Professional Documents
Culture Documents
SWOT Matrix
STRENGTHS WEAKNESS
lowest employee turnover Less advertising focus
Highly experienced professionals Imported machinery
Decentralized organizational structure High production cost
Efficient information system
Good financial position/strong group
Location of plants
Highest capacity of production
Political Instability Open retail outlets in suburbs areas(S5,T4) Advertising internationally (w1,T2)
Advertising internationally:
Nishat as an export oriented organization should increase its advertising in foreign markets.
By increasing its advertising focus can get high market share in overseas markets.
STRENGTHS
WEAKNESS
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