ School
12, Circular Road, Dalanwala,
Dehradun, Uttarakhand,
India – 248001
LISTING: Bombay Stock Exchange(BSE) and National Stock Exchange(NSE)
NATURE: The company is a Public Limited Company
 NATURE
The company is a Public Limited Company.

OBJECTIVES
1. The main objective of the company is to manufacture,
design and distribute comfortable, all weather clothing to the
students.
2. Our objective is to change the style of our products as per
the demand of the students.
3. We tend to increase our employment rate and thus reduce
the problem of unemployment in our country.
4. Our objective is to build a sustainable business through
consistent, profitable growth and to make sure that we act
responsibly in meeting our accountability to shareholders and
wider stakeholders.
 DATE OF COMMENCEMENT
The business was started on 18th January, 2011.

HISTORY
In 2011 Ms.Shanaya Kakkar and Ms.Anshika Singh
started the company with an aim to provide good
clothing to the students of Welham Girls’ School.
Within 3 years this goal was achieved by providing
efficient services to the Welhamites and so in 2014 the
business was expanded to other schools in Dehradun.
We earned our reputation and in 2016 started to
expand our business all over the country. We have
been on the path of success since 2011 and are hoping
to grow further in the future.
Corporate Social Responsibility
1. Our aim is to ensure that global corporate standards
for safety, labour, sustainability, quality of product and
so forth, are adhered to and maintained throughout.
2. We tend to take care of every sensitive issue of the
society be it charity for the society, issue relevant to
climatic changes, industrial waste management,
sustainable raw material management or health of
people and ethical trading
3. We have a small, limited budget and focus on
supporting issues that are important to the local
community.
4. We donate returned clothing and business
surplus, and the money raised from the sale and
recycling of the garments to disabled children each
year.
5. Before it makes any commitment to supporting a
major disaster, Fabrica always consider the real
needs, the requests from its customers and
employees and whether the disaster has occurred
in a region of the world where they have strong
links either through the stores, offices or suppliers.
Fabrica decides what it will do for each major
disaster on an individual basis.
6. We cut carrier bag use by 33% as we make
them from recycled plastic.
 BUSINESS ETHICS
• Understand the areas covered by the Code, Company policies and
procedures, and laws that apply to our job.
• Follow the legal requirements of all locations where we do business.
• Conduct ourselves in ways that are consistent with the Code,
Company policies and procedures, and laws.
• Speak up if we have concerns or suspect violations of the Code,
Company policies and procedures, or laws.
• When requested, certify that we have reviewed, understand and
agree
to follow the Code.
• Understand that following the Code is a mandatory part of our job.
Responsibility towards the
employees
The Fabrica Employee Health and Safety Solution is
designed to be an effective Tracking and Emergency
Communication solution for the field workers and miners,
across a wide spectrum of connected and unconnected
environment. It consists of: a web GUI and mobile app
format that provides and unparalleled level of Command
and Control Industry grade sensors deployed through the
work areas to detect safety breaches like fire, flood,
hazardous gas emissions, etc, that generates alert base
on readings and send them to the control room operator.
 CAPITAL
Loan taken from the State Bank of India is ₹ 1890 crores. The capital
invested by the promoters which are Ms.Shanaya Kakkar and
Ms.Anshika Singh is ₹ 1000 crores. Each member of The Board of
Directors has to invest in a minimum of 20,000 shares. There were
180 crore equity shares worth ₹10 each that were given out in the
stock market.

STOCK EXCHANGE
1. The securities of our company are registered at the Bombay
Stock Exchange(BSE) and National Stock Exchange(NSE).
2. The broker of our company is Ms.Suhani Dhawan who is a
registered member of the Welham Stock Exchange. She is
an experienced broker who has worked at the Wall Street
also.
 AUDITORS

