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MOTORCYCLE CITY

Owner: Robert Ayn Po


Contact No: 956-91-83
Address: KM17, Ortigas Ext. Brgy. Sto. Domingo Cainta, Rizal
Name of person interviewed: Jennie Tan & Joy Tasic (Staffs)
Date of interview: Nov. 9, 2016
EXECUTIVE SUMMARY

• Motorcycle units is our primary product.


• Our target audience are people who's hobby is riding
motorcycles.
• The owner is Robert Ayn Po.
• We are selling motorcycle units, apparels, accessories, and
body protectors.
• The market size of our company is 30 percent.
EXECUTIVE SUMMARY
• Company Goals
We have a long term goal which is to carry-out the safeness and comfortness
of the customers on daily trips.
• Business Philosophy
Our products are made to the highest standards, using the best quality
materials we can source. We don't release new products until we are sure
they deliver on performance, reliability and serviceability.
• Industry Description
Motorcycle City established 3 years ago with a sales of 10 motorcycles a
month. But now, they sales 20 motorcycles a month. Their primary
competitors are Honda Prestige and Motortrade but because of their
affordable motorcycle units, they overcome the competition.
EXECUTIVE SUMMARY
• Company Strengths
Strengths of the company
The strengths of our company is the affordable price of motorcycle units and
the responsiveness of customer’s demand.
Strengths of the owners
The strength of the owners is giving more benefits to their employees.
Knowledge do you bring to the company
The employees must be responsive in customer’s demand.
How will the strengths fit in the market?
It will fit in the market because our motorcycle units are affordable and the
employees are responsive on what our customer’s demand.
• Legal Form
Sole proprietor
PRODUCTS & SERVICES

• Technical Specifications
High performance.
Doesn’t consume fuel excessively.
Comfortable, especially for long trips.
Easy to handle.
Very appealing style.
PRODUCTS & SERVICES

• Photos
PRODUCTS & SERVICE
• Marketing and sales material
Posters and Brochures
• Market Research
Motorcycle City revealed the results of their latest consumer
survey, identifying customer preferences for buying
motorcycles. The results, gathered between June and August
2016, Most of the customers said that the preference for
buying motorcycle is 3 years installment with low down
payment and don’t consume fuel excessively.
MARKETING PLAN
• Economics
Market size- 30 percent.
Primary competitors- Honda Prestige(30 percent) and Motortrade(30 percent).
Growth potential- after 5 years, the growth potential of our company 40
percent.
• Customers
Age- 18 to 40 yrs. old
Gender- Male and female
Location- Residence of Cainta, Rizal.
Income- 5,000 and above.
MARKETING PLAN
• Competition
What primary product and/or services will provide competition?
-Motorcycle units.
Which companies will provide competition?
-Honda Prestige and Motortrade
• Strategy
Promotion
Through social media, we promote our products. We posted our latest pricelist,
freebies and also the latest photos of our new units.
Advertising
We plan to have an advertisement poster released by 2017.
THANK YOU! 