Professional Documents
Culture Documents
Chapter 2
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OBJECTIVES
• Operations and Supply Strategy
• Competitive Dimensions
• Order Qualifiers and Winners
• Strategy Design Process
• A Framework for Manufacturing Strategy
• Service Strategy Capacity Capabilities
• Productivity Measures
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Competitive Dimensions
• Cost or Price
– Make the Product or Deliver the Service Cheap
• Quality
– Make a Great Product or Deliver a Great Service
• Delivery Speed
– Make the Product or Deliver the Service Quickly
• Delivery Reliability
– Deliver It When Promised
• Coping with Changes in Demand
– Change Its Volume
• Flexibility and New Product Introduction Speed
– Change It
• Other Product-Specific Criteria
– Support It
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For example, if we
improve customer Cost
service problem solving
by cross-training Flexibility Delivery
personnel to deal with a
wider-range of
Quality
problems, they may
become less efficient at
dealing with commonly
occurring problems.
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What is Productivity?
Defined
Productivity is a common
measure on how well
resources are being used. In
the broadest sense, it can be
defined as the following
ratio:
Outputs
Inputs
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Output .
Labor + Capital + Energy
or
Output .
Labor + Capital + Materials
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End of Chapter 2
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