1. The internal auditor of the company is Ms.Nandini

Gupta who has received her education from London
School of Economics.
2. The external auditor of the company is Grant
Thornton a worldwide known accountancy firm. It’s
headquarters are located in Chicago and the Mumbai
office audits our accounts.
MEMBERS OF THE COMPANY
1. The CEO of our company is Ms.Shanaya Kakkar
who has done a MBA with a specialization in
business management from the Harvard Business
School.
2. The MD of our company is Ms.Anshika Singh who
has done a MBA with a specialization in finance
from the Wharton University.
3. The CFO of our company is Ms.Nandini Gupta
who is a Chartered Accountant and has done a MBA
from the London School of Economics.
4. The financial manager of our company is
Ms.Akshyani Butail who has done a MBA from
Boston University.
5. The product manager of our company is
Ms.Aparajita Chakraborty who has done a MBA from
Indian Institute of Management, Ahmedabad.
6. The advertising department is run by Ms.Mandira
Mann, Ms. Aalekh Dhaliwal, and Ms.Samiksha
Rungta.
 DAB Ltd
Dream and believe
 Members
Khushi Moda Chief Executive Officer
Navya Mohan Chief Financial Officer
Tushita Pokhriyal Chief Operating Officer
Stuti Rai Chief Marketing Officer
Ridhima Ahluwalia Advertising Manager, Banker
Maanya Chachra Production Advisor, Promoter
Jagriti Saraf HR Manager, Auditor
Lakshita Agrawal Creative Director
Richi Singh Promoter
NATURE OF BUSINESS
Provision for sports equipment and sports gear.

OBJECTIVES
• To provide high quality sports equipment and gear
that is a result of a deep understanding of our
consumers, thoughtful ideation, innovative designs
and superior technology.
• To provide sports gear for Hockey, Basketball,
Shooting, Tennis, Swimming, Badminton and
Athletics.
• To utilize 2% of its annual profit in promoting sports
as a career in 50 rural villages.
• To provide employment to future generations in an
attempt to reduce unemployment in the global
world.
CORPORATE SOCIAL RESPONSIBILTY

DAB Ltd must comply with social and environmental legislation, directives and
guidelines.
DAB Ltd publishes a report each year, providing information about its social
and environmental programs. This social and environmental report is an
expression of the group’s social and environmental commitment. In this way,
DAB Ltd also underlines its own code of conduct, the Standards of
Engagement (SOE), which is based on the conventions of the International
Labor Organization (ILO) and the model code of conduct of the World
Federation of the Sporting Goods Industry (WFSGI). These standards describe
the group’s requirements regarding labor, health, safety and environmental
protection in its suppliers’ factories and also form the basis for DAB Ltd’s
international factory monitoring program.
 
Compliance with recognized standards for product-oriented health and
environmental protection are core requirements that DAB Ltd imposes on its
suppliers. DAB Ltd monitors suppliers in an effort to ensure that they comply
with statutory provisions for footwear and apparel. In addition, with the help
of external experts, the group has developed and refined standards for
materials that contain guidelines which, among other things, follow the
recommendations of recognized environmental institutions.
 
DAB Ltd has introduced an internal control system aimed at eliminating the
usage of
environmentally harmful substances from the manufacturing of footwear,
apparel and hardware. However, this cannot rule out traces of such
CAPITAL STRUCTURE
The current amount of money invested in DAB sums up to 200 crore
rupees (200,00,00,000). Out of this, 180 crore rupees
(180,00,00,000) have been placed in the Welham Stock Exchange as
Equity shares. The rest 20 crores (20,00,00,000) have been reserved
as preferential shares for company associates.

HISTORY OF COMPANY
DAB was started in May 2011 inspired by India’s victory in the Cricket
World Cup 2011 by Miss Khushi Moda and Mr Kabir Thappar .
DAB was started as a partnership by Miss Khushi Moda and Mr Kabir
Thappar to promote other sports like Hockey, Badminton, Lawn
Tennis, Table Tennis, Basketball, Shooting and Athletics to shape the
future of sports in our country. Presently it’s a public company .
 PROMOTERS
Miss Richi Singh: Having played badminton several times at the International level, Miss
Richi Singh is a three time Gold Medalist .Inspired by the history and the goodwill of the company she
has agreed to share her spirit of sports-‘woman’-ship with others.
Miss Manya Chachra: Having played the role of Jyoti Burrette in her recent biopic, Miss
Manya Chachra never fails to impress the audience. She is the highest-paid actresses in India, and is
the recipient of several awards, including three Filmfare Awards. She features in listings of the
nation's most popular and attractive personalities.

