Professional Documents
Culture Documents
An Opportunity for :
Technology Dominance
Internet connection on the increase-almost one
third of Indians have internet connections and
many more have access to internet.
Three dimensions:
1. Customer orientation
2. Competition orientation
Consumer Orientation
Futuristic Approach
Marketing Culture
Speed
Copyright © 2015 by McGraw Hill Education (India) Private Limited
Types of Orientation Prevalent in Organizations
Characterized by:
• Innovation
• Quality of products and services
• Global Competitiveness
• Customer centric product design
• Differentiated products
• Product perceived as good value for money
• Opportunity to customer to individualize the offer
Copyright © 2015 by McGraw Hill Education (India) Private Limited
MARKETING AS A `PROCESS’
Metamarkets
The convergence of suppliers of all complementary
products and services that are closely related to a
product in the consumer’s mind.
Copyright © 2015 by McGraw Hill Education (India) Private Limited
Market Leaders Characteristics