PREPARED BY: RACHEL S.

FLORES
 TOPICS:
I. Importance of Organization
II. Elements of Organization
III. Four Major Functions of Managers
IV. Retail Market Strategy
V. 3 Important Elements of Retail strategy
VI. Ways of Building Customer loyalty
What is Organization????
 A social unit of people
that is structured and
managed to meet a need or to
pursue collective goals.
I. IMPORTANCE OF ORGANIZATION
1. Facilitate in Management and
Operation- Managers and other
employees are benefited by appropriate
functional activities. It helps in smooth and
effective management operation giving
effective functional activities.
2. Effective Delegation-
Sufficient level of authority and
responsibility must be delegated to
make the decisions. When the
delegation of authority and
responsibility is affected all level of
employees can make the decisions
easy.
3. Growth and Diversification-
Organization clear division of work,
delegation of authority and responsibility,
the relationship among resources etc. these
activities helps in growth and diversification
function. On the other hand, sound
organization give the clear cut frame work
to do work too.
4. Optimum Use of Technological
Resources-organizations use
machines, equipment and tools. With
the help of org many sophisticated
technologies and improved materials
are used. Use of latest technologies
help in efficiency improvement.
5. Use of Human Resource-
human resource must be properly
utilized. Org help in great utilization of
manpower by placing right people
and right place in the basis of their
qualification, experience, skill and
knowledge etc.
6. Productivity Increment –
when the authorities and responsibility
are given to all employees they can make
decision in their working level,
appropriate adjustment of resources is
most important management function
which help to increase the productivity.
II. ELEMENTS OF ORGANIZATION
FOUR MAJOR
FUNCTIONS OF
MANAGERS:
 PLANNING
ORGANIZING
LEADING
CONTROLLING
PLANNING:
 Setting performance
objectives and deciding
how to achieve them.
ORGANIZING:
Arranging tasks, people
and other resources to
accomplish the work.
LEADING:
Inspiring people to work
hard and to achieve high
performance.
CONROLLING:
Measuring performance
and taking action to
achieve desired results.
V. RETAIL MARKET STRATEGY
VI. 3 IMPORTANT ELEMENTS OF RETAIL STRATEGY
VI.WAYS OF BUILDING CUSTOMER LOYALTY:
HOW TO BUILD YOUR CUSTOMER’S LOYALTY?
ANY QUESTIONS????? 
 IMPORTANCE OF ORGANIZATION
Any effective organization
• Makes the management simple and efficient
• Encourages specialization
• Improves techniques
• Encourages constructive thinking
• Increase productivity and
• Accelerates the progress