FOOD AND AGRICULTURE

INDUSTRY VERTICLE

SUBMITTED BY
AKASH MEHTA
ABHISHEK PIPALIYA
AMEE SONI
AYUSH NEGANDHI
• Introduction
• Sectorial Analysis / facts based secondary data
source
• Govt. Policy and Schemes
• Identified Opportunities
• Leanings from field visit & Interaction with
stakeholders
• Implementation of learning
• Findings &Conclusion
• References.
INTRODUCTION
A dairy is a business enterprise established for the harvesting
or processing (or both) of animal milk - mostly from cows or
goats, but also from buffaloes, sheep, horses, or camels - for
human consumption. A dairy is typically located on a
dedicated dairy farmer in a section of a multi-purpose farm
(mixed farm) that is concerned with the harvesting of milk

As an attributive, the word dairy refers to milk-based

products, derivatives and processes, and the animals and
workers involved in their production: for example dairy cattle,
dairy goat. A dairy farm produces milk and a dairy factory
processes it into a variety of dairy products. These
establishments constitute the global dairy industry, a
component of the food industry.

The importance of dairying in a country like India hardly

needs emphasizing. India has vast resources of livestock,
which play an important role in the national economy and
also in the socioeconomic development of millions of rural
households. India has one of the largest stocks of cattle and
buffaloes: more than 50 percent of the world's buffaloes and
20 percent of its cattle. The Indian dairy sector contributes a
large share of the agricultural gross domestic product (GDP)
SECONDARY DATA SOURCE

More than 10 million dairy farmers belong

Size of theto 96,000 local dairy cooperatives, who sell
INDUSTRY their product to one of 170 milk producers'
cooperative unions who in turn are
supported by 15 state cooperative
Geographical Delhi, Punjab, Mumbai, Gujarat, Surat,
distribution Lucknow, Bihar, Hyderabad
Output per
annum Growing 5 % per annum

Market The industry contributes about Rs 1,15,970

Capitalization crores (US $ 25,771 million) to the national
economy.
 India's Milk Product Mix

Fluid Milk 46.0%

Ghee 27.5%
Butter 6.5%
Curd 7.0%

Khoa (Partially Dehydrated 6.5%

Condensed Milk)
Milk Powders, including IMF
3.5%

Paneer & Chhana (Cottage 2.0%

Cheese)
Others, including Cream, Ice
Cream 1.0%

GOVERNMENT POLICY AND SCHEMES

Government of India is making efforts for strengthening
infrastructure for production of quality milk, procurement,
processing and marketing of milk and milk products through
following Dairy Development Schemes:
• National Programme for Dairy Development (NPDD)
• National Dairy Plan (Phase-I)
• Dairy Entrepreneurship Development Scheme (DEDS)
• Support to Dairy Cooperatives
• Dairy Processing and Infrastructure Development Fund
(DIDF)
Objectives of the scheme
• To promote setting up of modern dairy farms for
production of clean milk
• To encourage heifer calf rearing, thereby conserving
good breeding stock
• To bring structural changes in the unorganised sector
so that initial processing of milk can be taken up at
the village level itself
• To upgrade the quality and traditional technology to
handle milk on a commercial scale
• To generate self-employment and provide
infrastructure mainly for unorganised sector

Who can benefit from this scheme?

• Farmers, individual entrepreneurs, NGOs, companies,
groups of organised and unorganised sectors, etc.
Groups of organised sectors include Self-help Groups
(SHGs), dairy cooperative societies, milk unions, milk
federations, etc.
• An individual will be eligible to avail assistance for all
the components under the scheme but only once for
each component
• More than one member of a family can be assisted
under the scheme provided they set up separate units
with separate infrastructure at different locations. The
distance between the boundaries of two such farms
should be at least 500 metres
OPPORTUNITY IDENTIFICATION

S In current scenario the major food products are being

adulterated. People are ready to pay higher money to
get purest products. Here in milk products the
adulteration is high. People want purest form of milk,
butter, ghee etc. but unfortunately they dont get. Here
we want to introduce a best type of milk category which
is A2 milk.
S Milk is a good source of protein, containing 8 grams (g)
per 8-ounce (oz) glass. The two major proteins in milk
are casein and whey.
 S Casein accounts for about 80 percent of the protein in
milk. There are also different types of casein, one of
which is called beta-casein.
S Beta-casein makes up about 30 percent of the protein in
cow's milk. A1 and A2 are two variants of beta-casein.
S Historically, cows produced milk that contained only the
A2 form of beta-casein. Today, most of the milk available
from the local grocery store contains mostly A1 proteins.
S Supporters of A2 milk claim that it is easier to digest and
absorb than other types of milk.
S Our cows will not be treated with growth hormones,
antibiotics. Our dairy farm will follow to ensure strict
animal welfare guidelines.

Benefits of A2 milk
o Neurological impairment o Type 1 diabetes o Impaired
immune response o Autoimmune disease o Heart disease
• Urban Indian consumers are opening up to value-added
dairy, particularly for its convenience and health benefits. The
popularity of packaged flavoured milk in India is also due to
consumers' preference for assurance of safety.
• Innovation on flavours, formats and formulations that are in
sync with what will appeal to children, while fulfilling
nutritional requirements—an important feature for
parentsnsumers' preference for assurance of safety."

