OPPORTUNITY SEEKING

Essential to an
Entrepreneur’s opportunity
seeking
1. Entrepreneurial mind frame –allows the
entrepreneur to see things in a very positive and
optimistic light in the midst of crisis or difficult
situations
2. Entrepreneurial Heart Flame- Drawn to find
fulfillment in the act and process of discovery
3. Entrepreneurial gut game –the ability of the
entrepreneur to sense without using the five
senses. Also know as intuition.
Sources of Opportunities
1. Macro -Environmental Sources of
Opportunities
a. Socio – Cultural
b. Political
3. Economic
4. Ecological
5. Technological
Relevant Opportunities and Threats to a Fast Food
Chain
Factors
1. Social
- Increasing double income earners
in the family
2. Political
- Tax exemption for 13th month pay
and other bonuses up to 70,000
pesos passed by congress
3. Economic
- ASEAN integration in 2015 ( zero
tariff)
4. Ecological
-increased usage of eco bags and
environment- friendly containers
5. Technological
- Increased usage of smartphones
to disseminate information
Opportunities to the Threats to the Enterprise
Enterprise
- increased customer base for the fast
food chain
- More healthy product offerings are
demanded by the customers
Increased purchasing of the consumers
leading to higher retail sales
- opportunity for the enterprise to smaller suppliers’s difficulty coping
expand to other ASEAN markets with greater competition posed by
foreign rivals
Opportunity to start an advocacy Additional costs incurred by new
toward a greener operation packaging may decrease profitability
- Greater usage of apps to place delivery Potential for online customer
via smartphones , which may help disappointments and netizen bashing
increase market reach due to poor product / service delivery
Industry Sources of
Opportunities
 Participants in an industry include :
1 Rivals or Competitors
2.Suppliers of Input
3. Consumer market segments being served by
rivals or competitors
4. Substitute products or services, which
customers shift or turn to
5. All other support and enabling industries.
Participants in an Industry

1. Rivals or competitors in a particular type of

business . Competing with the same market
2. Suppliers of Input
3. Consumer market segments being served by
rivals or competitors
4. Substitute products or services, which
consumers shift or turn to
5. All other support and enabling industries
Ways of Defining Industry

1. Product types. (Computer industry, Fast

food industry
2. Product or Value – Added Chain
Reflection:

What are the major opportunities and threats in

the industry that you expect to participate? If
you are already pursuing a business, give the
opportunities and threats in this business.