In conjunction with Earth Day

Presented to you by

Proposed CSR Projects

Specially for

1
Table of Contents
1.) Our Cause
2.) Our Client
3.) Objectives
4.) CSR Projects

2
 Our Cause: Earth Day
An annual event celebrated worldwide on April 22
1 billion participants around the globe - 192 countries)
The largest civic-focused day of action in the world
Corporations and governments use it to make pledges and
announce sustainability measures
Eg. People march, sign petitions, plant trees, clean up their towns

3
Our Client: Bank Rakyat
Established on 28th September 1954 (Cooperative Ordinance 1948)
Biggest Islamic cooperative bank in Malaysia
Assets totalling RM99.22 billion (December 2016)

4
Objectives
IMPACT
To suggest an impactful CSR program for
Bank Rakyat for Earth Day.

INTEGRATE
To form an integrated partnership with
IM4U and Bank Rakyat.

INSPIRE
To inspire the future generation and public
on the importance of green initiatives. 5
 2

Elephant
Sanctuary
Clean-up

1 3
Beach Composting
Clean-up Pit
+ CSR Projects +
Public Art Gardening at
Movement 4 Homes

Klang River
Clean-up

6
1.) Beach Clean-up + Public Art
Movement
Objective To clean, develop and beautify the beaches

Location Port Dickson or Teluk Batik

Volunteers  40 to 80 volunteers

Collect, sort and recycle solid waste found around the

Execution beach.
Paint a mural to commemorate the iM4U and Bank
Rakyat collaboration for Earth Day.
7
Beach Clean-up + Public Art Movement
Budget
Expenses Cost

Transportation RM800 per bus

Food and Beverages for

RM10 per pax
Volunteers
Materials + Tools
RM500

Miscellaneous
RM300

8
2.) Elephant Sanctuary Clean-up

Objective To beautify/maintain the Elephant Sanctuary

Location Kuala Gandah

Volunteers  40 to 80 volunteers

Execution To plant trees and reduce waste/dispose animal

faeces properly (composting)

9
Elephant Sanctuary Clean-up
Expenses Cost

Transportation RM800 per bus

To plant trees and reduce waste/dispose animal faeces
Food and Beverages for
properly (composting)
RM10 per pax
Volunteers
Materials + Tools
RM500

Miscellaneous
RM300

10
3.) Composting Pit

Objective To instil the importance of composting/gardening

Location Local homes (TBC)

Volunteers  40 to 80 volunteers

Execution To plant trees and create a composting pit

11
Composting Pit Budget
Expenses Cost

Transportation RM800 per bus

Food and Beverages for

RM10 per pax
Volunteers
Materials + Tools
RM500

Miscellaneous
RM300

12
4.) Klang River Clean-up

Objectives To clean, develop and beautify the river which

gave live to Kuala Lumpur
TBC (Station points along the river – based on
Location volunteers)

Volunteers  40 to 80 volunteers

Using effective microorganism (EM) mud balls; inhibit

Execution the growth of algae and break down any sludge and
silt in the water.

13
Klang River Clean-up Budget
Expenses Cost

Transportation RM800 per bus

Food and Beverages for

RM10 per pax
Volunteers
Materials + Tools
RM500

Miscellaneous
RM300

14
15