ABOUT INDUSTRY VISIT AND FIELD VISIT

We visited Sardar Patel Farms, Kathwada,Ahmedabad; which

turned out to be very fruitful for us. It is an organic farm
spread over 125 acres, owned by Dr. Dinesh Patel, who is a
cardiologist by profession.
We learned some interesting facts about farming like
watering the trees where the last branch of the tree lies (the
shade coverage area). To avoid termite attack on crops, he
feeds the termites with dried leaves.
We understood the interdependence of birds, insects, cattle,
crops, the role of harvested crops used as manure or cattle
feed.
We learned that no one is stopped in doing their work. The
interdependence on each other causes no harm to the crops.
Sardar Patel Farm is an ecosystem on its owned. Dinesh calls
the insects, birds, worms as unpaid workers on the field.
An interesting fact that we found out over here is for
removing the negative energy and for the health of the
plants, Mr Dinesh performs Yagya every day in evening.
We understood the real meaning of organic farming from Dr.
Dinesh (i.e.) "LIVE AND LET LIVE".

> Findings & Conclusion Organic farming

Consumers have an interest in organic agriculture.
Consumer awareness of the environmental costs of
agriculture (such as the deteriorating quality of drinking
water and soil, and the impact of agriculture on landscape
and wildlife) is increasing. The awareness of environmental
quality and health is often promoted. The resulting demand
for organic products
creates the opportunity to sell organic products at premium
prices, enabling organic farmers to continue, and often
expand.
Several governments have introduced subsidies for organic
agriculture. These subsidies come in many forms, such as
direct payments to farmers (both for those in the conversion
stage and also for established organic farmers), and indirect
aid (such as for education, research, extension and
marketing).
Therefore in India there is a huge scope of organic farming.
Further scope of A2 milk, in which the cows are feed the
organic grass and organic milk. Similarly , the sustainable f
ashionfibers such as organic cotton is also blooming.

Hydroponics
The plants grown in the hydroponic system would be able to
grow faster than the plants grown in soil. The fruit could be
sold to local markets for food. This use of resources would
diminish the need for imported food and would cut down the
costs of transportation and chemicals used to keep the fruit
ripe . Also inside a greenhouse, there is less of a need for
pesticides that are used on soil born pests since the area is
well secluded. Without these factors, more profit could be
gained from the plant production.
Floriculture
High cost of planting materials, seeds, cut flowers etc and the
increase in their demand, has created an awareness in the
grower on the commercial aspects. Although commercial
Floriculture is a recent development in Meghalya, however,
considering the natural advantages of having the most varied
range of climatic conditions in the country, it has a very high
potential for cultivation of all types of flowers. The rich flora
and the many species of orchids growing wild in the state
which is the highest ever recorded in a single concentrated
area is a testimony to this effect.
flower crops require huge amount of labour. Hence it is highly
labour intensive. Therefore it provides more employment
opportunities to rural men, women, and children are also
employed and there is no age limit for labourers in this field.
Floriculture offers promising opportunities even on
smallholdings on sound economic lines. This is more feasible
because the initial investment requirements for floriculture is
low. Floriculture in the district is only in the nascent stage and
there is great scope to transform it on commercial lines. This
also helps in utilizing underemployed or employed family
labourers especially women labourers to involve themselves
in the production and marketing of flowers by adopting
intensive floriculture practices. This will be ideally suited for
generation of employment and income generation not only
in the village but also throughout the world. There also seems
to be a shift to floriculture in the occupational pattern of the
people. Floriculture has the scope of providing employment
to the rural folk throughout the year. Thus it will eliminates
unemployment and poverty if it is done on professional lines.
Conclusion
Almost all the population of india is dependent on agriculture
directly or indirectly. You can count farmers who are doing
directly agriculture or the traders or the population which is
consuming it. All the food processing industries are directly
dependent on agriculture as the raw material of all the food
processing unit is the end product of agriculture.
In light of the increasing demand driven by the growing
population, higher incomes and more health consciousness,
the slowdown in dairy industry growth is severely worrisome.
Based on estimates by the National Dairy Development Board
(NDDB), the demand for milk is likely to reach 180 million
tonnes by 2022. To supply the market, an average incremental
increase of 5 million tonnes per annum over the next 15 years
is required - a doubling of the average incremental rate
achieved over the past 15 years. In the absence of sufficient
increased production, India will need to rely on the world
market for imports. And because of the huge volume
required, it will affect global milk prices. Thus, focusing on
areas for local dairy development is critical.
And thus we find the great opportunity in the dairy business
by giving regular products along with the special products like
flavoured A2 milk.
Now days if we think of agriculture then the organic farming
is also the great opportunity as the awareness of the people
towards hygienic and pure food has increased over time and
they ready to pay handsome amount for the organic
vegetables and fruits. We can also link this organic farming
with the smart farming in which the whole farm is monitored
and controlled by the recent technologies which gives the
best and faster results also the maximum crop yield.