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RECRUITMENT PROCESS

The process is pretty standard, submit


an application, undergo interviews,
and the be subject to post- interview
selection.

The application

Google have a approach they take in


order that candidates create CVs
which are right for them.
The whole Google hiring process begins
through the career platform.
RECRUITMENT PROCESS
Job listing within Google are presented
through the following template structure.
 Emphasizing Google commitment to
diversity in recruitment.
 Presenting the minimum requirement to
diversity in recruitment.
 Highlighting the preferred qualifications for
candidates.
 To apply, a candidate simply click and is
sent to a from where they can upload the.
What we can see from the beginning is the
emergence of a few slight trends:

 Openness and transparency


 Simple and standardized
 Achievement and experience focused
The Interview
 Google claim to Split the interview
element into two main sections. The first
is a phone interview, which might be done
on Google Hango uts, and the second is
an on- site interview for an indepth
analysis of the candidate.
The review
 Google gives cndidate a warningg that
this review process can take a couple of
weeks

 This precess brings in existing Google


employess from different areaas of the
company. This helps source expertise
from those who do these jobs on a day
basis.
Marketing Mix
 Product:
 Samsung invests a lo in research and
development to deliver the best products
to its customers.
 Samsung offers a wide range of poducts in
diferent product categories.
 Price:
It uses two pricing schemes which are:

Skimming Price
Samsung uses skimming price policy. For instace,
when Samsung launches new products with
different variants of storage capacity, it price the
product higher. But when other competitors
launch a smarphone with identical features,
samsung lowers the price and easily prevents the
reduction of its market share due to the launch of
the competitor.
Competitive Pricing
 Samsung is a trustworthy brand, but in the
home appliances product – category, it
hasnt surpassed LG yet. To prevent the
flaking attack from its competitors in the
market its essential for samsung to use
competitive pricing.
Place
 Samsung sell diectly to the retailers and
service dealers. Only service dealers are
responsible for the corporate sales.
Samsung also ditributes its product using
distribution company in a particular
location that further distributes the
products to other locations.
Promotion
 Samsung believes that adversiting the best
from of promotion to engage potential
consumers and position the brand.
Samsung prometes new products using
neuwpapers and digital media. To take the
advantage of the huge number of
followers of celebrities, the brand has
invited many celebrities to be the brand
ambassdors and promote the product.

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