LOCATION
DAB Ltd is based in Durgapur, near Kolkata, West Bengal.
INTERNAL AUDITOR: Miss Jagriti Saraf.
EXTERNAL AUDITOR: PricewaterhouseCoopers(PwC).
STOCK BROKER: Miss Navya Mohan.
BANKER: Miss Ridhima Ahluwalia.
DATE OF OPENING OF SUBSCRIPTION: 1ST FEBRUARY, 2012.
DATE OF CLOSING OF SUBSCRIPTION: None till now.
NAME OF STOCK EXCHANGE: DAB Ltd is registered on Welham Stock
Exchange(WSE).
OUTSTANDING LIABILITIES: We are under a contract with Nike to supply a thousand
pairs of sport shoes considering their assistance in helping build our company.
 PARTICULARS OF MANAGEMENT
Miss Khushi Moda (CEO) : Khushi Moda is the chairperson and the founder of DAB Ltd. She has received
numerous honors including a place in the 2016 edition of both the most influential women business leaders in Asia listed be
Forbes and the fifty high and mighty Indians list be India Today .

Miss Navya Mohan(CFO, broker): Navya Mohan is the Chief Financing Officer and the Senior most
internal Broker of DAB Ltd. She started her career as a sales person in the Mumbai office of New India Assurance Company Limited (NIACL).
During this time, she got interested in the share market and after a few years, and joined the brokerage business.

Miss Tushita Pokhriyal (COO): Tushita Pokhriyal is the Chief Operating Officer of DAB Ltd. She joined
DAB Ltd. in 2013 and played many leadership roles including Head of Infrastructure Management Services. She serves as an
independent director on the corporate board of HSBC and has served as a director on the boards of DBS Bank, Unilever, ICICI and
NDTV.

Miss Stuti Rai(CMO): Stuti Rai is the Chief Marketing Officer of DAB Ltd. She reacts to changing
circumstances in the firm, and shapes DAB Ltd.'s understanding of products, sales strategies, and marketing ideas. Each of these
products comes from a different department, so she is a nexus of information.

Miss Ridhima Ahluwalia(Advertising Manager,Banker): Miss Ahluwalia is

the Advertising Manager of DAB Ltd. She oversees and controls the various advertising activities involved in the
program to communicate with our target market and which is ultimately designed to influence your purchase
decisions.
Miss Jagriti Saraf(HR Manager,Auditor): Miss Saraf is the Human Resources
Manager and the Chief Internal Auditor of DAB Ltd. She handles all aspects of human resources work, and
comprises of an extensive range of knowledge. She is also certified by IIA-Institute of Internal Auditors.
Miss Lakshita Agrawal(Creative Director): Miss Agrawal is the Creative Director of
DAB Ltd. She develops various marketing schemes and strategies for DAB Ltd. She also has a degree of
journalism and language arts form London. She formulates and impresses upon the designers an overarching
concept or concepts for a certain collection and the label as a whole.
 CONSENT OF EXPERTS
We hereby consent to use in the Prospectus constituting a part of this Registration
Statement on Form SB-2 of our report relating to the financial statements of DAB
Ltd. which are contained in this prospectus.

DAB Ltd.,
Rajpur Road, Dehradun.
 MATCHING
POTENTIAL
BUYERS
AND SELLERS
 The Ruoka acquired the brand
Hide n Seek from Parle which is
expected to increase its Market
shares in biscuit by 20%.
 The CEO of Urbanac resigned
due to feud with the founders.
 DAB Ltd. could not obtain
standardization marks for its
swimwear collection.
Fabrica launched a new range of
joggers for which the company
has received an order of ₹100
crores from overseas market.
 Banjaara Ltd. has paid an
advance of ₹ 30 crores for
entering into lease agreement of
50 years with State of Himachal
Pradesh to use Government
properties for eco-tourism.
 The Ruoka failed to get the
approval of FSSAI for its pasta.
 Urbanac acquired Asian paints
which is expected to increase its
market share in paints by 40%.
 DAB Ltd. acquired the Table
Tennis range from STAG and this
is expected to boost its turnover
by 20%
A penalty of ₹50 crores has been
imposed on Fabrica for dumping
waste in the nearby water body.
 Banjaara has signed MOU with
Thomas Cook for its international
clients with an expected rise of
40% in its overall revenue.