INTRODUCTION:

• IBM, stands for International Business Machines.

• An American multinational technology and consulting corporation headquartered in New York, U.S.
formed in 1911.

• Offers infrastructure and consulting services.

• IBM also manufactures and sells computer hardware and software.

• IBM have supported many space exploration for example 1965 Gemini flights, 1966 Saturn flights,
1969 mission to land on moon.

• IBM has been present in India since 1992.

• IBM has helped the financial service, health care, government, automotive, telecommunication and
education industries to grow in India.
VISION

“To be the world’s most successful and important information technology company. Successful in helping out customers
apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers.
Important, because we will continue to be the basic resource of much of what is invested in this industry.”
 MISSION

“To lead in the creation, development and manufacture of the industry’s most advanced information technologies,
including computer systems, software, networking systems, storage devices and microelectronics. And our worldwide
network of IBM solutions and services professionals translates these advanced technologies into business value for our
customers. We translate these advanced technologies into value for our customers through our professional solutions,
services and consulting businesses worldwide.”
IBM’S GLOBAL REVENUE
• Global Revenue is 79.59 billion USD.

• Geographically IBM generates largest share of its revenue from America i.e. 36.99 billion.

• It is rank one in information technology.

• It comes 6th among technology brands in terms of brand value.

• It is 13th in most prestigious consulting firms in the US.

• It has its prominent market in technology services and cloud platforms from which 43% of its total revenue is generated.

• Is it the second largest vendor of enterprise servers with 17.7%

• The market share in business intelligence software is 9%.

• The revenue of IBM has gone down from 104 billion in 2012 to 79 billion in 2018 which shows the trend of declining
revenue due to the competition from Google, Apple, Microsoft and other companies.
IBM'S GLOBAL POSITION
IBM’S GLOBAL POSITION

• IBM’s enterprise has flourished and emerged as one of the most successful B2B companies today.
• In 2017, IBM was recognized as the second most valuable B2B company in the world, when its value increased by
18 percent from the year before.
• It also came in second place in 2018, and though its value was lost by 6 percent, IBM is still more than $30 million
ahead of the third ranked B2B brand, UPS.
SERVER HARDWARE

• IBM positions its z Systems product line as enterprise infrastructure for its customers' cognitive business. IBM targets a
range of solutions for its z Series products including analytics, blockchain, cloud and DevOps.
• IBM Z14,IBM Z13,IBM Z13S

STORAGE
• IBM offers products including its Flash System all-flash arrays, Storwize systems and other hybrid arrays, Fibre
Channel storage-area network hardware, storage media, and tape products.
• IBM spectrum storage, flash storage, disk systems, tape and virtual tape systems and other storage products( IBM smart
cloud storage access, active cloud engine, IBM easy tier)
SOFTWARE
• IBM's varied software line includes analytics offerings such as IBM Cognos Analytics, IBM SPSS, IBM Maximo Asset
Management and DB2
• IBM's security software includes MaaS360 for mobile device security and IBM QRadar Security Intelligence Platform

SERVICES
• IBM's service units include Global Business Services, which houses Big Blue's management consulting operations, and
Global Technology Services
• provides mobility, networking, business continuity and outsourcing, among other services
• IBM has moved to purchase companies offering cloud consulting and implementation services.
• In 2016, for example, IBM purchased Blue wolf, a Salesforce channel partner and cloud consultant. Blue wolf was
folded into IBM's Interactive Experience practice, which is part of Global Business Services. In 2015, IBM acquired
Meteorix LLC, a Workday services partner.
CLOUD

• IBM Cloud Internet Services

• Load balancer
• Domain name services
• IBM Cloud Backup
• IBM Cloud Automation Manager
• IBM Cloud Monitoring with Sysdig
• IBM Cloud Event Management
• IBM Cloud Data Shield
• IBM Cloud Security Advisor
IBM IS MANAGED THROUGH SEGMENTS

• Global Technology Segment (GTS)

• Global Business Segment (GBS)
• Software Segment (SG)
• Operating System (OS)
• Hardware Systems Segment (HSS)
• Global Financing Segment (GFS)
COMPETITORS IN CLOUD COMPUTING
• Microsoft
• Amazon
• Google

COMPETITORS IN PC’S AND LAPTOPS

• Dell
• Samsung
• Apple
COMPETITORS IN CONSULTING AND IT SERVICES
• Wipro
• Infosys
• Cap Gemini

OTHER COMPETITORS
• Intel ( It deals in Client Computing and Internet Connectivity Segment)
• Oracle (It competes with IBM on Strong Database Management)
• Hewlett Packard (It deals in Personal computers, software, IT services and solutions to large enterprises,
medium-sized companies and individual consumers)
COMPETITIVE ADVANTAGE:

• It holds some of the most important patents in the world.

• It is one of the first “truly compelling” companies in the field of artificial intelligence and is
one of the most capable companies attempting to monetize A.I.

• It is well-positioned within several mega trends like cyber security, artificial intelligence,
quantum chips, hybrid-cloud, and the Internet of Everything.
CLIENTS OF IBM

• Google- Consulting Service For Google Cloud

• Toshiba- Global Business Service
• Hp- Multi Vendor It Support
• Fortis Healthcare- Multivendor Services And Facility Management Services
• Whirlpool- Sap And Cloud Service
• Brasil Foods- Digital Workspace Service
• Iptor- Cloud Migration Services
• VE Commercial Vehicles- Hardware Warranty And Maintenance Services
• Volkswagen- IBM Garage
CLIENT ENGAGEMENT PROCESS

• IBM integrates with all industry-leading e-purchasing solution providers

• IBM builds and maintains electronic catalogues with agreed-to configurations and entitled prices
• Clients select products and offerings from their entitled catalogue or send electronic pos in a non-catalogue format
• Electronic purchase orders are sent in various xml and industry standards through IBM’s b2b gateway
• Purchase orders are handled with reduced manual effort, reducing overall cycle time for clients & IBM
SUPPLIERS OF IBM
PARTNER SUPPLIERS
• Mellanox technologies: Infinibands, ethernet, RoCE,

• Avnet: IoT Innovations

• BDT Media Automation: MultiStor Library, Eternus LT140 Library, Overland Storage NEO XL40

• Broadcom: Emulex Fibre Channel- Emulex 8Gb Gen 5 (16Gb) and Gen 6 (16/32Gb) Fibre Channel (FC)
technology.

• Finisar: IoT Ecosystems

• I3 technologies: Application servers

• Seagate: Blockchain and security technologies

• Red Hat: Hybrid cloud Provider

• SAP: Consulting services

REFERENCES:
• http://www.mbaskool.com
• http://www.wikipedia.com
• http://www.ibm.com
• http://archive.fortune.com/magazines/fortune/most-admired/2012/snapshots/225.html
• http://www.lightwellinc.com
GROUP 2
Akhil Michael
Akhil Narayan
Archit Gupta
Cinto P Varghese
Karan Kumar Relwani
Khushboo Shah