Cherry picking management

• The act of investors choosing investments that

have performed well within another portfolio
in anticipation that the trend will continue.
Cherry Picking: The Weapon of
Choice for Price-conscious
Consumers
 Cheery Pickers
• Those consumers who are extremely sensitive
to price and go from store to store to pick the
best-priced items and leave the rest – really
save a lot of money?
 Cherry pickers
• A recent paper by Wharton marketing professor
Stephen J. Hoch and Edward J. Fox, a marketing
professor at the Cox School of Business at
Southern Methodist University, found that
• Consumers not only save money but that the
savings are enough to offset the time it takes to
do the extra shopping. In addition, the
researchers found, a substantial number of
shoppers exist who are savvy and diligent
enough to make cherry picking pay off