product lines and thus the supply chain of Fteh is complicated. In case of Goteh, the return of the used bottles is considered as important part of supply chain, however in case of Fteh it is not necessary. This may complicate the supply chain of Goteh. The fluctuation of the demand cycle affect the promotional campaigns of Fteh. A. The promotional programs can affect the demand cycle of the products B. The expectation of increase in the prices may head towards the forward buying process C. The happening of different festivals in the society may also tend to affect the demand cycle temporarily. As a supply chain manager, it would be recommended; 1. to minimize the product range 2. The less product lines will leads towards the saving of time resources 3. It supply chain should be backward integrated, it will smooth down the flow of information 4. The management should work on the demand forecast patterns. The information distortion can occur due to number of supply chain participants. The lean manufacturing supply chain is effective to reduce the possible distortion factors. In addition, any occasional fluctuation can also cause distortion in the supply chain of the company. In the particular case, the bullwhip effect is the reason of supply chain distortion. The bull whip effect refers towards eth sudden fluctuation. The vertical integration and outsourcing are two different decisions which entirely depend upon the capabilities of business. The vertical integration is good because of its benefit of constant demand and supply cycle. The benefit of outsourcing is the access of best possible capabilities for doing operations The disadvantage of vertical integration is its long-run effect, as it becomes non-competitive after sometime. The disadvantage of outsourcing is the usage of capital to retain the competition. Anna, B. (2017). Lean supply chain management. World Scientific News, 4(5), pp.177-183. Baharun, T. (2014). The Study of Supply Chain Management Strategy and Practices on Supply Chain Performance. Procedia - Social and Behavioral Sciences, 4(5), pp.89-101. Chengedzai, M. (2019). Extending green supply chain management activities to manufacturing small and medium enterprises in a developing economy. South African Journal of Economic and Management Sciences, 4(5), pp.321-334. Maria, J. (2015). Developing a lean supply chain performance framework in a SME: a perspective based on the balanced scorecard. Procedia Engineering, 4(5), pp.270 – 279. Shahram, G. (2014). Comparative Study Of Lean And Agile Supply Chain Management Along With The Optimal Model Presentation Of Agile Supply Chain Management. Arabian Journal of Business and Management Review, 5(7), pp.34-56.