INDIGENOUS KNOWLEDGE

• Indigenous knowledge (IK) is the

local knowledge – knowledge that
is unique to a given culture or
society. IK contrasts with the
international knowledge system
generated by universities, research
institutions and private firms.
(Warren 1991)
 INDIGENOUS MEDIA

• …owned, controlled and managed by

indigenous peoples in order for them to
develop and produce culturally appropriate
information in the languages understood by
the community by utilizing indigenous
materials and resources, reflecting
community needs and interests, visions and
aspirations, and independent from vested
interest groups. (Indigenous Media,
 INDIGENOUS MEDIA

Characteristics
• oral tradition of communication
• store information in memories
• information exchange is face-to-
face
• information are contain within the
border of the community
 COOPERATIVE LEARNING
(GROUP ACTIVITY)

Group Discussion
Guide Questions:
1. What are the advantages and
disadvantages of the different
types of media as sources of
information?
2. How can you evaluate or measure
information quality?
 SEATWORK/HOMEWORK

• Complete the table by providing the needed

information. Sources of Explanation
Topic Informatio for Choosing
n the Source
1. Possible
announcement of “no
classes” tomorrow due
to inclement weather
2. Atomic, Nuclear, and
Particle Physics
 SEATWORK/HOMEWORK
• Complete the table by providing the needed information.

Sources of Explanation
Topic Informatio for Choosing
n the Source
3. UAAP 79 Men’s
Basketball Tournament
standings
4. MIL- Media and
Information Languages
5. School uniform of SSHS