SURVEY RESEARCH

INTRODUCTION TO SURVEY RESEARCH

• Survey research is
• the most popular and common research method used in
social sciences as well as in our society

• isone of the most important areas of measurement in

applied social research.

• The broad area of survey research encompasses any

measurement procedures that involve asking questions of
respondents.
WHAT IS A SURVEY?

• A "survey" can be anything from a short

paper-and-pencil feedback form to an
intensive one-on-one in-depth interview.
WHY CONDUCT SURVEY RESEARCH?

• Gather information not available from other

sources

• Unbiased representation of population interest

(depending on sampling)

• Consistency of measurement
PURPOSE

• The aim of survey research is to measure

certain attitudes and/or behaviors of a
population or a sample.

• The purpose of survey is to collect information

from many individuals, hoping to understand
them as a whole.
TYPES OF DATA

• Survey research is primarily quantitative, but

qualitative methods can be used too.
SURVEY
• The survey is a non-experimental, descriptive
research method. Surveys can be useful when a
researcher wants to collect data on phenomena
that cannot be directly observed.

• Themajor issues related to survey research are

sampling issues and questionnaire design. These
affect the accuracy, reliability, and
representativeness of the research findings.
CLASSIFICATION

• Classified according to DATA COLLECTION APPROACHES

• Face-to-Face Survey
• Mail Survey
• Telephone Survey
• Web Survey
SURVEY RESEARCH PROCESS

• Survey research (like all research) begins with

identifying a problem and posing it as a research
question.

• In higher education,
• Problem: "Freshman enrollments are down."
• Question: "What do college-bound high school
students think of us?"
SURVEY RESEARCH PROCESS

• The survey research process includes the

design of a survey, the acquisition of a
sample, the fielding of the survey, and
analysis and presentation of results.
CONDUCTING A SURVEY

• The steps and tasks in conducting survey

• planning
• sampling
• construction of questionnaire
• data collection
• translation of data
• analysis
• conclusions
• reporting
SURVEY RESEARCH EXAMPLES:
1.Survey research in operations management: a process‐based
perspective
Abstract: This paper provides guidelines for the design and execution of survey
research in operations management (OM). The specific requirements of survey
research aimed at gathering and analyzing data for theory testing are
contrasted with other types of survey research. The focus is motivated by the
need to tackle the various issues which arise in the process of survey research.
The paper does not intend to be exhaustive: its aim is to guide the researcher,
presenting a systematic picture which synthesizes suitable survey practices for
research in an OM context. The fundamental aim is to contribute to an increase
in the quality of OM research and, as a consequence, to the status of the OM
discipline among the scientific community.
2. Researching Internet-Based Populations: Advantages and
Disadvantages of Online Survey Research, Online Questionnaire
Authoring Software Packages, and Web Survey Services
Abstract: This article examines some advantages and disadvantages of
conducting online survey research. It explores current features, issues, pricing,
and limitations associated with products and services, such as online
questionnaire features and services to facilitate the online survey process, such
as those offered by web survey businesses. The review shows that current online
survey products and services can vary considerably in terms of available
features, consumer costs, and limitations. It is concluded that online survey
researchers should conduct a careful assessment of their research goals,
research timeline, and financial situation before choosing a specific product or
service.