Scribd Logo
Upload

Welcome to Scribd!

  • Factors Influencing Consumer Purchase Decisions

    Uploaded by

    Saim Mustafa
    100 views10 pages
    This document provides an overview of a research project including a literature review, qualitative and quantitative research, data analysis, and recommendations. It discusses factors that influence consumer purchase decisions such as brand loyalty, brand awareness, perceived quality, and brand association. It also outlines custom reporting, solution based pricing models, and experience managing clients across diverse domains. Recommendations are provided for remarketing audiences with various look-back windows and engagement metrics. The document concludes by listing types of services offered including reporting, digital strategy, creative design, content/video strategy, and SPSS data analysis.

    Original Description:

    dettol

    Original Title

    dettol

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides an overview of a research project including a literature review, qualitative and quantitative research, data analysis, and recommendations. It discusses factors that influence consumer purchase decisions such as brand loyalty, brand awareness, perceived quality, and brand association. It also outlines custom reporting, solution based pricing models, and experience managing clients across diverse domains. Recommendations are provided for remarketing audiences with various look-back windows and engagement metrics. The document concludes by listing types of services offered including reporting, digital strategy, creative design, content/video strategy, and SPSS data analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    100 views10 pages

    Factors Influencing Consumer Purchase Decisions

    Uploaded by

    Saim Mustafa
    This document provides an overview of a research project including a literature review, qualitative and quantitative research, data analysis, and recommendations. It discusses factors that influence consumer purchase decisions such as brand loyalty, brand awareness, perceived quality, and brand association. It also outlines custom reporting, solution based pricing models, and experience managing clients across diverse domains. Recommendations are provided for remarketing audiences with various look-back windows and engagement metrics. The document concludes by listing types of services offered including reporting, digital strategy, creative design, content/video strategy, and SPSS data analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    21st June 2018

    Current
    Scenario
    Literature
    Review

    Qualitative
    Research

    Quantitative
    Research

    Data
    Analysis

    Recommen
    dations
    • Effect of handwashing on Child Health Brand
    Loyalty
    • Buying behavior and perception of new moms
    • Factors that influence consumers’ purchase decision

    Brand Purchase Brand


    Association Awareness
    Decision

    Precevived
    Quality
    Our
    Dedicated Custom Solution based
    Experience
    team reporting pricing

    Trained professionals Managed clients across a Flexible pricing models that


    meaning each client gets A diversified domain. Designed deem fit for all our
    dedicated success manager, custom reports highlighting clients; big or small - flat
    ad ops team & 24/7 campaign what matters, when it fee, % of spend or a hybrid
    optimization matters & how it is relevant model
    to each campaign
    Literature
    Review

    Qualitative
    Research

    Quantitative
    Research

    Data
    Analysis

    Recommend
    ations
    Remarketing/Retargeting

    • Remarket to all website visitors (excluding any current/past


    customers)
    o 180, 90, 60 and 30 days look-back windows

    • Establish proper exclusions for remarketing audiences


    o Eliminates overlap
    o Reduces cannibalization

    • Create engagement audiences for the last 365 days


    o Ad engagement
    o Instagram/Facebook page engagement
    o Video Viewers
    Quantitative
    Literature Review Qualitative Data Analysis
    Research
    Research

    Reporting & Digital Strategy & Creative Content SPSS Data Analysis
    Analysis Creative Design & Video Strategy Research Result
    BRAND LOYALTY BRAND PRECEIVED BRAND
    AWARENESS QUALITY ASSOCIATION

    You might also like