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ë Started in 1955 by Ray Kroc in Illinois, USA.
ë MacDonald has more than 30,000 restaurants in more than 120 countries.
ë It collectively serves close to 50 million customers each day.
ë 70% of their restaurants worldwide are owned and operated by
independent local businessmen.
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 j
ë pened first restaurant in India in 1990.
ë perates in India through two Joint venturesj
1. Connaught Plaza Restaurant Pvt. Ltd- in northern and eastern region.
2. Hard Castle Restaurant Pvt. Ltd- in southern and western region.
 Cultural sensitivities in India

ë Diet in India has been impacted by many different

religions in India for centuries now.
ë Hindus and Muslims form the largest majority in India
ë Hindus don͛t eat beef. Hindu believers consider cow
sacred and holy. So harming a cow͙ let alone eat its meat is
considered a very grave sin
ë While Muslims do not eat pork.
 McDonald͛s India͙͙.culturally sensitive
ë India is the only country in the world where McDonald does not serve
beef or pork in any of its outlets.
ë In 2001 lawsuit brought against it by three Indian businessman for not
disclosing presence of beef in french fries.
ë Due to this people in Delhi vandalized one restaurant causing damage of
45000 US dollars.
ë 10 million US dollars were paid to settle the lawsuit.
ë Apology was issued to all Hindu communities.
ë Change in ingredients for product preparation
ë Change in product line itself.
ë Segregation of Veg and Non Veg items.
ë This negative publicity seemed to have little impact on McDonald͛s long
term plans in India
ë Today it has 169 restaurants in India.
 Respect for Culture
ë MacDonald Indiaj As Indian as you and me
ë MacDonald͛s in India is a locally owned and managed company run by
Indians, employing local staff and procures from local suppliers to serve its
customers.
ë McDonald India has developed special Indian menus
ë Instead of ground beef and pork patties McDonald͛s menu in India feature
Indian Burgers that are 100% vegetarian.
ë Almost half of the menu is vegetarian.
ë It has reengineered its operations to meet the special requirements of Veg
menuj
they are prepared seperately using dedicated equipment and utensils
nly pure veg oil is used for cooking
Cheese and sausages are completely veg and eggless
ë In Non veg only Fresh fish, chicken and mutton items are served.
 Stubborn differences and converging cultures
ë McDonald has thus evolved Indian menus as per Indian sensitivities and
yet remained globally as innovative as ever.
ë Apart from the special items that appear in the Indianised menu here
there are other things that are exactly same as in India as what we would
consume at a McDonald͛s in USA or anywhere else
ë And that͛s McDonald͛s famous fries, shakes, softserve icecream and of
course cold drinks as well
ë Standardisation
ë Jeans culture