Professional Documents
Culture Documents
background
• The third largest cement
manufacturer in Malaysia with
approximately 18% of the
country’s cement market share.
ZAIVIJI ISMAIL
Managing Director
Shamsuri Mohd
Rashid Yap Tze Khong
Chief Financial Officer Chief Marketing
Officer
Benefit
• Able to reduce the time and costs associated
with routine operation and maintenance
activities.
• Able to reduce the risk of employee injuries .
• Able to optimize the access and dissemination
of critical field information throughout the
organization to make more informed decisions.
Location
2. Differentiation
3. Combination of strategies
Delivers trusted value - added
Displays ethical and
service with dedicated sales
professional behaviour - meet
personnel supported by
the highest standards of
accessible technical and
integrity, honesty and trust.
financial services.
Delivery
aspects of operations - Ensures safe delivery by
quarrying, packaging, trained drivers who adhere to
distributing to waste the highest safety standards.
management.
Quality
Customer Provide company contacts
number via phone, email or fax
Ready-Mixed Concrete
of the Highest Quality
Product.
UPC has the
capacity to
produce more UPC provides
than 1 million wet mix and dry
m^3 of concrete mix project plant
annually utilising set-ups for
its 10 Products customers.
computerised encompass High
Performance
batching plants. Concrete, Steel
Fiber Concrete, Dry
Lean Concrete,
Cement Treated
Base, Pavement
Quality Concrete
and Normal
Concrete
Innovating the Best Cement for Spearheaded by Negeri Sembilan
Customer Needs Cement Industries Sdn Bhd
(NSCI), under the Blue Lion and
Combination NS brand of cement products.
of the
strategies
Facilities that
High fixed costs, cost
organized by product
Low variable costs dependent on
with high volume but
utilization of capacity.
low variety of products
Layout Strategy
In terms of maximizing the
effectiveness of the production
process and meeting the needs
of employees
Objective: to ensure
a smooth flow of
product-oriented
work, material, and
layout
information through
a system.
Advantages
easier to be training
reduce work-in-
and supervision with
process inventories
rapid throughput
lack of flexibility in
high volume
product
Disadvantages