DATA WAREHOUSING – BANKING SECTOR

SYBASE IQ - PNB BANK

G.NEELESH
Roll No: 28
MBA 1st semister
DATA WAREHOUSING (DW), WHAT
IS IT?
1. It is combining data from multiple and usually
varied sources into one comprehensive and easily
manipulated database.

2. DW includes queries, analysis and reporting.

Because data warehousing creates one database
in the end, the number of sources can be anything
you want it to be, provided that the system can
handle the volume, of course.

3. The final result, however, is homogeneous data,

which can be more easily manipulated.
 WHY DATA WAREHOUSING (DW)?

DW is commonly used by companies to analyze trends over time.

In other words, companies may very well use data warehousing to view day-to-
day operations, but its primary function is facilitating strategic planning resulting
from long-term data overviews.

From such overviews, business models, forecasts, and other reports and
projections can be made.

DW is not the be-all and end-all for storing all of a company's data. Rather, data
warehousing is used to house the necessary data for specific analysis.
WHY “DATA WAREHOUSING (DW)” IS
PREVALENT IN BANKING?

A. Banks worldwide use DW solutions normally for profitability analysis

and to enhance their risk management capability.

B. Customer Relationship Management (CRM) solutions are also being

increasingly deployed by banks to enhance their ability to manage and
grow their customer base in the most desired manner.
 SYBASE IQ

Let us learn about Sybase IQ by the following:

1. What is Sybase IQ?

2. Why do organizations need Sybase IQ?
3. What is unique about Sybase IQ?
 1. WHAT IS SYBASE IQ?

•Sybase IQ is a highly optimized analytics server, designed specifically to deliver

ultra-high-speed business intelligence and reporting on standard hardware and
operating systems.

•Sybase IQ is architected for analytics—not transactions—with a structure.

•The patented indexing makes it the preeminent choice for data warehousing
and reporting.

•Sybase IQ provides a reduction in disk and CPU requirements (by reducing I/O
bottlenecks) compared to traditional systems that have to be retro-fitted to
support Data Warehousing and Analytics.
2. WHY DO ORGANIZATIONS NEED SYBASE IQ?

Most organizations are

struggling to deal with data
management and data
growth. As data explodes,
so does the cost of
managing that data.

Although the “hard They apply more

costs” of storage are processing power to
decreasing, the “soft deal with very large
costs” associated with
maintaining data are
databases and
substantial. Sybase IQ increasing numbers
resolves all these of users, with low
business pains. cost.
3. WHAT IS UNIQUE ABOUT SYBASE IQ?

Faster—Delivers Lower TCO—

ad hoc query Requires less storage
by compressing raw
performance up to
data up to 70%,
100 times faster while traditionally
than a traditional databases explode
systems. data by 150-500%.

Easier—Easier to More Scalable—

maintain than Offers near linear
traditional databases user and data
and does not require
time and resource
scalability to
intensive tuning to support thousands
obtain excellent of users and
performance. terabytes of data.
 PNB BANK

PNB bank is one of India’s largest nationalised bank. The bank has a network
of 1,308 branches and 3,950 ATMs as well as robust Internet banking.
PNB Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and
through its specialized subsidiaries and affiliates in the areas of investment
banking, life and non-life insurance, venture
capital and asset management.
 PNB BANK – SYBASE IQ

In India, PNB bank is the pioneer in implementing a data warehousing (DW)

solution, which is powered by Sybase IQ, a highly optimized business
intelligence, analytics and data warehousing solution for delivering
dramatically faster results at a low cost.

Previously, the bank was dependent on its DW from “Teradata”. With dramatic
growth in its users, amount of data, and source stations, etc., the increasing
cost of scaling and maintenance and mounting system unavailability posed
difficulties for the bank. To resolve these recurring problems, the bank
undertook a migration of the enterprise data warehouse from Teradata to
Sybase IQ.

Applauding the strength of Sybase IQ, Pravir Vohra, Group Chief Technology
Officer, says, “Our business requirements were addressed well with minimum
infrastructure. Sybase IQ is an excellent product.”
 SYBASE IQ – THE PREFERRED CHOICE

PNB Bank was using “Teradata” for its data warehouse. The closed box
architecture of Teradata imposed restrictions on scalability. Secondly, querying
and loading could not happen simultaneously. Queries could only be run during
business hours because the loading of data had to take place during off-business
hours. The queries did not reflect the most current data.

These issues compelled PNB Bank to look for more efficient and flexible
solutions. The solution would have to address not only current issues, but
accommodate future growth expectations and business requirements.

During this rigorous testing, Sybase IQ delivered faster results on independent

hardware and operating systems with minimum infrastructure.
 TRANSFORMATION OF DATA TO
SYBASE IQ
Data from approximately 14 source systems is extracted and loaded on to the
writer node of Sybase IQ, hosted on IBM System p-series hardware. The
enterprise SAN storage is connected to both the reader and write node and
the business users run queries on the reader node of Sybase IQ. The prime
challenge faced by the Sybase team was that ICICI Bank wanted the
migration to be transparent to business users.

More than three Terabyte of data was required to be moved into Sybase IQ,
typically requiring a large amount of time and storage using traditional
systems. However, Sybase IQ achieved an exceptional speed of two million
records per second, so data loading with Sybase IQ took a mere two days.
The entire migration process for the new system took less than three
months.
The simplicity of the system is exhibited by the fact that DBAs, developers
and business users were running on the new system after only a five day
training session.
FUNCTIONALITY OF SYBASE IQ IN PNB BANK

1. The source systems maintain data from various divisions of ICICI Bank like its
Retail Banking (liabilities and assets), call centre, Internet Banking and Demat
units, supporting over 3.5 TB of data.

2. Using Sybase IQ’s unique concurrent user scalability, ICICI Bank now supports
over 150 users without any performance degradation.

3. Sybase IQ drastically reduced query time. Queries that used to take over four
hours before, now complete in a quarter of the time.

4. Additionally, system maintenance has been streamlined and can be carried out
by “in-house developers”.

5. With the Teradata warehouse, loading scripts were run, which made the system
difficult to modify and maintain. However, with the new system, load automation
has been achieved through Sybase IQ stored procedures.