Professional Documents
Culture Documents
The application
Skimming Price
Samsung uses skimming price policy. For instace,
when Samsung launches new products with
different variants of storage capacity, it price the
product higher. But when other competitors
launch a smarphone with identical features,
samsung lowers the price and easily prevents the
reduction of its market share due to the launch of
the competitor.
Competitive Pricing
Samsung is a trustworthy brand, but in the
home appliances product – category, it
hasnt surpassed LG yet. To prevent the
flaking attack from its competitors in the
market its essential for samsung to use
competitive pricing.
Place
Samsung sell diectly to the retailers and
service dealers. Only service dealers are
responsible for the corporate sales.
Samsung also ditributes its product using
distribution company in a particular
location that further distributes the
products to other locations.
Promotion
Samsung believes that adversiting the best
from of promotion to engage potential
consumers and position the brand.
Samsung prometes new products using
neuwpapers and digital media. To take the
advantage of the huge number of
followers of celebrities, the brand has
invited many celebrities to be the brand
ambassdors and promote the product.