Supply Chain Management of

National Foods limited

1
Topics Of Discussion
× Brief Introduction of the company
× Inventory Management & Risk Factors
× Key Customer values & Logistics
× Distribution planning & Network planning
× Demand forecast & Current Technology
× Competitive Advantage & E-commerce
× Supplier Relationship & Procurement
× Conclusion

2
Brief
Introduction
of the
Company
Let’s start with the introduction

3
Vision & Mission
To be a Rs. 50 billion food company by the year 2020 in the
convenience food segment by launching products and
services in the domestic and international markets that
enhance lifestyle and create value for our customers
through management excellence at all levels.

4
Inventory Management &
Risk Factors Of Supply Chain
Risk Factors that effects
Inventory Management supply chain
× MTS (make to stock) Natural factors like floods,
× MTO (make to order) inadequate supply of raw
material and insufficient crop
And usually they have
production and other factors
50% safety stock for
urgent demand in the ˟ political,
market. ˟ economic,
˟ technological and
˟ social in nature.

5
Core Values of Company
× Passion
× People centric
× Customer focus
× Leadership
× Teamwork
× Ethics
× Accountability

6
Key Customer Values

× We see the world through the eyes of our

customers.
× We makes products according to the needs of
customer.
× We put our people first.

7
Logistics Management

8
Distribution planning
NFL is proud to have a strong distribution
planning system with existing 45-65 Distributors,
providing services in more than 45 countries
across the world.

˟ ATL (Above the line)

˟ BTL (Below the line)

9
Network Planning
The intensity of distribution of national foods is
selective, so that we can spread our product
throughout Karachi, because our goal is to capture
the maximum share of market.

10
 Customer
Information

End Customers

Network Suppliers

Retailers
Planning
System

Raw Materials
Wholesalers

Manufacturers

11
Demand Forecasting

National foods demand forecasting is to arrange quantity of

product in advance Track sectors and industries performance
and find news relevant therefore they forecast demand 4 to 5
months earlier before any important event about to occur.
Factors that effect
demand forecasting

× Imbalance between historical data and

current demand conditions.

× Inability to manage alternative punctual

demand flows.

13
Use Of
Technology In
Supply Chain
Management

14
Competitive Advantage
ᵪ National Foods always have aggressive strategy to sell as
much as they can by setting price parity with the cost and
keeping market price in mind.

ᵪ National is Think Globally, Act Locally whereby Shan is

capturing middle class who can’t afford restaurant or prefer
to eat home and National is directly competing with Shan
Foods

ᵪ National foods has also receive a number of certifications

like FSC 22000, IS0 9001, ISO14001.

15
Competitive Advantage

16
E-commerce

17
Procurement And
Outsourcing:
Supplier diversity is an integral component of the
Company’s diversity management strategy and they
believe that including our customers and consumers
in their procurement strategy will help develop
stronger local communities, and create long-term
growth and a competitive advantage for the
National Foods.

18
Supplier Relationship

19
20
Thanks!
Any questions?

21